A new year of data (2024) is in:
https://dclife.jp/camera_news/article/etc/2025/0828_01.html#google_vignette
- Canon: 3.53 million units (43.2%)
- Sony: 2.33 million units (28.5%)
- Nikon: 960,000 units (11.7%)
- Fujifilm: 740,000 units (9.0%)
- Panasonic: 280,000 units (3.4%)
- OM Digital: 160,000 units (1.9%)
- Ricoh Imaging: 70,000 units (0.8%)
For reference here is the data for 2023:
- Canon: 3.34 million units (46.5%)
- Sony: 2 million units (27.9%)
- Nikon: 810,000 units (11.3%)
- Fujifilm: 430,000 units (6.0%)
- Panasonic: 260,000 units (3.6%)
- OM Digital: 180,000 units (2.5%)
- Ricoh Imaging: 60,000 units (0.8%)
Canon remains in the top position but their market share has decreased. Also noteworthy is that Sony, Nikon and Fujifilm all increased market share. The previous belief was that Sony was gaining market share from Nikon. That now definetly isn't the case. If we look at the growth of each company we get:
- Fujifilm — grew 72.1%
- Nikon — grew 18.5%
- Ricoh — grew 16.7%
- Sony — grew 16.5%
- Average — 14% growth
- Median — 9.8% growth
- Panasonic — grew 7.7%
- Canon — grew 5.7%
- OMDS — shrunk 11.1%
Very good to see the overall market grow. Because of their small market share, changes in Panasonic, OM and Ricoh are pretty insignificant. So the change in overall market share is coming from Fuji, Nikon and Sony growing at a faster rate than Canon. A large reason for that is the reduction in DSLR:
- 2024: Canon 790,000 units, Nikon 70,000 units, Pentax 10,000 units
- 2023: Canon 920,000 units, Nikon 130,000 units, Pentax 10,000 units
- 2022: Canon 1.32 million units, Nikon 200,000 units, Pentax 10,000 units
- 2021: Canon 1.57 million units, Nikon 440,000 units, Pentax 10,000 units
DSLR's will likely drop 200,000+ units in 2025 and will be gone in 4 - 5 years.
If we look at just mirrorless:
- Canon: 2.05 million units 39.3% - 5% Growth
- Sony: 1.63 million units 31.2% - 7% Growth
- Nikon: 760,000 units 14.6% - 21% Growth
- Fujifilm: 490,000 units 9.4% - 29% Growth
- Panasonic: 160,000 units 3.1% - 14% Growth
- OM Digital: 130,000 units 2.5% - 8% Growth
Baring any major disruptions in the market I believe this reflects the direction of where market share is headed as DSLR's phase out. That leads to a market that is a bit more balanced if the smaller brands continue to grow faster than the larger ones.