More Full Frame Mirrorless Talk, Maybe Some Surprises? [CR1]
- By Ozarker
- EOS Bodies
- 95 Replies
melgross said:Durf said:Talys said:transpo1 said:What this tells me is, although Canon and Nikon still rule among professional photographers, they are seeing steep competition from Sony, with the A7III being the #1 Top Seller at B&H. The video competition from the GH5/s line must be taking a toll as well.
Could that possibly be attributed to the A73 being the latest release? :
By the way Sony A7R3 and A73 were discounted very shortly after release too; it was just a disguised discount. You had to bring something to trade in. My friend took a very old -- and very broken, as in cracked -- EFS kit lens and got $300 off of his A7R3 a couple months after launch; a similar offer was made a month or two after A73 (any ILC body or lens), with increasing rebates for A73, A7R3, A9.
Personally I don't believe that a discount automatically means the camera is not selling well, it could actually be that they want them to sell even better and to get as many in to peoples hands as possible. What better way is there to get more customers using a product and to prepare them for possibly wanting to upgrade to the next "better features and improved version"?
In my opinion the M50 is just a baby and a teaser to what's coming and that most people buying it will happily pay a little more for a better version (M60) or even a way more expensive FF mirror-less down the road.
It’s a good indicator. And the bigger the discount, the worse sales are.
Marketing: "Let's arbitrarily set the MSRP (Manufacturer's Suggested Retail Price) at $3,600. The gearheads will jump all over it for a couple of months. Then as initial excitement calms, we can offer a rebate so the consumer feels like he was smart for waiting. Then after the excitement calms a little more, we can allow the retailers to cut the price a little AND we can offer rebates. By then people will feel real smart about waiting. In this way we can grab a little money beyond our projected profit margin."
"And let's remove the rebates now and then so that the rebate seems like something special."
There never really was a discount. It's marketing to different segments of the market. It's feel good marketing.
Years ago (30+), everytime Sears ran a sale in Jackson, Tennessee the store staff would spend the night changing price tags. They'd mark up the price and then you'd get the "10% discount" off that marked up price when you came in for the "sale" the next day.
There never was a sale.
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