hbr said:
The way I see it, there are photographers and picture takers. The photographer might use a smart phone to take a photo because he knows why he is using it, but the picture taker does not want to know the details. They only want to snap a photo and either share it or just look at it later. The equipment used to take the picture has no value to them.
The question is, can the manufacturers recapture a sizable slice of this market?
The picture takers, as you call them, are not interested in taking photographs, all they're interested in is creating social content. It will be difficult for a camera manufacturer to produce a product with added value for this type of consumers.
As I see it, there was a hype for digital cameras around 2007-2011. Digital cameras were cool at that time. Today even smartphones have lost their coolness factor, as the phone market reaches saturation. At best the camera market should go back to the healthy level before the hype.
I think it's also important to note that people, when it comes to taking "meaningful" pictures (birthdays, weddings etc.), often use a camera in addition to the smartphone. They seem to be aware that the camera produces better pictures (or at least _feel_ that way). Camera manufacturers should build on that and on creating a better, simpler, easier, more fun user experience (and not like Sony on blowing up the spec sheet).
Oliver