It appears that the G7X Mark III is back in production. Hopefully, we’ll see some change in stock, as right now, when we look at B&H and other websites, we see this: The status of “temporarily out of stock” feels almost like an exaggeration, at least the “temporarily” part – I can’t recall when it […]

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The Canon RF 135mm f/1.8L IS USM has been out for a while now, as it was announced on November 2, 2022, and available in January of 2023. Still, I haven’t seen too many clinical reviews of it until Opticallimits got their hands on one and completed a review recently. Canon had big shoes to […]

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Viltrox has announced the first lenses that it will supply to the L-mount. In case you missed it, on September 1st, Viltrox officially announced that the company was joining the L-mount alliance. As a new member, Viltrox is the 10th company to join the L-Mount Alliance since the public announcement of the L-Mount standard at […]

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Laowa has launched a new 180mm F4.5 1.5x Macro lens that they deem APO. What does APO mean, and why does Richard think it’s important? It means that there are little, if any, achromatic aberrations. According to Leica, who know a thing or two about lenses, they state this; Stands for ‘apochromatically corrected’. In normal […]

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So I'm logged in and feel like sometimes I don't get ads, sometimes I do. About 2-3 ads at a time. Is anyone else having this issue or just me? I don't think there's a setting or anything that I can change for this.

I did notice it seems to happen more when I clear my cache but not always.

Hope this is resolved soon!

It's so frustrating that Canon doesn't make this information easily accessible. I'm selling an R5 on eBay and numerous people have asked me what the shutter count is. Does anyone know of a tested way to find out the shutter count without sending the camera to a Canon service facility?

On Monday, Venus Optics will be officially announcing the AF FF 180mm F4.5 CA-Dreamer Macro 1.5X for both EF and RF. If you want the autofocus version for your RF mount camera, you must buy the EF mount version. The RF mount version will be manual focus. AF FF 180mm F4.5 CA-Dreamer Macro 1.5X Lens […]

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This week Canon announced the highly anticipated RF 85mm f/1.4L VCM, which is the 5th lens in the VCM series of hybrid lenses, following (in chronological order) the RF 35mm f/1.4L VCM, 24mm f/1.4L VCM, 50mm f/1.4L VCM and RF 20mm f/1.4L VCM. For the most part, this line of lenses has been very well […]

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Fremont, CA, USA – Thursday, January 30, 2025 – Blackmagic Design today announced Blackmagic URSA Cine 12K LF Body which is a version of the camera that has all the quality and features of the URSA Cine 12K but excludes many of the accessories. This body only model is perfect for experienced cinematographers and rental houses who already […]

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Today, Fujifilm announced its first digital camera dedicated to cinema filmmaking, the GFX Eterna 55. Over the last year, we’ve heard that this camera was coming, based upon the 100MP sensor found in it’s GFXC 100 II cameras. This camera uses the same spectacular sensor found in the GFX 100, a 44x33mm sensor. The sensor […]

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Every now and then I get an email about what someone would like to see in a firmware update. This gives some great insight on how different shooters use cameras and all the different scenarios that I would never run into.

What features would you like to see in future firmware updates for the EOS R5 Mark II and EOS R1?

I want to keep it to those cameras, as they're the latest and greatest and would likely have less technical limitations compared to the rest of the lineup.

We plan to do an article on the topic, which can lead to discussion that gets noticed by the powers that be.

Nikon has announced the Nikon Zr, it’s first cinema camera after Nikon acquired RED in 2024. This camera is a rangefinder, cinema camera styled brick camera body that has a surprisingly good feature set for the low price of $2200. The camera features Nikon’s newer “partially stacked” sensor that gives the sensor some of the […]

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Leica has launched their first line of cinema lenses for mirrorless cameras. They are going to be available for Canon RF, Sony E, Nikon Z and the L-Mount with a user interchangable mount. The new series of HEKTOR prime lenses are T2.1 and the 6 lens set includes 18mm, 35mm 35mm, 50mm, 73mm and 100mm […]

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I want to buy "any brand" (unfortunately, Canon seems to be the only one that makes a CPL for this lens). I am thinking of getting this for wildlife photos during our upcoming Antarctica cruise as I expect a lot of reflections from the snow, water and ice.

Unfortunately, no one seems to have it. Have been searching for couple of months now. And many don't understand that a 52mm CPL cannot be simply screwed into the filter holder that comes with the lens. And Canon has made the matter really bad by having the drop-in filter on the EF-RF converter a different dimension!!! Why??? And for that converter, Canon and other brands like the Breakthrough make CPL filters, but that wouldn't work in my lens

I am hoping that some reader knows where to get one. At the least, others who have this lens or are looking to buy one, know about this issue.

I was going to include this in the announcement article, but then I realized that there are a few 85mm lenses we should compare in all of this, making it a bit too big for the announcement article. The new Canon RF 85mm f/1.4L VCM sits between the consumer STM and the professional Canon RF […]

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Today’s been a busy release day ahead of IBC that starts on September 12th, and to further Canon’s new entries for that conference, they have announced the CiniServo 11-55mm F2.95. This lens is designed for Super 35 sensors but also includes a built-in focal extender for full-frame sensors. Canon leaves nothing on the table when […]

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Canon today also announced the PowerShot Elph 360 HS A, which is just a re-release of the existing camera that was discontinued. The original release of the Powershot Elph 360 HS was January 5, 2016. The camera still sports DiGiC 4+ and shoots HD video. However, you aren’t limited to the cutthroat used market, where […]

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Canon today announced the C50, a new compact full-frame cinema camera. It’s a newly developed 7K CMOS DPAF sensor cinema camera with all the related bells and whistles expected of Canon’s cinema cameras. Canon appears to be adjusting its positioning of the cinema cameras, having now released the C70 in 2020, R5 C(2022), C80 (2024), […]

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Today, Canon has announced the RF 85mm F1.4 VCM, the latest addition to its line of VCM (voice coil motor) autofocus lenses. Canon explained their VCM motors as a simple type of electric motor that utilises magnets surrounding a coil of wire. These types of motors are more efficient at moving heavier objects, and the […]

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SIGMA continues their aggressive rollout of new lenses for Sony’s E-Mount and their own L-Mount by announcing three new photography focused lenses and a new autofocus Cinema lens. The SIGMA 20-200mm f/3.5-6.3 DG Contemporary is the first 10X full-frame zoom lens that starts at 20mm wide. They have also released another “World’s First” with the […]

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On March 7th, 2024, Nikon acquired the cinema camera manufacturing company, RED, in a pretty shocking move at the time. It was one in which I was a little jealous that Canon, with its massive war chest for such acquisitions, didn’t pull off, but maybe they’ll buy Arri instead. Nikon Corporation (Nikon) hereby announces its […]

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This influencer jumped the gun before the embargo, but here's his video on the C50.

We have been told by our past PowerShot source, that Canon will be announcing a new model next week. The new PowerShot will not be a “G” or “V” series camera, but a refresh of a PowerShot ELPH model. The source suggested that the new camera would be a refresh of the PowerShot ELPH 360 […]

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On Septemb er 9, Canon will be announcing the replacement of the EOS R5 C with the launch of the Cinema EOS C50. Canon will also be announcing two new lenses that will pair well with the Cinema EOS camera. Canon RF 85mm f/1.4L VCM In July we reported that an 85mm lens would be […]

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We have been talking ad nauseam about an RF 300-600mm lens for a long time now, and information about what’s exactly coming has evolved. What we have been told is that such a lens will have a variable aperture, which isn’t a bad thing if size, weight and cost dazzle us. Canon RF 300-600mm f/4-5.6L […]

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