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Patent: 20x Zoom Optical Formula for 1\

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<a href="http://hi-lows-note.blog.so-net.ne.jp/2018-02-15">Three patents related</a> to a 20x zoom lens optical formulas for 1″ sensors have appeared.</p>
<p><img class="size-full wp-image-33745 alignnone" src="http://www.canonrumors.com/wp-content/uploads/2018/02/1.gif" alt="" width="350" height="234" /></p>
<p><a href="https://www.j-platpat.inpit.go.jp/web/PU/JPA_H30025623/CD191AB996E891A9A10210665B8F3EAA"><strong>P2018-25623A</strong></a>

<strong>Specification and lens arrangement of embodiment 2</strong></p>
<ul>
<li>Zoom ratio: 20.00</li>
<li>Focal length: 8.50 54.45 170.00 mm</li>
<li>F No.: 2.70 3.96 4.50</li>
<li>Half image angle: 37.14 7.74 2.49</li>
<li>Image height: 6.44 7.40 7.40 mm</li>
<li>Lens length: 144.32 144.32 144.32</li>
<li>Back focus: 11.37 11.37 11.37 mm</li>
</ul>
<p><img class="size-full wp-image-33746 alignnone" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2.gif" alt="" width="350" height="218" /></p>
<p><a href="https://www.j-platpat.inpit.go.jp/web/PU/JPA_H30025624/CD191AB996E891A916533AE4863904AF"><strong>P2018-25624A</strong></a>

<strong>Specification and lens arrangement of embodiment 5</strong></p>
<ul>
<li>Zoom ratio: 20.00</li>
<li>Focal length: 8.30 55.00 166.00 mm</li>
<li>F No.: 2.70 4.80 5.60</li>
<li>Half image angle: 37.84 7.67 2.56</li>
<li>Image height: 6.45 7.41 7.41 mm</li>
<li>Lens length: 149.39 149.39 149.39 mm</li>
<li>Back focus: 13.43 13.43 13.43 mm</li>
</ul>
<p><img class="size-full wp-image-33747 alignnone" src="http://www.canonrumors.com/wp-content/uploads/2018/02/3.gif" alt="" width="350" height="189" /></p>
<p><a href="https://www.j-platpat.inpit.go.jp/web/PU/JPA_H30025625/CD191AB996E891A976C173E3CB759E0F"><strong>P2018-25625A</strong></a>

<strong>Specification and lens arrangement of embodiment 1</strong></p>
<ul>
<li>Zoom ratio: 19.50</li>
<li>Focal length: 10.60 72.07 206.68</li>
<li>F No.: 3.61 3.61 3.61</li>
<li>Half image angle: 36.10 5.85 2.03</li>
<li>Image height: 7.41 7.41 7.41</li>
<li>Lens length: 198.01 198.01 198.01</li>
<li>Back focus: 30.92 37.81 16.95</li>
</ul>
<p>Currently, we can only confirm that one PowerShot G series camera in coming in 2018.</p>
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What if... DPAF with optical VF

Just a thought. What if Canon swapped their normal AF chip with a mirrorless sensor, even very low res to make it very accurate and sensitive, to implement dual pixel AF in a dslr. Wouldn’t we then get the benefit of DPAF and optical VF? They could have way better AF coverage, true eye AF etc., tracking and metering all in the new DP chip.
VF already have LCD overlay screens so getting the info in the VF should not be that hard.

The only downside is that they would not eliminate the need for AFMA, but maybe that could be fixed with an (optional) micro adjustment from the DPAF on the image sensor itself, just to dial it in perfect as the shot is being taken.

Patent: Improved Eye Detection on Viewfinders

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A patent showing improved eye detection for viewfinder showing conserving battery life based on how and when the LCD turns off.</p>
<p><strong>From <a href="https://www.canonnews.com/canon-patent-application-on-improving-eye-detection-on-viewfinders">Canon News</a>:</strong></p>
<blockquote><p>This patent uses a combination of sensors to detect if the LCD is open, viewable or tucked away to determine the distance thresholds automatically.</p>
<p>For instance, if you have the LCD open and twisted to the front, it’s less particular about objects coming close to the viewfinder than it would be if the LCD is twisted and closed.</p></blockquote>
<p>Anything to improve battery life is always welcomed.</p>
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Patent: Improved Flare Control For DO Elements

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A <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180045975">patent showing how to improved flare control with DO elements</a> has appeared. This goes along with some of the recent flare control patents we’ve seen for standard supertelephoto lenses.</p>
<p>This patent notes continued flare improvement for a 70-300 DO lens according to <a href="https://www.canonnews.com/canon-patent-application-for-improved-flare-control-for-do-elements">Canon News</a></p>
<p><strong><a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180045975">From US Patent 20180045975:</a></strong></p>
<blockquote><p>An image pickup apparatus for the long wavelength band of 8~14μm uses light (hereinafter, the far referred to as long wavelength infrared region). Therefore, if the diffraction efficiency of the diffractive optical element with respect to a specific diffraction order is low in a part of the far-infrared region, diffracted light having a diffraction order unnecessary for imaging can be generated. This is not preferable because it causes flare.</p></blockquote>
<p>While we don’t believe we’ll get an EF 60mm f/4 DO IS announcement in 2018, it’s always possible another DO lens could be on the way.</p>
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Patent: Improvements for Dual Pixel AF

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It looks like the next version of Dual Pixel AF is being developed according to the <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180047768">latest patent on the subject</a>.</p>
<p><strong><a href="https://www.canonnews.com/canon-patent-application-dual-pixel-sensor-improvements">Canon News</a> notes:</strong></p>
<blockquote><p>This patent goes heavily into the “methods of manufacturing” the improvement, detailing layer by layer how the image sensor is fabricated.  There’s a good chance that this is one in which Canon is attempting to seriously do.</p></blockquote>
<p>It’s obvious Canon will continue to improve Dual Pixel AF in both manufacturing and performance.</p>
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Patent: Ultra Wide Angle Lens for APS-C Mirrorless

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A patent showing ultra wide angle optical formulas for APS-C mirrorless cameras has appeared.</p>
<p><strong>Optical Formulas:</strong></p>
<ul>
<li>18-45mm f/3.5-5.6 IS</li>
<li>9-18mm f/4-5.6 IS</li>
<li>11-30mm f/3.5-5.6 IS</li>
<li>10-20mm f/4-5.6 IS</li>
</ul>
<p><a href="https://www.canonnews.com/mirrorless-uwa-aps-c-zoom-patent-application">Canon News</a> notes that the lens element designs look like they could be collapsible.</p>
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Industry News: Fujifilm Announces The X-H1, Their New X-Series Flagship

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<em>Introducing in-body image stabilization, professional video capabilities, and a range of new features in a robust, durable camera body</em></p>
<p><strong>Valhalla, N.Y., February 15, 2018 –</strong> As a leader in advanced digital camera technology and outstanding image quality, FUJIFILM North America Corporation is excited to announce the new FUJIFILM X-H1, featuring a 24.3 megapixel APS-C sized X-Trans CMOS III sensor and X-Processor Pro image processing engine for outstanding image quality. The new X-H1 is the highest performance camera in the X Series line of mirrorless cameras, and the first to feature in-body image stabilization (IBIS), a new Flicker Reduction mode that allows for stable exposure under fluorescent and mercury lighting, DCI 4K and other impressive video capabilities.</p>
<p><!--more--></p>
<p>“The new X-H1 is our first X Series model to feature in-body image stabilization, and we are very excited to introduce this camera to the market,” said Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation. “In addition to ensuring outstanding image quality, the X-H1 is fully equipped with an array of features and functionality specifically designed to enhance creative expression in a wide range of settings.”</p>

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<p>The X-H1 boasts a newly designed, robust and durable body, and a range of features that support shooting in various situations by professional and experienced amateur photographers, and videographers. When used in combination with FUJINON lenses and Fujifilm’s signature color reproduction technology, the X-H1 produces outstanding image quality and video reproduction.</p>
<p><strong>New 5.5 Stops In-Body Image Stabilization </strong>

The new X-H1 is the first X Series camera to feature in-body image stabilization, harnessing three axial accelerometers, three axial Gyro sensors, and a specially-developed dual-processor to achieve approximately 10,000 calculations per second. When combined with compensating mechanisms, the X-H1 produces uncompromised image quality and precision. 5-axis image stabilization is possible with all XF and XC lenses, with certain lenses capable of up to a maximum of 5.5 stops. In addition, a new spring mechanism has been added to reduce micro-vibrations caused by operation of the mechanical shutter. Photographers may also choose to use the electronic front curtain shutter or the electronic shutter, virtually eliminating the effect of vibrations to maximize the benefits of image stabilization.</p>
<p><strong>Robust, Weather-Resistant Body Design and Easy Operability for a Wide Range of Shooting Environments</strong>

In addition to its dust and water-resistant properties and ability to operate in temperatures as low as 14°F \ -10°C, the X-H1 also features 25% thicker magnesium alloy than the X-T2. The camera also features a high quality, scratch-resistant coating and a compact, lightweight body that maintains high precision and strong resistance to impact shock torsion and other sources of deformation.</p>
<p>The new X-H1 features a high-magnification and high-precision electronic viewfinder with a magnification ratio of 0.75 times and 3.69 million dot resolution, leading the class for APS-C mirrorless cameras. The viewfinder display is extraordinarily smooth, with a display time lag of just 0.005 seconds and a frame rate of 100 frames per second, allowing the user to instantly confirm the movement of the subject and position the focus with great precision. The X-H1 also features a 3-direction tilt, 3-inch, 1.04 million dot electrostatic touch-panel LCD, which can be intuitively set to the desired angle. In addition, the 1.28 inch sub-LCD on the top of the camera, which emulates the design of the mirrorless medium format GFX 50S, allows for instant confirmation of shooting information.</p>
<p>The X-H1 incorporates additional improvements based on feedback from professional photographers, including a large grip design, leaf-spring switch for the shutter-release button, near-silent shutter sound, a new focus level, and a new AF-ON button and enlargements of buttons on the rear of the camera.</p>
<p><strong>Comprehensive Range of Video Features Support Movie Production </strong>

The X-H1 is the first camera in the X Series to include ETERNA, a new film simulation mode that is ideal for shooting movies. This mode simulates cinematic film, creating understated colors and rich shadow tones, greatly enhancing creative freedom during post-processing. The X-H1 boasts many functional and performance improvements to video image quality, including the 1080/120P high-speed video mode (1/2, 1/4 and 1/5 speed slow motion) for recording spectacular slow-motion footage; F-log SD card recording which aids smooth workflow; a DCI 4K shooting mode (4096×2160); a 400% dynamic range setting (approximately 12 stops); 200 Mbps high bit rate recording; a high-sound quality internal microphone (24 bit/48 kHz); and verbal time codes.</p>
<p><strong>First Flicker Reduction Mode and Improved Autofocus Algorithms </strong>

The X-H1 features a flicker reduction mode, allowing for stable exposure during burst shots even under fluorescent and mercury lighting. In addition, improvements to the autofocus (AF) algorithm have achieved a number of performance enhancements. Low-light limit for phase detection AF has been improved by approximately 1.5 stops—from 0.5EV to -1.0EV—raising the precision and speed of AF in low-light environments. The minimum aperture has been expanded from F8 to F11, and major improvements have been made to the AF-C performance while operating in zoom, making the X-H1 ideal for shooting rapidly moving subjects.</p>
<p><strong>Vertical Power Booster Grip VPB-XH1</strong>

The Vertical Power Booster Grip (VPB-XH1) is a weather-resistant grip capable of operating at temperatures as low as 14°F/-10°C that fits two additional batteries to increase maximum number of shots to 900 (in normal mode) and increases the maximum period for shooting movies in 4K to about 30 minutes.

The Vertical Power Booster Grip features a shutter release button, focus lever, AE-L button, AF-ON button, command dial, Q button, and Fn button, providing the same ease of operation when using the camera in vertical or horizontal positions. The grip is equipped with a headphone socket to allow monitoring sound while recording, and includes recharging capability.</p>
<p><strong>Wide Eyecup EC-XH W</strong>

The Wide Eyecup EC-XH W covers a broad area around the eye, greatly reducing light interference to enhance concentration during long shoots. The eyecup can be rotated in 90° increments, making it adaptable for either eye and for shooting either vertically or horizontally.</p>
<p><strong>FUJIFILM X-H1 Key Features:</strong></p>
<ul>
<li>24.3MP X-Trans CMOS III Sensor with primary color filter and X-Processor Pro Processor</li>
<li>5-axis 5.5 stops in-body image stabilization</li>
<li>High-precision 0.5 inch, approx. 3.69 million dots OLED Color Viewfinder</li>
<li>Weather-resistant design; ability to operate in temperatures as low as 14°F/-10°C</li>
<li>ISO Sensitivity

o Standard output: AUTO1 / AUTO2 / AUTO3 (up to ISO12800) / ISO200~12800 (1/3 step)

o Extended output: ISO100/125/160/25600/51200</li>
<li>LCD Monitor

o 3.0 inch, aspect ratio 3:2, approx. 1.04 million dots touch screen color LCD monitor(approx. 100% coverage)</li>
<li>Continuous Shootingo 14.0 fps (with the Electronic Shutter), 8.0 fps (with the Mechanical Shutter)o 11.0 fps (with the Mechanical Shutter and when fitted with VPB-XH1)</li>
<li>Movie Recording (using a card with the UHS Speed Class 3 or higher)

o [4K (4096×2160)] 24P / 23.98P up to approx. 15min.

o [4K (3840×2160)] 29.97P / 25P / 24P / 23.98P up to approx. 15min.

o [Full HD (1920×1080)] 59.94P / 50P / 29.97P / 25P / 24P / 23.98P up to approx. 20min.

o [HD (1280×720)] 59.94P / 50P / 29.97P / 25P / 24P / 23.98P up to approx. 30min.• Bluetooth® Ver. 4.0 low energy technology</li>
<li>New ETERNA film simulation mode

o Simulates cinematic film, understated colors and rich shadow tones</li>
<li>New Flicker Reduction Mode

o Provides stable exposure during burst shots even under fluorescent and mercury lighting</li>
<li>Advanced filters and Film Simulations, including ACROS</li>
<li>Accessories included:

o Li-ion battery NP-W126S

o Battery charger BC-W126

o Shoe-mount flash unit EF-X8

o Shoulder strap, Body cap, Strap clip, Protective cover, Clip attaching tool, Hot shoe cover, Vertical Power Booster Grip connector cover, Sync terminal cover, Cable protector, Owner’s manual</li>
</ul>
<p><strong>Availability and Pricing</strong>

The X-H1 will be available on March 1, 2018 in the U.S. and Canada. The X-H1 Body will be available for USD $1,899.95 and CAD $2,449.99 and the X-H1 Body with Vertical Power Booster Grip Kit will be available for USD $2,199.95 and CAD $2,799.99</p>
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Lensbaby Delivers a Modern Take on Classic Lenses with the Burnside 35 With Variable Vignetting

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<strong>Portland, OR (February 15, 2018)</strong> – Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of an entirely new kind of creative effects lens, the Burnside 35.</p>
<p>The first ever wide angle adaptation of the Petzval lens design, this 35mm f/2.8 lens creates images with a large, bright central area of sharp focus and striking color rendition surrounded by variable, swirling bokeh and vignette. It also features an effect slider that operates as a second internal iris that changes the shape and amount of swirl in the bokeh; all while adding or removing vignette and center brightness.</p>
<p><a href="https://www.bhphotovideo.com/c/buy/0/ntt/burnside/ci/11751/fct/fct_brand_name%7Clensbaby%2Bfct_a_filter_by%7C07_NEW_RELEASE/N/0/view/GRID/BI/2466/KBID/3296">Lensbaby Burnside 35 is available at B&H Photo</a></p>
<p>Burnside’s 35mm focal length lets you capture a scene at a normal-wide perspective with a dimensionality that makes your subject jump off the page. This lens opens up a new world of creative possibilities for those shooting street photography, landscapes, environmental portraits and more.</p>
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<p>“The Burnside 35 is one of the most versatile Lensbabies we’ve made,” said Lensbaby Chief Creative Officer and Co-Founder Craig Strong. “It gives you the ability to have a strong or subtle creative effect in a single lens, a lens you might just keep on your camera all day long.”</p>
<p>Adding to the Burnside 35’s versatility is the radical, new effect slider that can be used to add center brightness, in-camera vignette and adjust bokeh detail. You can toggle the gold-anodized effect slider on the barrel of the lens to create variable balance and harmony between center brightness, bokeh and vignette. The effect slider features a four-stop range of vignette and bokeh enhancement so you can dial in the exact look that appeals to you.</p>
<p>Burnside 35 joins Lensbaby’s lens lineup as an all-metal, non-tilting lens similar to their bestselling Velvet series. Made specifically for full frame and crop sensor cameras, this lens is compatible with Canon EF, Nikon F, Sony A, Pentax K, Micro 4/3, Sony E, Fuji X and Samsung NX.</p>
<p><strong>Burnside 35 Product Specs:</strong></p>
<ul>
<li>Focal Length: 35mm</li>
<li>Aperture Range: f/2.8-16</li>
<li>6 blade internal aperture</li>
<li>8 blade secondary internal aperture for the effect slider</li>
<li>Minimum Focus Distance: 6 inches</li>
<li>Maximum Focus Distance: Infinity</li>
<li>62mm filter threads</li>
<li>Focus type: Manual</li>
<li>Size/ Weight: 13.2 oz (374.21g)</li>
<li>6 multi-coated glass elements, in 4 groups</li>
</ul>
<p>The Burnside 35 is now available for purchase on lensbaby.com and select Lensbaby-authorized retailers for $499.95.</p>
<p><strong><a href="https://www.bhphotovideo.com/c/buy/0/ntt/burnside/ci/11751/fct/fct_brand_name%7Clensbaby%2Bfct_a_filter_by%7C07_NEW_RELEASE/N/0/view/GRID/BI/2466/KBID/3296">Lensbaby Burnside 35 is available at B&H Photo</a></strong></p>
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Poll Added: Here's Why Canon Doesn't Need to Innovate, But it Should

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Fstoppers has posted an article on why <a href="https://fstoppers.com/originals/heres-why-canon-does-not-need-innovate-201130">Canon does not need to innovate</a> that will strike a cord in some people.</p>
<p>I used to be a bit of an apologist when it came to Canon camera innovation, believing that Canon cameras were a sum of all their parts, and not just about a fancy specification list. I have started to change my view on this, especially after the release of the capable, but not overly improved Canon EOS 6D Mark II. I think it’s obvious that it wasn’t a revolutionary release, and a lot of people don’t even think it’s an evolutionary improvement, merely taking parts from other cameras already in the lineup.</p>
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<p>I think most people feel Canon really stopped being the leader of the pack in a lot of areas after the revolutionary EOS 5D Mark II, who’s innovation was basically an accident. Canon did do the right thing with improved firmware features to make the video performance an industry game changer.</p>
<p>Since then?</p>
<p>They’ve made some very good and even great cameras, I wouldn’t trade the EOS-1D X Mark II for anything. The EOS 5D Mark III has been a workhorse for a long time. The EOS 5D Mark IV with its perceived gimped 4K and general feeling that the camera wasn’t a big improvement over the EOS 5D Mark III has caused people some pause.</p>
<p>A lot of R&D dollars seems to have gone into the very well regarded Cinema EOS line, even though they’ve had some missteps as they build their place in that market.</p>
<p>I don’t believe this with Canon lenses, I think most would agree they have the best lens lineup from top to bottom in performance, technology, innovation and breadth and depth.</p>
<p>Back to the cameras. What innovations have there been over the last half decade or so?</p>
<p>Dual Pixel AF comes to mind, which is a great feature in Canon cameras. The other being dual pixel RAW, but that is in its infancy and doesn’t provide much for most photographers. Canon sensor color science is still the best in the business, but that doesn’t seem like a lot of advancement in the last decade.</p>
<p>Canon remains the sales leader in  DSLRs, and that will likely frustrate a lot of people. Why spend more on R&D and taking more risks if your bottom line isn’t being affected?</p>
<p>Brand power can only carry you for so long, at some point, something will give.</p>
<p><iframe width="100%" height="880px" scrolling="no" style="border: none;" src="https://www.opinionstage.com/polls/2487498/poll" frameBorder="0" name="os_frame" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></p>
<p> </p>
<p><strong><a href="https://fstoppers.com/originals/heres-why-canon-does-not-need-innovate-201130">FStoppers concludes</a>:</strong></p>
<blockquote><p>Canon makes cameras that have the most important and fundamental features right. Bells and whistles are fine and are things to get excited about, but if the core features of how a camera is supposed to operate are compromised then it’s no longer practical. These are some of the reasons why Canon continues to dominate. The thing to consider here is that Canon has already innovated because they’re still ahead when it comes to how their cameras perform for the majority of professionals. Their competitors just don’t have the lenses, the autofocus features, or the color science they offer.</p></blockquote>
<p>Canon’s support network and reliability is industry leading, but I think a lot of people take that for granted.</p>
<p>I do believe it’s time Canon stops playing it safe with camera bodies and starts putting some “wow” into future products.</p>
<p><a href="http://www.canonrumors.com/canon-inc-boss-wants-to-see-more-innovation/">Canon has admitted they need to innovate more</a>, but were they speaking of the digital imaging sector, or other money making areas within the company. Canon has had a lot of focus on the last few years on acquisitions, and I think there may have been a reduced focus on the industry with its most passionate customers.</p>
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We're Going to be Waiting a While Longer for the Canon EF 600mm f/4 DO IS

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We all remember the 2015 Canon EXPO, and that <a href="http://www.canonrumors.com/canon-ef-600mm-f4-do-br-at-canon-expo/">glorious looking prototype for the Canon EF 600mm f/4 DO IS</a> on display. What Canon didn’t tell us is when it was going to be added to the EF lens lineup.</p>
<p>There have been mentions that “this is the year” a few times over the last couple of years, and we have<a href="http://www.canonrumors.com/canon-ef-600mm-f4-do-is-to-arrive-in-late-2017-cr2/"> been guilty of writing that a couple of times</a>.</p>
<p>We have been asking a lot over the last few months about the prospects of the EF 600mm f/4 DO IS coming in 2018, and we’re sad to say, the prospects don’t look good. We’re told that an official announcement isn’t expected this year.</p>
<p>There is always a possibility of a development announcement at Photokina, but I don’t believe we’ve ever heard about a development announcement from Canon before they do the announcing.</p>
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Sigma Debuts the 14-24mm F2.8 Art Lens at WPPI 2018

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<em>Attendees are invited to the Sigma booth to test out the newly announced wide aperture zoom, join in on conversations with Sigma Pros and win prizes</em></p>
<p><strong>Las Vegas, NV – <span class="aBn" tabindex="0" data-term="goog_453001248"><span class="aQJ">February 14, 2018</span></span> –</strong> Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, will showcase the latest addition to its robust line of Sigma Global Vision and Cine lenses – the 14-24mm F2.8 DG HSM Art lens – at the 2018 WPPI Expo held at the Mandalay Bay Resort and Casino in Las Vegas, NV from <span class="aBn" tabindex="0" data-term="goog_453001249"><span class="aQJ">February 26-28</span></span>. The 14-24mm DG HSM Art is the perfect lens to help wedding and event photographers capture grandiose scenes with crystal clear wide-angle shots. Not only will attendees have the opportunity to test-drive Sigma’s full line of SGV lenses at booth 810, but also interact with seasoned Sigma Pros. Furthermore, attendees can enter for a chance to win a 24-70mm F2.8 Art lens and a host of other photography accessories and special prizes!</p>
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<p><strong>Highlighted – Full Line of Gear on Display at the Sigma Booth at WPPI 2018:</strong></p>
<p><strong><u>Brand New Wide Aperture Zoom:</u> <a href="https://bhpho.to/2GbvTPO">Sigma 14-24mm F2.8 DG HSM Art</a></strong>

The newest arrival on the Sigma Global Vision scene, the 14-24mm F2.8 DG HSM Art lens is designed for 50-megapixel plus cameras and achieves the legendary Art lens optical quality with three FLD glass elements, three SLD glass elements, and three aspherical lens elements, including one 80mm ultra high precision molded glass aspherical element. With near zero distortion (less than 1%) and minimal transverse chromatic aberration, flare and ghosting, the new Sigma 14-24mm offers constant F2.8 brightness throughout the zoom range and delivers optimal image quality at every focal length and shooting distance. The high-speed, high-accuracy autofocus allows photographers to capture incredible, in-the-moment images. Additionally, the 14-24mm F2.8 DG HSM Art incorporates the Sports line level dust- and splash proof design, allowing for the lens to be used during varying weather conditions.</p>
<p><strong><u>Workhorse Zoom Lens:</u> <a href="https://bhpho.to/2EqveNQ">Sigma 24-70mm F2.8 DG OS HSM Art</a></strong>

Touting a brand new Optical Stabilizer (OS), Hypersonic Motor (HSM) for highly efficient and fast autofocus, as well as a dust- and splash-proof mount with rubber sealing, the revamped 24-70mm Art covers a wide array of shooting scenarios. Its DNA includes three SLD (Special Low Dispersion) glass elements and four aspherical elements to minimize coma, transverse chromatic aberration and distortion from center to edges. The 24-70mm F2.8 Art aspherical elements use Sigma’s groundbreaking thicker center glass design and highly precise polishing process, delivering stunning images and bokeh effects. The lens’ purpose-built structure boasts a new metal barrel for optimal durability with TSC composite internal moving components designed to resist thermal contraction and expansion.</p>
<p><strong><u>Must-Have Lenses in Portrait Photographer’s Toolkit:</u> <a href="https://bhpho.to/2AUidGh">Sigma 85mm F1.4 DG HSM Art</a> and <a href="https://bhpho.to/2hMaOov">135mm F1.8 DG HSM Art</a></strong>

The Sigma 85mm Art employs a completely new high-performance optical design and premium components purpose built by Sigma R&D to produce the visually stunning bokeh effect that attracts so many photographers. The lens’ advanced architecture features two SLD (special low dispersion) glass elements and one glass element with a high rate of anomalous partial dispersion and refraction.</p>
<p>The Sigma 135mm Art is a mid-range telephoto prime lens, touting outstanding sharpness and great IQ from edge to edge. The 1.8 F-stop delivers greater “shallow depth of field” and isolation of subjects. The outstanding compression effect makes it equally as powerful for up-close and full-length portraits. Its new large Hyper Sonic Motor (HSM) delivers ample torque to the focusing group for outstanding speed, ensuring exceptionally stable performance even at lower speeds and allowing for fast autofocus photography.</p>
<p><strong><u>Raising the Standard:</u> <a href="https://bhpho.to/2hKbA5h">Sigma 50mm F1.4 DG HSM Art</a></strong>

The Sigma 50mm Art has been designed to set a new standard for 50mm prime performance. A Hyper Sonic Motor (HSM) ensures quiet, smooth and accurate autofocusing and paired with Special Low Dispersion (SLD) glass and Super Multi-Layer coating, the 50mm Art is a high performance lens for the high megapixel DSLR sensors. Thirteen elements in eight groups allow for unsurpassed performance even at wide apertures, and close-up photography is easily managed with a minimum focusing distance of 40cm.</p>
<p><strong>Get Inspired by the Sigma Pros</strong>

Back after popular demand at this year’s Imaging USA show, Sigma will host “Signature Images – A Conversation about Commercial Photography,” interactive discussion sessions featuring Sigma Pros Liam Doran and Judy Host. Together Liam and Judy will open the floor<span class="aBn" tabindex="0" data-term="goog_453001250"><span class="aQJ">on Monday</span></span> and <span class="aBn" tabindex="0" data-term="goog_453001251"><span class="aQJ">Tuesday</span></span> of the show for a dialogue with the audience on how to find success in the world of commercial photography. Attendees are encouraged to jump in on the conversation and share their insights and experiences.</p>
<p>In addition to “Signature Images,” attendees looking to learn wedding and portraiture tips and tricks from this year’s show are invited to sit in on presentations from Sigma guest speakers, Meg Loeks (family portraiture photography), Judy Host (black & white and commercial photography) and Liam Doran (adventure and action sports photography), as well as noted wedding photographer Michael Anthony in the Sigma Theater. These professional photographers will share some of their best commercial photography shots, in addition to divulging tips and tricks on how attendees can achieve picture-perfect moments of their own.</p>
<p>Check out our presentation schedule <a href="http://sigma.cmail20.com/t/r-l-jruyhuhl-dkikkjelh-yu/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://sigma.cmail20.com/t/r-l-jruyhuhl-dkikkjelh-yu/&source=gmail&ust=1518709636974000&usg=AFQjCNGUeEprqtBDXlbW2U2bKvO9_nGmGw">here</a>!</p>
<p><strong>Win Big with Sigma!</strong>

Sigma will be giving away a 24-70mm F2.8 Art lens to one lucky WPPI attendee who stops by the booth and gets their badge scanned during the course of the show. The winner will be notified to collect the prize after the show. Other attendees can try their hand at spinning the Sigma prize wheel to walk away with photo accessories.</p>
<p><strong>Shoot with Sigma’s Cine Lenses</strong>

WPPI attendees will have the opportunity to try out the full line of Sigma Cine lenses on the show floor at Sigma’s shooting bay. A variety of camera systems will be available for attendees to test out all ten of Sigma’s Cine lenses.</p>
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Tamron Teases a New Lens Ahead of CP+

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<strong>*Update*</strong> I am apparently blind and didn’t see the ring at the top of the lens, this is definitely a zoom. I’d like to think Tamron wouldn’t tease an APS-C superzoom, but……</p>
<p>Not to be outdone by <a href="http://www.canonrumors.com/sigma-announces-brand-new-14-24mm-f2-8-art-lens/">Sigma’s recent 14-24mm f/2.8 DG HSM Art series lens announcement</a>, it looks like Tamron has a new prime in store for us. <a href="https://photorumors.com/2018/02/14/new-tamron-lens-teaser/">Photo Rumors</a> found the first teaser for the lens.</p>
<p>Tamron tends to make similar focal length primes as Sigma, but they’re usually a bit slower.</p>
<p>Could this be a 100mm f/2 VC or a 135mm f/2 VC? Or like a few people on the forum think, <a href="http://www.canonrumors.com/forum/index.php?topic=34488.0">it could be a zoom</a>. Hopefully it’s something for full frame DSLRs.</p>
<p>Sound off in the forum on what you hope this new Tamron is.</p>
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1080 video quality on 5dmk4 and 1dx2 vs competition?

I have seen some comments elsewhere about the 1080 quality of the Canon cameras being soft and exhibiting moire etc, it seems to be more so in the older cameras, 6d, 5dmk3 etc but a few about the 5dmk4 and 1dx2 have also come up.

How do these two compare to the likes of Nikon, Sony, Panasonic etc for their 1080 60fps or 120 fps quality? Asking for someone who is looking at a 5dmk4 in the future, from a 6d and 5dmk3, but currently uses my a7r3 for 60 fps video

I know the 4k is a sore spot for some, with the crop and file size, does this provide a better quality output, for the storage space?

Thanks.

Canon U.S.A., Inc. Named One of the 2018 \

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<strong>MELVILLE, N.Y., February 13, 2018</strong> – As a testament to the company’s strong standing as a good corporate citizen and its proactive approach to corporate social responsibility initiatives, Canon U.S.A., Inc., a leader in digital imaging solutions, has been recognized as one of the <a href="http://worldsmostethicalcompanies.com/honorees" target="blank"><b>2018 World’s Most Ethical Companies</b></a> by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices. This recognition is based on a variety of factors including: measuring and improving culture, leading with integrity and committing to transparency, diversity and inclusion. In 2018, 135 companies were recognized across 23 countries and 57 industries.</p>
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<p>“I’d like to thank the Ethisphere Institute for this honor, which Canon takes great pride in,” said Kenneth Sharpe, Vice President, Corporate Audit, Ethics and Business Consultation, Canon U.S.A., Inc. “To be named as one of the World’s Most Ethical Companies is a true reflection of the values, culture and leadership that drive our organization. This distinction speaks to the integrity that is present throughout every level of our organization and represents the hard work and dedication of our cherished colleagues who work to meet this high standard every day.”</p>
<p>“While the discourse around the world changed profoundly in 2017, a stronger voice emerged. Global corporations operating with a common rule of law are now society’s strongest force to improve the human condition. This year we saw companies increasingly finding their voice. The World’s Most Ethical Companies, in particular, continued to show exemplary leadership,” said Timothy Erblich, Chief Executive Officer of Ethisphere. “I congratulate everyone at Canon U.S.A., Inc. for being recognized as one of the World’s Most Ethical Companies.”</p>
<p>The World’s Most Ethical Companies assessment is based upon the Ethisphere Institute’s <a href="http://worldsmostethicalcompanies.com/" target="blank"><b>Ethics Quotient</b></a><sup>®</sup> (EQ) framework, which offers a quantitative way to assess a company’s performance in an objective, consistent and standardized manner. The information collected provides a comprehensive sampling of definitive criteria of core competencies, rather than all aspects of corporate governance, risk, sustainability, compliance and ethics. Scores are generated in five key categories:</p>
<ul>
<li>Ethics and compliance program (35%)</li>
<li>Corporate citizenship and responsibility (20%)</li>
<li>Culture of ethics (20%)</li>
<li>Governance (15%)</li>
<li>Leadership, innovation and reputation (10%)</li>
</ul>
<p>Research by the Ethisphere Institute has found that, when indexed, companies listed among the “World’s Most Ethical” outperformed the U.S. Large Cap Index over five years by 10.72 percent and over three years by 4.88 percent. Ethisphere refers to this as the <i>Ethics Premium</i>.</p>
<p>The full list of the 2018 World’s Most Ethical Companies can be found at <a href="http://www.worldsmostethicalcompanies.com/honorees" target="blank"><b>www.worldsmostethicalcompanies.com/honorees</b></a>.</p>
<p>For more information on Canon U.S.A., Inc., please visit <a href="http://www.usa.canon.com/"><b>www.usa.canon.com</b></a>.</p>
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FedEx is Now B&H Photo's New Primary Customer Delivery Partner

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<strong>From <a href="https://bhpho.to/2mrnL4l">B&H Photo</a>:</strong></p>
<p>Effective Immediately:</p>
<p>FedEx is now B&H’s new primary customer delivery partner.</p>
<p>After many years with UPS, we decided that FedEx is the best-positioned carrier to provide the highest level of service possible for our customers. As everyone knows, customer experience is paramount at B&H.  Delivery service has been a major challenge, and we believe we can do better in shipping.  We will continue to ship via UPS, USPS, and others, but FedEx is now our primary carrier.</p>
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Industry News: RED and Foxconn Plan To Make Affordable 8K Digital Cinema Cameras

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According to a <a href="https://asia.nikkei.com/Business/AC/Foxconn-eyes-digital-film-sector-as-smartphone-demand-weakens?page=1">report in the Nikkei Asian Review</a>, Foxconn Technology Group plans to work with RED Digital Cinema and enter the digital cinema market to produce “affordable” 8K cameras.</p>
<p>Production of the iPhone brings in more than 50% of Foxconn’s revenue, and with demand weaking, the company is planning to diversify and move into other sectors, starting with the digital cinema.</p>
<p>Mr Gou said of working with RED: “We will make cameras that will shoot professional-quality films in 8K resolution but at only a third of current prices and a third of current camera sizes”.</p>
<p>Foxconn acquired Sharp’s semiconductor business back in 2016 and that acquisition will play a critical role in making camera components.</p>
<p>If this works out, we could be seeing some interesting products in the future.</p>
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Industry News: Panasonic Announces the LUMIX GX9 Mirrorless With No Low-Pass Filter

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<em>The Ultimate Compact Single Lens Mirrorless Digital Camera Capture High Quality Images in Your Own Creative Way</em></p>
<p><strong>Newark, NJ (February 13, 2018) –</strong> Panasonic is proud to introduce the LUMIX GX9, a sleek, compact new Digital Single Lens Mirrorless camera for everyone who wants to shoot vibrant, true-to-life, high quality images in their own creative way with excellent resolution, high contrast and impressive color reproduction.</p>
<p>The LUMIX GX9’s 20.3-megapixel Digital Live MOS Sensor without a low-pass filter and Venus Engine combine to drive maximum lens performance while rendering natural, high-precision images. The L.Monochrome D mode is newly added to Photo Style, making it easy to shoot detailed dynamic monochrome photos with emphasized highlights and shadows. Plus, Grain Effect can also be adjusted in all monochrome modes with Photo Style.</p>
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<p>A 5-axis Dual I.S. (Image Stabilizer) in the LUMIX GX9 effectively suppresses blur. Combining an O.I.S. (Optical Image Stabilizer, 2-axis) and a B.I.S. (Body Image Stabilizer, 5-axis), the Dual I.S. compensates for a wider range of movement to enable blur-free photo/video shooting from wide to tele, even in low-light conditions.</p>
<p>A new wide screen LVF (Live View Finder) in the LUMIX GX9 tilts up approx. 90 degrees. With its high, approx. 2760k-dot equivalent, resolution and 100% color reproduction, this 16:9 LVF provides approx. 1.39x / 0.7x (35mm camera equivalent.) magnification and 100% field of view. Plus, the camera’s large 3.0-in., approx. 1240k-dot high resolution static-type touch monitor provides nearly 100% of field of view tilts up approx. 80 degrees and down 45-degrees to enable shooting in high or low angle even easier.</p>

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<p>The Contrast AF System in the LUMIX GX9 features DFD (Depth From Defocus) technology and excels in both speed and accuracy by exchanging digital signals between the camera and the lens at max. 240 fps<span class="green">*¹</span>, for ultra-fast auto focusing in approx. 0.07 sec<span class="green">*²</span>. A range of extensive AF functions include Face/Eye Detection AF, Pinpoint AF, One-shot AF and advanced Low Light AF to enhance usability to comply with various shooting situations. Live View Boost makes it possible to check composition even in total darkness by boosting sensitivity just for live view.</p>
<p>The LUMIX GX9 records smooth, high-resolution 4K video in 3840×2160 at 30p or 24p in MP4. 4K PHOTO is easier to use in more creative ways with Auto Marking and Sequence Composition, two new additions to Post Focus, Focus Stacking, Light Composition and 4K Live Cropping.</p>
<p><strong>Ultra HD 4K video and 4K PHOTO</strong></p>
<p>With a high-speed sensor signal readout and engine processor, the LUMIX GX9 records smooth, high-resolution 4K videos in 3840×2160 resolution at 30p or 24p in addition to the Full-HD 1,920×1,080 60p videos with practical full-time AF. With this technology, LUMIX 4K PHOTO lets users capture perfect moments by extracting single frames from 4K burst files shot at 30 fps to save as 8-megapixel equivalent photos.</p>
<p>Choosing the best shots out of hundreds of 4K video frames is now easier with a newly added Auto Marking function. Auto Marking identifies the frame most different from others in the file to help minimize the time it takes to choose the best individual shot. A Sequence Composition function creates a stromotion image in-camera by synthesizing multiple images shot at fixed frame to produce a unique image of a subject’s motion without special retouching.</p>
<p>The LUMIX GX9 also includes Post Focus, a function selects an in-focus area even after shooting. Post Focus is helpful in situations such as macro shooting where strict focusing is required or for changing expressions by changing the focused subject. This capability combines high-speed, high-precision DFD (Depth From Defocus) auto focus technology and 4K technology. A Focus Stacking function adjusts depth of field after shooting by combining multiple images shot with Post Focus in the camera. Now users don’t need to focus strictly while shooting because they can create images with the defocus level they want or pan-focus simply by selecting the focus area after shooting — beneficial when shooting macro images of insects, small accessories and so on.</p>
<p>LUMIX GX9 also incorporates a Light Composition function, a new 4K PHOTO option. The camera synthesizes images by choosing and saving a brighter pixel to easily produce more dramatic images of fireworks or night scenery in-camera. What’s more, the LUMIX GX9 also enables 4K Live Cropping in video recording to realize stable panning or zooming. In panning shots, users just set the viewing angle to begin and end with for smooth panning imagery without using special equipment like a slider. And in zooming, users can set the after-zoomed viewing angle firs to ensure the subject is perfectly in the frame. The imagery of zooming is smooth because it does not move the zoom lens physically.</p>
<p>The LUMIX GX9 includes Bluetooth and Wi-Fi® connectivity for a more flexible shooting experience and instant image sharing with easy operation. Compatibility with Bluetooth 4.2 (Bluetooth Low Energy) enables consistent connection with a smartphone or tablet with minimum power consumption.</p>
<p><strong>About motion picture recording / 4K Photo recording </strong></p>
<ul>
<li>Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures.</li>
<li>Use a card with SD Speed Class with “UHS-I UHS Speed Class 3 (U3)” when recording motion pictures with [MP4] in [4K] or [4K PHOTO]. (SD speed class is the speed standard regarding continuous writing.)</li>
<li>MP4 motion pictures with [MP4] in [FHD/30p] [FHD] [HD]: You can continue recording without interruption even if the file size exceeds 4 GB or 30 minutes in length, but the motion picture file will be divided and recorded/played back separately. – MP4 motion pictures with [MP4] in [4K]:</li>
<li>When using an SDHC memory card: You can continue recording without interruption even if the file size exceeds 4 GB, but the motion picture file will be divided and recorded/played back separately.</li>
<li>When using an SDXC memory card: You can record a motion picture in a single file. – When the ambient temperature is high or continuous recording is performed, the camera may stop the recording to protect itself. Wait until the camera cools down.</li>
</ul>
<p>For [4K] video output, use an HDMI cable that has the HDMI logo on it, and that is described as “4K compatible.”</p>
<p><span class="green">*¹ Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses. *2 In AFS, at wide-end with H-FS14140 (CIPA).</span></p>
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Industry News: Panasonic Announces The LUMIX DMC-ZS200 Travel Zoom Camera

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<em>Powerful 15x Optical Zoom with 1-in. 20.1-MP High Sensitivity MOS Sensor for 4K Video/ 4K PHOTO Capability</em></p>
<p><strong>Newark, NJ (February 13, 2018) –</strong>Panasonic is proud to introduce the LUMIX DMC-ZS200, the new flagship camera of the popular Travel Zoom series. The compact LUMIX ZS200 comes with a 24mm ultra-wide angle LEICA DC VARIO-ELMAR lens and enhanced 15x optical zoom (35mm camera equivalent: 24-360mm). The camera also includes 5-Axis HYBRID Optical Image Stabilizer Plus<span class="green">*¹</span> to suppress hand-shake in both photo and video recording. For added creativity the LUMIX ZS200 integrates a new L.Monochrome mode in Photo Style for monochrome images with rich B/W film gradation.</p>
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<p>The camera’s 1-inch MOS sensor produces high-quality images with stunning details. The combination of a High Sensitivity MOS Sensor and Venus Engine delivers up to ISO 12,800 for high sensitivity quality beyond the reach of most other digital compacts. And an upgraded Live View Finder (LVF) integrates a new 0.21-in. 2,330K-dot equivalent LVF to provide a high magnification ratio of approx. 1.45x/0.53x (35mm camera equivalent). Both LVF and a 3-in. touchscreen display provide approx. 100% field of view. The LUMIX ZS200 boasts exceptional optical performance with stunning clarity with minimum distortion and flare. This new lens system also enables stunning close-up shots with its 3cm macro capability.</p>
<p>With the LUMIX ZS200, 4K video recording is every bit as stunning with high-resolution QFHD 4K video in 3840×2160 at 30p or 24p in MP4. And 4K PHOTO lets LUMIX ZS200 users capture memorable moments by extracting single frames from 4K burst files shot at 30 fps to save as 8-megapixel equivalent images. Auto Marking and Sequence Composition, included in addition to Post Focus and Focus Stacking, make 4K PHOTO even easier to use.</p>

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				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/0311473652.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/0311473652-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/0311473652-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/0311473652-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
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<p>A Contrast AF System features DFD (Depth From Defocus) technology<span class="green">*²</span> and excels in both speed and accuracy for ultra-fast auto focusing in approx. 0.1 sec<span class="green">*³</span>. The LUMIX ZS200 includes Bluetooth and Wi-Fi® connectivity for a more flexible shooting experience and instant image sharing. Compatibility with Bluetooth 4.2 (Bluetooth Low Energy) enables a consistent connection with a smartphone or tablet with minimum power consumption.</p>
<p>The independent dials and Control Ring located on the lens barrel provide an intuitive way to capture creative vision. Smoother control of exposure and zoom allows users to concentrate on framing the perfect picture and press the shutter at the perfect moment. It also provides easier access to frequently-used settings such as aperture, shutter speed, focus, filter effect and scene mode. For even more precise control over focusing, the LUMIX ZS200 also boasts a Focus Peaking function that shows the peak of focus in manual focus mode to ensure users know exactly where the focus is.</p>
<p>The LUMIX ZS200 will be available in stores on March 20, 2018. Suggested retail price is $799.99. Available in Black and Silver.</p>
<p><strong>Additional features</strong></p>
<ul>
<li>Bluetooth 4.2 and Wi-Fi 2.4GHz (IEEE802.11b/g/n)</li>
<li>The LUMIX ZS200 integrates Bluetooth and Wi-Fi® connectivity to offer a more flexible shooting experience and instant image sharing with easy operation. Once the camera is connected to a smartphone or tablet installed with the Panasonic Image App for iOS / Android, users can shoot, browse and share images remotely. They can also choose the quality of images to transfer using the Image App. Compatibility with Bluetooth 4.2 (called BLE: Bluetooth Low Energy) enables a constant connection with a smartphone/tablet with minimum power consumption. This activates the camera by simply using a smartphone/tablet or to automatically add GPS geotags on the photos.</li>
<li>Long battery life and AC/USB Power Charging

Thanks to a newly adopted eco30fps mode, the LUMIX ZS200 provides long battery life for approx. 370 pictures (when using a rear monitor) per charge. The battery is recharged via AC or USB according to user convenience.</li>
<li>Exposure / WB / Focus / Aperture Bracket</li>
<li>Focus Bracket and Aperture Bracket are new additions to the conventional Exposure Bracket and WB Bracket to let users choose their best shots later. In Focus Bracket, a maximum 999 images can be shot with different focus points.</li>
<li>The Aperture Bracket enables multiple shots with different depths of field.</li>
<li>In-Camera RAW Data Development</li>
<li>The LUMIX ZS200 can shoot images in RAW and develop them in-camera.</li>
<li>LEICA is a registered trademark of Leica Microsystems IR GmbH. • LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems certified by Leica Camera AG according to the company’s quality standards.

“AVCHD Progressive”, “AVCHD”, the “AVCHD Progressive” Logo and the “AVCHD” Logo are trademarks of Panasonic Corporation and Sony Corporation.</li>
<li>Manufactured under license from Dolby Laboratories. Dolby and the double-D symbol are trademarks of Dolby Laboratories.</li>
<li>All other company and product names are trademarks of their respective corporations.</li>
<li>The LUMIX ZS200 is compatible with both SD/SDHC/SDXC Memory Cards. Use SDHC/SDXC Memory Cards on compatible devices only. SDHC/SDXC Memory Cards cannot be used with devices compatible only with SD Memory Cards. (Before using an SDHC/SDXC Memory Card in another device, read the operating instructions for that device.)

• Some accessories are not available in some countries.

• Design and specifications are subject to change without notice.</li>
</ul>
<p><span class="green">*¹ 5-axis compensation works in video recording except for 4K video recording. </span>

<span class="green">*² Works for still image recording. </span>

<span class="green">*³ Based on the CIPA standard.</span></p>
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What Happened to the Photography Industry in 2017 Infographic

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Every year for the last 5 years, LensVid has released their infographic and report showing the state of the camera industry. You can now check out their <a href="https://lensvid.com/gear/happened-photography-industry-2017/">report and infographic for 2017</a>.</p>
<p>Click the image above for a larger view.</p>
<p>The information is based on the <a href="http://www.canonrumors.com/the-final-camera-shipment-numbers-for-2017-are-in/">CIPA report for 2017</a> released earlier this month.</p>
<p>A look back at previous LensVid reports on the camera industry:</p>
<ul>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-what-happened-to-the-photography-industry-in-2013/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2013?</a></li>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-happened-photography-industry-2014/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2014?</a></li>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-what-happened-to-the-photography-industry-in-2015/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2015?</a></li>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-happened-photography-industry-2016/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2016?</a></li>
</ul>

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			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/2013lv.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2013lv-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" aria-describedby="gallery-1-33620" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/2013lv-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/2013lv-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt>
				<dd class='wp-caption-text gallery-caption' id='gallery-1-33620'>
				2013
				</dd></dl><dl class='gallery-item'>
			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" aria-describedby="gallery-1-33621" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt>
				<dd class='wp-caption-text gallery-caption' id='gallery-1-33621'>
				2014
				</dd></dl><dl class='gallery-item'>
			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" aria-describedby="gallery-1-33622" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt>
				<dd class='wp-caption-text gallery-caption' id='gallery-1-33622'>
				2015
				</dd></dl><dl class='gallery-item'>
			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" aria-describedby="gallery-1-33623" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt>
				<dd class='wp-caption-text gallery-caption' id='gallery-1-33623'>
				2016
				</dd></dl><br style="clear: both" />
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Fujifilm 2017 Q3 Financials are Impressive, Lead by the Instax Lineup and Not Mirrorless

HTML:
Fujifilm has released their 2017 Q3 financials, and have shown impressive growth in revenue and operating income, there are a few caveats though.</p>
<p><strong><a href="https://www.canonnews.com/the-pros-and-cons-of-leaping-to-conclusions">Canon News</a> explains:</strong></p>
<blockquote><p>…. when you investigate the details of where and what Fuji is selling and what makes up most of that money in sales, you quickly realize that most of their sales is coming from their wildly profitable and successful Instax lineup and not their mirrorless cameras.  It’s safe to assume then, that it’s unknown where the increase in operating profit is coming from because there’s too much difference in the sales data areas in Fuji’s imaging departments either by instax or electronic imaging.</p>
<p>Also, Year on Year quarterly percentages will be heavily influenced by the Kumamoto earthquake in 2016 – overly inflating year on year growth statistics.  Which is why just about every analysis we did included the earthquake as a contributing factor to some statistical information. <a href="https://www.canonnews.com/the-pros-and-cons-of-leaping-to-conclusions">Read the full article</a></p></blockquote>
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