<p>Last week <a href="http://www.canonrumors.com/heres-why-canon-doesnt-need-to-innovate-but-it-does/">we posted a bit of an opinion piece</a> based off an <a href="https://fstoppers.com/originals/heres-why-canon-does-not-need-innovate-201130">article at Fstoppers</a> about perceived innovation at Canon when it comes to camera design and development.</p>
<p>We took an unscientific poll to see what our readers thought about Canon’s place in the market, and these are the results</p>
<p>[socialpoll id=”2487498″ path=”/polls/2487498″ fif=”false” width=”728″]</p>
<p>This being an enthusiasts site, I don’t think anyone will be too shocked by the results. I was a little surprised about the DSLR results, as the forum discussion seemed to be pretty forgiving when it came to that segment. The mirrorless and compact results? I don’t think those results will surprise anyone.</p>
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<p><a href="http://www.nokishita-camera.com/2018/02/70-210mm-f4-di-vc-usd.html">According to Nokishita</a>. Tamron will soon announce a 70-210mm f/4 Di VC USD.</p>
<p>Is this the lens that was <a href="http://www.canonrumors.com/tamron-teases-a-new-lens-ahead-of-cp/">teased last weak</a>?</p>

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<strong>Sony CorporationSony Semiconductor Solutions Corporation</strong> Tokyo, Japan – Sony Corporation today announced that it has developed a 1.46 effective megapixel back-illuminated CMOS image sensor equipped with a Global Shutter function*¹. The newly developed pixel-parallel analog-to-digital converters provide the function to instantly convert the analog signal from all pixels, simultaneously exposed, to a digital signal in parallel. This new technology was announced at the International Solid-State Circuits Conference (ISSCC) on February 11, 2018 in San Francisco in the United States.</p>
<p><!--more--></p>
<p>CMOS image sensors using the conventional column A/D conversion method*2 read out the photoelectrically converted analog signals from pixels row by row, which results in image distortion (focal plane distortion) caused by the time shift due to the row-by-row readout.</p>
<p>The new Sony sensor comes with newly developed low-current, compact A/D converters positioned beneath each pixel. These A/D converters instantly convert the analog signal from all the simultaneously exposed pixels in parallel to a digital signal to temporarily store it in digital memory. This architecture eliminates focal plane distortion due to readout time shift, making it possible to provide a Global Shutter function*¹, an industry-first for a high-sensitivity back-illuminated CMOS sensor with pixel-parallel A/D Converter with more than one megapixel*³.</p>
<p><img class="aligncenter size-large wp-image-33760" src="http://www.canonrumors.com/wp-content/uploads/2018/02/sonysensorglobalshutter2-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/sonysensorglobalshutter2.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/sonysensorglobalshutter2-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/sonysensorglobalshutter2-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p>The inclusion of nearly 1,000 times as many A/D converters compared to the traditional column A/D conversion method*² means an increased demand for current. Sony addressed this issue by developing a compact 14-bit A/D converter which boasts the industry’s best performance*4 in low-current operation.</p>
<p>Both the A/D converter and digital memory spaces are secured in a stacked configuration with these elements integrated into the bottom chip. The connection between each pixel on the top chip uses Cu-Cu (copper-copper) connection*5, a technology that Sony put into mass production as a world-first in January 2016.</p>
<p>In addition, a newly developed data transfer mechanism is implemented into the sensor to enable the high-speed massively parallel readout data required for the A/D conversion process.</p>
<p><em>*1:A function that alleviates the image distortion (focal plane distortion) specific to CMOS image sensors that read pixel signals row by row.</em><em>*2:Method where the A/D converter is provided for each vertical row of pixels in a parallel configuration.</em><em>*3:As of announcement on February 13, 2018.</em><em>*4:As of announcement on February 13, 2018. FoM (Figure of Merit): 0.24e-?nJ/step. (power consumption x noise) / {no. of pixels x frame speed x 2^(ADC resolution)}.</em><em>*5:Technology that provides electrical continuity via connected Cu (copper) pads when stacking the back-illuminated CMOS image sensor section (top chip) and logic circuits (bottom chip). Compared with through-silicon via (TSV) wiring, where the connection is achieved by penetrating electrodes around the circumference of the pixel area, this method gives more freedom in design, improves productivity, allows for a more compact size, and increases performance. Sony announced this technology in December 2016 at the International Electron Devices Meeting (IEDM) in San Francisco.</em></p>
<p><strong>Main Features</strong>

Global Shutter function*1 achieved in a high-sensitivity back-illuminated CMOS image sensor by using the following key technologies:</p>
<p><strong>Low-current, compact pixel-parallel A/D converter

</strong>In order to curtail power consumption, the new converter uses comparators that operate with subthreshold currents, resulting in the industry’s best-performing*4, low current, compact 14-bit A/D converter. This overcomes the issue of the increased demand for current due to the inclusion of nearly 1,000 times as many A/D converters in comparison with the traditional column A/D conversion method*2.</p>
<p><strong>Cu-Cu (copper-copper) connection*5</strong>

To achieve the parallel A/D conversion for all pixels, Sony has developed a technology which makes it possible to include approximately three million Cu-Cu (copper-copper) connections*5 in one sensor. The Cu-Cu connection provides electrical continuity between the pixel and logic substrate, while securing space for implementing as many as 1.46 million A/D converters, the same number as the effective megapixels, as well as the digital memory.</p>
<p><strong>High-speed data transfer construction</strong>

Sony has developed a new readout circuit to support the massively parallel digital signal transfer required in the A/D conversion process using 1.46 million A/D converters, making it possible to read and write all the pixel signals at high speed.</p>
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<a href="http://hi-lows-note.blog.so-net.ne.jp/2018-02-15">Three patents related</a> to a 20x zoom lens optical formulas for 1″ sensors have appeared.</p>
<p><img class="size-full wp-image-33745 alignnone" src="http://www.canonrumors.com/wp-content/uploads/2018/02/1.gif" alt="" width="350" height="234" /></p>
<p><a href="https://www.j-platpat.inpit.go.jp/web/PU/JPA_H30025623/CD191AB996E891A9A10210665B8F3EAA"><strong>P2018-25623A</strong></a>

<strong>Specification and lens arrangement of embodiment 2</strong></p>
<ul>
<li>Zoom ratio: 20.00</li>
<li>Focal length: 8.50 54.45 170.00 mm</li>
<li>F No.: 2.70 3.96 4.50</li>
<li>Half image angle: 37.14 7.74 2.49</li>
<li>Image height: 6.44 7.40 7.40 mm</li>
<li>Lens length: 144.32 144.32 144.32</li>
<li>Back focus: 11.37 11.37 11.37 mm</li>
</ul>
<p><img class="size-full wp-image-33746 alignnone" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2.gif" alt="" width="350" height="218" /></p>
<p><a href="https://www.j-platpat.inpit.go.jp/web/PU/JPA_H30025624/CD191AB996E891A916533AE4863904AF"><strong>P2018-25624A</strong></a>

<strong>Specification and lens arrangement of embodiment 5</strong></p>
<ul>
<li>Zoom ratio: 20.00</li>
<li>Focal length: 8.30 55.00 166.00 mm</li>
<li>F No.: 2.70 4.80 5.60</li>
<li>Half image angle: 37.84 7.67 2.56</li>
<li>Image height: 6.45 7.41 7.41 mm</li>
<li>Lens length: 149.39 149.39 149.39 mm</li>
<li>Back focus: 13.43 13.43 13.43 mm</li>
</ul>
<p><img class="size-full wp-image-33747 alignnone" src="http://www.canonrumors.com/wp-content/uploads/2018/02/3.gif" alt="" width="350" height="189" /></p>
<p><a href="https://www.j-platpat.inpit.go.jp/web/PU/JPA_H30025625/CD191AB996E891A976C173E3CB759E0F"><strong>P2018-25625A</strong></a>

<strong>Specification and lens arrangement of embodiment 1</strong></p>
<ul>
<li>Zoom ratio: 19.50</li>
<li>Focal length: 10.60 72.07 206.68</li>
<li>F No.: 3.61 3.61 3.61</li>
<li>Half image angle: 36.10 5.85 2.03</li>
<li>Image height: 7.41 7.41 7.41</li>
<li>Lens length: 198.01 198.01 198.01</li>
<li>Back focus: 30.92 37.81 16.95</li>
</ul>
<p>Currently, we can only confirm that one PowerShot G series camera in coming in 2018.</p>
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There is an internet wide annoyance currently affecting popular web sites. What used to only be a problem with clickbait junk sites has now hit the mainstream.</p>
<p>It’s not just Canon Rumors, this is an internet wide issue with sites like Yahoo, CNN and the New York Times suffering the same issues. We serve ads through Google and other top networks, and they are working hard to find a fix.</p>
<p>For example, last evening I was browsing Autoblog and I was hit by a redirect while using Chrome/Android. My system administrator has had the redirects pop up on Yahoo! It seems to happen to sites the user visits a lot, I’m on Autoblog 4-5 times a day and this is the only place I’ve had a redirect personally hit me. If I see a redirect, I dump my cache and restart my device.</p>
<p>Just because it only happens on Canon Rumors for you, doesn’t change the fact that this is a randomized issue affecting most popular web sites on the internet. As far as I know, this only affects mobile operating systems. I haven’t heard anything from desktop users.</p>
<p><strong>What can you do about it?</strong></p>
<ul>
<li>Try viewing our site directly and not through Facebook or Twitter links.</li>
<li>Others have found clearing their cache and browsing history has eliminated or reduced the occurrences.</li>
<li>Try the latest version of Chrome to see if it reduces or eliminates it from happening.</li>
<li>You could turn off JavaScript and that should eliminate the issue. I’m not sure what affect that will have on browsing. (thanks docsmith)</li>
</ul>
<p><strong>Here is a story explaining this annoyance.</strong></p>
<ul>
<li><a href="https://www.wired.com/story/pop-up-mobile-ads-surge-as-sites-scramble-to-stop-them/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.wired.com/story/pop-up-mobile-ads-surge-as-sites-scramble-to-stop-them/&source=gmail&ust=1518886633849000&usg=AFQjCNEmabn53ygwtSq4_rNebIN9PilcNg">https://www.wired.com/story/<wbr />pop-up-mobile-ads-surge-as-<wbr />sites-scramble-to-stop-them/</a></li>
</ul>
<p>Every ad network that I know of is working on how to prevent this new and effective annoyance.</p>
<p>Thanks for your understanding.</p>
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A patent showing improved eye detection for viewfinder showing conserving battery life based on how and when the LCD turns off.</p>
<p><strong>From <a href="https://www.canonnews.com/canon-patent-application-on-improving-eye-detection-on-viewfinders">Canon News</a>:</strong></p>
<blockquote><p>This patent uses a combination of sensors to detect if the LCD is open, viewable or tucked away to determine the distance thresholds automatically.</p>
<p>For instance, if you have the LCD open and twisted to the front, it’s less particular about objects coming close to the viewfinder than it would be if the LCD is twisted and closed.</p></blockquote>
<p>Anything to improve battery life is always welcomed.</p>
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A <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180045975">patent showing how to improved flare control with DO elements</a> has appeared. This goes along with some of the recent flare control patents we’ve seen for standard supertelephoto lenses.</p>
<p>This patent notes continued flare improvement for a 70-300 DO lens according to <a href="https://www.canonnews.com/canon-patent-application-for-improved-flare-control-for-do-elements">Canon News</a></p>
<p><strong><a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180045975">From US Patent 20180045975:</a></strong></p>
<blockquote><p>An image pickup apparatus for the long wavelength band of 8~14μm uses light (hereinafter, the far referred to as long wavelength infrared region). Therefore, if the diffraction efficiency of the diffractive optical element with respect to a specific diffraction order is low in a part of the far-infrared region, diffracted light having a diffraction order unnecessary for imaging can be generated. This is not preferable because it causes flare.</p></blockquote>
<p>While we don’t believe we’ll get an EF 60mm f/4 DO IS announcement in 2018, it’s always possible another DO lens could be on the way.</p>
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It looks like the next version of Dual Pixel AF is being developed according to the <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180047768">latest patent on the subject</a>.</p>
<p><strong><a href="https://www.canonnews.com/canon-patent-application-dual-pixel-sensor-improvements">Canon News</a> notes:</strong></p>
<blockquote><p>This patent goes heavily into the “methods of manufacturing” the improvement, detailing layer by layer how the image sensor is fabricated.  There’s a good chance that this is one in which Canon is attempting to seriously do.</p></blockquote>
<p>It’s obvious Canon will continue to improve Dual Pixel AF in both manufacturing and performance.</p>
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A patent showing ultra wide angle optical formulas for APS-C mirrorless cameras has appeared.</p>
<p><strong>Optical Formulas:</strong></p>
<ul>
<li>18-45mm f/3.5-5.6 IS</li>
<li>9-18mm f/4-5.6 IS</li>
<li>11-30mm f/3.5-5.6 IS</li>
<li>10-20mm f/4-5.6 IS</li>
</ul>
<p><a href="https://www.canonnews.com/mirrorless-uwa-aps-c-zoom-patent-application">Canon News</a> notes that the lens element designs look like they could be collapsible.</p>
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<em>Introducing in-body image stabilization, professional video capabilities, and a range of new features in a robust, durable camera body</em></p>
<p><strong>Valhalla, N.Y., February 15, 2018 –</strong> As a leader in advanced digital camera technology and outstanding image quality, FUJIFILM North America Corporation is excited to announce the new FUJIFILM X-H1, featuring a 24.3 megapixel APS-C sized X-Trans CMOS III sensor and X-Processor Pro image processing engine for outstanding image quality. The new X-H1 is the highest performance camera in the X Series line of mirrorless cameras, and the first to feature in-body image stabilization (IBIS), a new Flicker Reduction mode that allows for stable exposure under fluorescent and mercury lighting, DCI 4K and other impressive video capabilities.</p>
<p><!--more--></p>
<p>“The new X-H1 is our first X Series model to feature in-body image stabilization, and we are very excited to introduce this camera to the market,” said Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation. “In addition to ensuring outstanding image quality, the X-H1 is fully equipped with an array of features and functionality specifically designed to enhance creative expression in a wide range of settings.”</p>

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<p>The X-H1 boasts a newly designed, robust and durable body, and a range of features that support shooting in various situations by professional and experienced amateur photographers, and videographers. When used in combination with FUJINON lenses and Fujifilm’s signature color reproduction technology, the X-H1 produces outstanding image quality and video reproduction.</p>
<p><strong>New 5.5 Stops In-Body Image Stabilization </strong>

The new X-H1 is the first X Series camera to feature in-body image stabilization, harnessing three axial accelerometers, three axial Gyro sensors, and a specially-developed dual-processor to achieve approximately 10,000 calculations per second. When combined with compensating mechanisms, the X-H1 produces uncompromised image quality and precision. 5-axis image stabilization is possible with all XF and XC lenses, with certain lenses capable of up to a maximum of 5.5 stops. In addition, a new spring mechanism has been added to reduce micro-vibrations caused by operation of the mechanical shutter. Photographers may also choose to use the electronic front curtain shutter or the electronic shutter, virtually eliminating the effect of vibrations to maximize the benefits of image stabilization.</p>
<p><strong>Robust, Weather-Resistant Body Design and Easy Operability for a Wide Range of Shooting Environments</strong>

In addition to its dust and water-resistant properties and ability to operate in temperatures as low as 14°F \ -10°C, the X-H1 also features 25% thicker magnesium alloy than the X-T2. The camera also features a high quality, scratch-resistant coating and a compact, lightweight body that maintains high precision and strong resistance to impact shock torsion and other sources of deformation.</p>
<p>The new X-H1 features a high-magnification and high-precision electronic viewfinder with a magnification ratio of 0.75 times and 3.69 million dot resolution, leading the class for APS-C mirrorless cameras. The viewfinder display is extraordinarily smooth, with a display time lag of just 0.005 seconds and a frame rate of 100 frames per second, allowing the user to instantly confirm the movement of the subject and position the focus with great precision. The X-H1 also features a 3-direction tilt, 3-inch, 1.04 million dot electrostatic touch-panel LCD, which can be intuitively set to the desired angle. In addition, the 1.28 inch sub-LCD on the top of the camera, which emulates the design of the mirrorless medium format GFX 50S, allows for instant confirmation of shooting information.</p>
<p>The X-H1 incorporates additional improvements based on feedback from professional photographers, including a large grip design, leaf-spring switch for the shutter-release button, near-silent shutter sound, a new focus level, and a new AF-ON button and enlargements of buttons on the rear of the camera.</p>
<p><strong>Comprehensive Range of Video Features Support Movie Production </strong>

The X-H1 is the first camera in the X Series to include ETERNA, a new film simulation mode that is ideal for shooting movies. This mode simulates cinematic film, creating understated colors and rich shadow tones, greatly enhancing creative freedom during post-processing. The X-H1 boasts many functional and performance improvements to video image quality, including the 1080/120P high-speed video mode (1/2, 1/4 and 1/5 speed slow motion) for recording spectacular slow-motion footage; F-log SD card recording which aids smooth workflow; a DCI 4K shooting mode (4096×2160); a 400% dynamic range setting (approximately 12 stops); 200 Mbps high bit rate recording; a high-sound quality internal microphone (24 bit/48 kHz); and verbal time codes.</p>
<p><strong>First Flicker Reduction Mode and Improved Autofocus Algorithms </strong>

The X-H1 features a flicker reduction mode, allowing for stable exposure during burst shots even under fluorescent and mercury lighting. In addition, improvements to the autofocus (AF) algorithm have achieved a number of performance enhancements. Low-light limit for phase detection AF has been improved by approximately 1.5 stops—from 0.5EV to -1.0EV—raising the precision and speed of AF in low-light environments. The minimum aperture has been expanded from F8 to F11, and major improvements have been made to the AF-C performance while operating in zoom, making the X-H1 ideal for shooting rapidly moving subjects.</p>
<p><strong>Vertical Power Booster Grip VPB-XH1</strong>

The Vertical Power Booster Grip (VPB-XH1) is a weather-resistant grip capable of operating at temperatures as low as 14°F/-10°C that fits two additional batteries to increase maximum number of shots to 900 (in normal mode) and increases the maximum period for shooting movies in 4K to about 30 minutes.

The Vertical Power Booster Grip features a shutter release button, focus lever, AE-L button, AF-ON button, command dial, Q button, and Fn button, providing the same ease of operation when using the camera in vertical or horizontal positions. The grip is equipped with a headphone socket to allow monitoring sound while recording, and includes recharging capability.</p>
<p><strong>Wide Eyecup EC-XH W</strong>

The Wide Eyecup EC-XH W covers a broad area around the eye, greatly reducing light interference to enhance concentration during long shoots. The eyecup can be rotated in 90° increments, making it adaptable for either eye and for shooting either vertically or horizontally.</p>
<p><strong>FUJIFILM X-H1 Key Features:</strong></p>
<ul>
<li>24.3MP X-Trans CMOS III Sensor with primary color filter and X-Processor Pro Processor</li>
<li>5-axis 5.5 stops in-body image stabilization</li>
<li>High-precision 0.5 inch, approx. 3.69 million dots OLED Color Viewfinder</li>
<li>Weather-resistant design; ability to operate in temperatures as low as 14°F/-10°C</li>
<li>ISO Sensitivity

o Standard output: AUTO1 / AUTO2 / AUTO3 (up to ISO12800) / ISO200~12800 (1/3 step)

o Extended output: ISO100/125/160/25600/51200</li>
<li>LCD Monitor

o 3.0 inch, aspect ratio 3:2, approx. 1.04 million dots touch screen color LCD monitor(approx. 100% coverage)</li>
<li>Continuous Shootingo 14.0 fps (with the Electronic Shutter), 8.0 fps (with the Mechanical Shutter)o 11.0 fps (with the Mechanical Shutter and when fitted with VPB-XH1)</li>
<li>Movie Recording (using a card with the UHS Speed Class 3 or higher)

o [4K (4096×2160)] 24P / 23.98P up to approx. 15min.

o [4K (3840×2160)] 29.97P / 25P / 24P / 23.98P up to approx. 15min.

o [Full HD (1920×1080)] 59.94P / 50P / 29.97P / 25P / 24P / 23.98P up to approx. 20min.

o [HD (1280×720)] 59.94P / 50P / 29.97P / 25P / 24P / 23.98P up to approx. 30min.• Bluetooth® Ver. 4.0 low energy technology</li>
<li>New ETERNA film simulation mode

o Simulates cinematic film, understated colors and rich shadow tones</li>
<li>New Flicker Reduction Mode

o Provides stable exposure during burst shots even under fluorescent and mercury lighting</li>
<li>Advanced filters and Film Simulations, including ACROS</li>
<li>Accessories included:

o Li-ion battery NP-W126S

o Battery charger BC-W126

o Shoe-mount flash unit EF-X8

o Shoulder strap, Body cap, Strap clip, Protective cover, Clip attaching tool, Hot shoe cover, Vertical Power Booster Grip connector cover, Sync terminal cover, Cable protector, Owner’s manual</li>
</ul>
<p><strong>Availability and Pricing</strong>

The X-H1 will be available on March 1, 2018 in the U.S. and Canada. The X-H1 Body will be available for USD $1,899.95 and CAD $2,449.99 and the X-H1 Body with Vertical Power Booster Grip Kit will be available for USD $2,199.95 and CAD $2,799.99</p>
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<strong>Portland, OR (February 15, 2018)</strong> – Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of an entirely new kind of creative effects lens, the Burnside 35.</p>
<p>The first ever wide angle adaptation of the Petzval lens design, this 35mm f/2.8 lens creates images with a large, bright central area of sharp focus and striking color rendition surrounded by variable, swirling bokeh and vignette. It also features an effect slider that operates as a second internal iris that changes the shape and amount of swirl in the bokeh; all while adding or removing vignette and center brightness.</p>
<p><a href="https://www.bhphotovideo.com/c/buy/0/ntt/burnside/ci/11751/fct/fct_brand_name%7Clensbaby%2Bfct_a_filter_by%7C07_NEW_RELEASE/N/0/view/GRID/BI/2466/KBID/3296">Lensbaby Burnside 35 is available at B&H Photo</a></p>
<p>Burnside’s 35mm focal length lets you capture a scene at a normal-wide perspective with a dimensionality that makes your subject jump off the page. This lens opens up a new world of creative possibilities for those shooting street photography, landscapes, environmental portraits and more.</p>
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<p>“The Burnside 35 is one of the most versatile Lensbabies we’ve made,” said Lensbaby Chief Creative Officer and Co-Founder Craig Strong. “It gives you the ability to have a strong or subtle creative effect in a single lens, a lens you might just keep on your camera all day long.”</p>
<p>Adding to the Burnside 35’s versatility is the radical, new effect slider that can be used to add center brightness, in-camera vignette and adjust bokeh detail. You can toggle the gold-anodized effect slider on the barrel of the lens to create variable balance and harmony between center brightness, bokeh and vignette. The effect slider features a four-stop range of vignette and bokeh enhancement so you can dial in the exact look that appeals to you.</p>
<p>Burnside 35 joins Lensbaby’s lens lineup as an all-metal, non-tilting lens similar to their bestselling Velvet series. Made specifically for full frame and crop sensor cameras, this lens is compatible with Canon EF, Nikon F, Sony A, Pentax K, Micro 4/3, Sony E, Fuji X and Samsung NX.</p>
<p><strong>Burnside 35 Product Specs:</strong></p>
<ul>
<li>Focal Length: 35mm</li>
<li>Aperture Range: f/2.8-16</li>
<li>6 blade internal aperture</li>
<li>8 blade secondary internal aperture for the effect slider</li>
<li>Minimum Focus Distance: 6 inches</li>
<li>Maximum Focus Distance: Infinity</li>
<li>62mm filter threads</li>
<li>Focus type: Manual</li>
<li>Size/ Weight: 13.2 oz (374.21g)</li>
<li>6 multi-coated glass elements, in 4 groups</li>
</ul>
<p>The Burnside 35 is now available for purchase on lensbaby.com and select Lensbaby-authorized retailers for $499.95.</p>
<p><strong><a href="https://www.bhphotovideo.com/c/buy/0/ntt/burnside/ci/11751/fct/fct_brand_name%7Clensbaby%2Bfct_a_filter_by%7C07_NEW_RELEASE/N/0/view/GRID/BI/2466/KBID/3296">Lensbaby Burnside 35 is available at B&H Photo</a></strong></p>
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Fstoppers has posted an article on why <a href="https://fstoppers.com/originals/heres-why-canon-does-not-need-innovate-201130">Canon does not need to innovate</a> that will strike a cord in some people.</p>
<p>I used to be a bit of an apologist when it came to Canon camera innovation, believing that Canon cameras were a sum of all their parts, and not just about a fancy specification list. I have started to change my view on this, especially after the release of the capable, but not overly improved Canon EOS 6D Mark II. I think it’s obvious that it wasn’t a revolutionary release, and a lot of people don’t even think it’s an evolutionary improvement, merely taking parts from other cameras already in the lineup.</p>
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<p>I think most people feel Canon really stopped being the leader of the pack in a lot of areas after the revolutionary EOS 5D Mark II, who’s innovation was basically an accident. Canon did do the right thing with improved firmware features to make the video performance an industry game changer.</p>
<p>Since then?</p>
<p>They’ve made some very good and even great cameras, I wouldn’t trade the EOS-1D X Mark II for anything. The EOS 5D Mark III has been a workhorse for a long time. The EOS 5D Mark IV with its perceived gimped 4K and general feeling that the camera wasn’t a big improvement over the EOS 5D Mark III has caused people some pause.</p>
<p>A lot of R&D dollars seems to have gone into the very well regarded Cinema EOS line, even though they’ve had some missteps as they build their place in that market.</p>
<p>I don’t believe this with Canon lenses, I think most would agree they have the best lens lineup from top to bottom in performance, technology, innovation and breadth and depth.</p>
<p>Back to the cameras. What innovations have there been over the last half decade or so?</p>
<p>Dual Pixel AF comes to mind, which is a great feature in Canon cameras. The other being dual pixel RAW, but that is in its infancy and doesn’t provide much for most photographers. Canon sensor color science is still the best in the business, but that doesn’t seem like a lot of advancement in the last decade.</p>
<p>Canon remains the sales leader in  DSLRs, and that will likely frustrate a lot of people. Why spend more on R&D and taking more risks if your bottom line isn’t being affected?</p>
<p>Brand power can only carry you for so long, at some point, something will give.</p>
<p><iframe width="100%" height="880px" scrolling="no" style="border: none;" src="https://www.opinionstage.com/polls/2487498/poll" frameBorder="0" name="os_frame" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></p>
<p> </p>
<p><strong><a href="https://fstoppers.com/originals/heres-why-canon-does-not-need-innovate-201130">FStoppers concludes</a>:</strong></p>
<blockquote><p>Canon makes cameras that have the most important and fundamental features right. Bells and whistles are fine and are things to get excited about, but if the core features of how a camera is supposed to operate are compromised then it’s no longer practical. These are some of the reasons why Canon continues to dominate. The thing to consider here is that Canon has already innovated because they’re still ahead when it comes to how their cameras perform for the majority of professionals. Their competitors just don’t have the lenses, the autofocus features, or the color science they offer.</p></blockquote>
<p>Canon’s support network and reliability is industry leading, but I think a lot of people take that for granted.</p>
<p>I do believe it’s time Canon stops playing it safe with camera bodies and starts putting some “wow” into future products.</p>
<p><a href="http://www.canonrumors.com/canon-inc-boss-wants-to-see-more-innovation/">Canon has admitted they need to innovate more</a>, but were they speaking of the digital imaging sector, or other money making areas within the company. Canon has had a lot of focus on the last few years on acquisitions, and I think there may have been a reduced focus on the industry with its most passionate customers.</p>
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We all remember the 2015 Canon EXPO, and that <a href="http://www.canonrumors.com/canon-ef-600mm-f4-do-br-at-canon-expo/">glorious looking prototype for the Canon EF 600mm f/4 DO IS</a> on display. What Canon didn’t tell us is when it was going to be added to the EF lens lineup.</p>
<p>There have been mentions that “this is the year” a few times over the last couple of years, and we have<a href="http://www.canonrumors.com/canon-ef-600mm-f4-do-is-to-arrive-in-late-2017-cr2/"> been guilty of writing that a couple of times</a>.</p>
<p>We have been asking a lot over the last few months about the prospects of the EF 600mm f/4 DO IS coming in 2018, and we’re sad to say, the prospects don’t look good. We’re told that an official announcement isn’t expected this year.</p>
<p>There is always a possibility of a development announcement at Photokina, but I don’t believe we’ve ever heard about a development announcement from Canon before they do the announcing.</p>
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