<strong>Preorder the Canon PowerShot SX730 HS $399: <a href="https://bhpho.to/2nMIrnN">B&H Photo</a> | <a href="http://amzn.to/2o5mhjl">Amazon</a></strong></p>
<p><em>Latest PowerShot Digital Camera Provides Impressive Image Quality, Zoom Range and Tilting LCD screen in a Compact Size</em></p>
<p><strong>MELVILLE, N.Y., April 6, 2017 – </strong>Ideal for families on vacation or parents at their kids’ sporting event looking for a convenient, easy-to- carry compact digital camera capable of producing high quality photos and videos at long distances, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced today the new PowerShot SX730 HS digital camera. This new digital camera boasts a 20.3 Megapixel* CMOS imaging sensor and a powerful 40x Optical Zoom lens (equivalent to 24-960mm) in a form factor that easily fits in a pocket, making it an outstanding camera for budding photographers to capture gorgeous imagery no matter where they are.</p>
<p>With new features such as a convenient Self-Portrait and Smooth Skin mode, 3.0-inch LCD screen that rotates up 180 degrees and built-in connectivity capabilities like Wi-Fi<sup>®1</sup>, NFC<sup>2</sup> and Bluetooth<sup>®3</sup> technology, it’s now easier and more convenient than ever to use Canon digital cameras to share images and videos on the go, making the PowerShot SX730 HS digital camera a great transitional camera for those looking to use something other or move from a smartphone.</p>
<p><!--more--></p>
<p>“We live in a very connected world and want to give people the power to zoom in from far away to capture amazing scenes from a distance, while also being able to share those images in real time,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “The new Canon PowerShot SX730 HS digital camera will help photographers effortlessly capture memories, even from great distances and conveniently share their fun with friends and family.”</p>
<p>As the successor to Canon’s PowerShot SX720 HS digital compact camera, the PowerShot SX730 HS digital camera also features:</p>
<ul>
<li>Powerful 40x Optical Zoom with Zoom Framing Assist</li>
<li>Sleek, Lightweight and Pocket-size Design</li>
<li>Built-in Wi-Fi®<sup>1</sup>, NFC<sup>2</sup> and Bluetooth®<sup>3</sup> technology</li>
<li>20.3 Megapixel<sup>*</sup> CMOS sensor</li>
<li>DIGIC 6 Image Processor</li>
<li>0-inch Tilt-type (180° up) LCD</li>
<li>1080p Full HD Video at 60p</li>
<li>Self Portrait Mode</li>
<li>Story Highlights</li>
<li>Geotag<sup>4</sup> & Date Stamp Options</li>
</ul>
<p>Canon’s PowerShot SX730 HS digital camera is scheduled to be available in June 2017 for an estimated retail price of $399.99.</p>
<p><strong>Preorder the Canon PowerShot SX730 HS $399: <a href="https://bhpho.to/2nMIrnN">B&H Photo</a> | <a href="http://amzn.to/2o5mhjl">Amazon</a></strong></p>

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<p><strong>Preorder the Canon EF-S 35mm f/2.8 Macro IS STM $349: <a href="https://bhpho.to/2ndtUoR">B&H Photo</a> | <a href="http://amzn.to/2nGb3y9">Amazon</a> | <a href="https://mpex.com/canon-ef-s-35mm-2-8-macro-is-stm.html?acc=3">MPEX</a></strong></p>
<p><em>New Compact and Lightweight EF-S Macro Lens Opens Up a World of Photographic Possibilities and Helps Capture Close Subjects with Incredible Detail</em></p>
<p><strong>MELVILLE, N.Y., April 6, 2017</strong> – Compact and lightweight, the new Canon EF-S 35mm f/2.8 Macro IS STM, announced today by Canon U.S.A., Inc., a leader in digital imaging solutions, is the widest-angle Macro offering in Canon’s popular EF-S lens series. The new lens is designed to help both entry-level and advanced amateur DSLR photographers discover the incredible possibilities of macro photography. Capable of capturing close-up subjects with incredible detail, Canon’s new EF-S macro lens is also the first in the series to feature built-in Macro Lites that allow users to control lighting with ease.</p>
<p>“Macro lenses are an amazing way to explore the worlds that exist all around us, and the new Canon EF-S 35mm f/2.8 Macro IS STM lens is the ideal starting point for amateur photographers eager to capture incredible, up-close details on the go,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Whether capturing a delectable dessert or the subtleties of a backyard flower, users will be challenged to find new colors and shapes that turn everyday moments into art.”</p>
<p><!--more--></p>
<p>The new Canon EF-S 35mm f/2.8 Macro IS STM captures stunning images and is a terrific companion lens for entry-level users eager to expand beyond their existing Canon EOS DSLR kit lens. Capable of shooting as close as 30mm from the end of the lens to the subject, aspiring photographers can get up close to a fruit or flower for an entirely new perspective, while capturing high-quality images with beautiful background blur. Additional technologies built into the new Canon EF-S 35mm f/2.8 Macro IS STM lens include:</p>
<ul>
<li>Popular 35mm focal length (56mm equivalent) and wide f/2.8 aperture</li>
<li>Hybrid IS system offers up to four stops* of shake correction</li>
<li>Smooth Movie Servo AF with Lead Screw-type STM ensures quiet AF operation</li>
<li>Full-time Manual Focus</li>
</ul>
<p>In a first for the EF-S lens series, the new Canon EF-S 35mm lens sports built-in Macro Lites that allow photographers to carefully arrange macro lighting without using special equipment. With built-in LED lights on each side of the lens, users can create compelling shadows on either side of a subject or adjust intensity to give images a sense of dimension. Once the scene is set, the lens uses superb rendering performance to capture high contrast, sharp images.</p>
<p>While specialized for high magnification photography, the Canon EF-S 35mm f/2.8 Macro IS STM is still a versatile option for day-to-day use, easily capable of capturing portraits, landscapes or snapshots. As the latest addition to the lineup of EF-S lenses, Canon continues its commitment to providing a wide-range of affordable lens options for photographers of all levels.</p>
<p>The Canon EF-S 35mm f/2.8 Macro IS STM lens is scheduled to be available in June 2017 for an estimated retail price of $349.99.</p>
<p><strong>Preorder the Canon EF-S 35mm f/2.8 Macro IS STM $349: <a href="https://bhpho.to/2ndtUoR">B&H Photo</a> | <a href="http://amzn.to/2nGb3y9">Amazon</a> | <a href="https://mpex.com/canon-ef-s-35mm-2-8-macro-is-stm.html?acc=3">MPEX</a></strong></p>

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The folks at Midwest Photo Exchange have published a <a href="https://mpex-experience.com/2017/04/05/bokehlicious-the-sigma-135mm-f1-8-dg-hsm-art-series-lens/">review of the yet-to-be-released Sigma 135mm f/1.8 DG Art series lens</a> and they came away extremely impressed</p>
<p>Here are some of the highlights from the review written by Tim Neumann.</p>
<p><strong>Autofocus</strong></p>
<blockquote><p>I found the autofocus system to not only be accurate, but surprisingly fast, with pretty quick focus acquisition, even in less than ideal contrast situations. The surprise really settled in when I realized that it is pretty consistently beating the focusing speed of my 85mm f/1.2, that’s my normal street shooting lens. A lot of times, street shooting requires, quick stealthy shooting, so that you can catch that decisive moment exhibited by your subjects. As a back button focuser, I really appreciated the ability to quickly acquire focus, lock it in, and move the camera into the desired position for the shot.</p></blockquote>
<p><strong>Image Quality</strong></p>
<blockquote><p>Sigma’s 135mm f/1.8 Art Series lens features two SLD (Super Low Dispersion) glass elements and two FLD (Fluorite Low Dispersion) glass elements. The purpose of these glass elements is to help minimize chromatic aberrations, especially in out of focus areas, within portraits, that capture bokeh, or in slender objects and fine tree branches. The net effect is to provide a lens that results in high resolution, sharply focused images, throughout the entire aperture range of the lens.</p></blockquote>
<p><strong>Summary</strong></p>
<blockquote><p>Well you have probably figured out by now I like this lens and really, image wise, what’s not to like? The results I am seeing, represent their original scenes well, hold details in shadows nicely, provide lifelike colors with pleasing warm tones and the bokeh, well not much more can be said about that. For portrait style images and narrower field of view images, this lens is a strong tool to have in the kit. So strong in fact, my order has been placed. <a href="https://mpex-experience.com/2017/04/05/bokehlicious-the-sigma-135mm-f1-8-dg-hsm-art-series-lens/">Read the complete review at MPEX.</a></p></blockquote>
<p><strong><a href="https://mpex.com/sigma-135mm-f1-8-dg-hsm-art-lens-canon.html?acc=3"> Preorder the Sigma 135mm f/1.8 DG Art Series Lens at MPEX</a></strong></p>
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According to NokiS___a, the Canon EF-S 35mm f/2.8 Macro  IS STM will cost around 50,000 yen, which directly converts to about about $450 USD. The Yen pricing tends to be higher than the actual price in North America, so perhaps we can expect a $399 price tag? I’m guessing on the price, but we don’t have to wait long to find out.</p>
<p>The lens will be announced at 12:01AM EST on April 6, 2017 and is expected to begin shipping in late May.</p>
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<strong>SuperStore & Offices</strong></p>
<ul>
<li>B&H will be closed starting at 6pm ET on Sun April 9.</li>
<li>We will reopen at 9am on Wed April 19.</li>
</ul>
<p><strong>Online Orders</strong></p>
<p>Online ordering will pause during the following holiday observance periods:</p>
<ul>
<li>7:15pm Fri April 7 until 8:45pm Sat April 8</li>
<li>7:15pm Mon April 10 until 8:45pm Wed April 12</li>
<li>7:30pm Fri April 14 until 9pm Sat April 15</li>
<li>7:30pm Sun April 16 until 9pm Tues April 18</li>
</ul>
<p><strong>Shipping</strong></p>
<ul>
<li>Orders placed before 4pm on Sun April 9 will be processed prior to the holiday closing.</li>
<li>Orders placed after this time will be processed when we reopen on Wed April 19.</li>
</ul>
<p><strong>Store Pickup</strong></p>
<ul>
<li>Store Pickup orders placed up to 1 hour before store closing time will be available for same-day pickup until store closes.</li>
<li>Store Pickup orders placed within 1 hour of store closing, or while the store is closed, will be available for pickup 45 minutes after the store reopens.</li>
</ul>
<p><a href="https://bhpho.to/2mrnL4l">Visit B&H Photo before the holidays begin to be sure your items are shipped in time.</a></p>
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<strong>Update

</strong>There have been a few questions about who has actually made the drone in question.</p>
<p>According to <a href="https://www.dpreview.com/news/1167632525/canon-outfits-industrial-drone-with-me20f-sh-all-purpose-camera">DPReview</a>:</p>
<blockquote><p>It’s not a Canon-made drone. In late 2016 Canon Marketing Japan <a href="http://cweb.canon.jp/newsrelease/2016-09/pr-prodrone.html" target="_blank">made an investment</a> in Prodrone Co., a Japanese drone maker, stating that Canon would install imaging devices on the company’s drones and act as a principal distributor. Canon is aiming for ¥5 billion worth of by 2020 from drone-related imaging sales.</p></blockquote>
<hr />
<p><strong>Original Post

</strong>It looks like Canon is moving into drones with the eloquently named PD6E2000-AW-CJ1.</p>
<p>The new drone will use the ME20F-SH super high ISO camera we’ve all seen crazy high ISO footage from. This drone will apparently be aimed at the search and rescue market due to the cameras ability to shoot in low light. The price tag for the drone is reported to be around $20,000, which we assume doesn’t include the <a href="https://bhpho.to/2oBO0K2">$20,000 ME20F-SH camera</a>.</p>
<p>Canon will be showing more about this new drone at the <a href="http://www.vcom-expo.jp/">Video Transmission Expo in Tokyo</a>.</p>
<p><!--more--></p>
<p>While the consumer market for drones is becoming quite large, <a href="http://www.cbc.ca/news/politics/canada-drone-regulations-marc-garneau-1.4027486">regulations on recreational use in various countrie</a>s may be a negative impact on the market growing. Canon may see a far more lucrative market in the industrial space.</p>
<p>You can read more about the drone at <a href="http://www.wetalkuav.com/canon-drone-full-frame-camera/">WeTalkUAV</a> or <a href="http://cweb.canon.jp/ind-drone/lineup/disaster-prevention/pd6e2000-aw-cj1/index.html">Canon Inc</a>.</p>
<blockquote><p>Canon ME20F-SH Multi-Purpose Camera captures video at up to 1920 x 1080p 60 and supports both NTSC and PAL broadcast frame rates. The camera incorporates a full frame 35mm-sized sensor with approximately 2.26 million pixels. This results in a pixel that is about 7.5 x larger than the pixels on optional Canon Full-frame DSLR cameras, which provides for camera’s notable ISO rating.</p></blockquote>
<p><iframe src="https://www.youtube.com/embed/3ZctCMTJsBg" width="728" height="409" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p><strong>Main features</strong></p>
<ul>
<li>Ultrahigh sensitivity * 1</li>
<li>Minimum object illuminance 0.0005 lux or less * 2 (maximum gain of 75 dB, ISO sensitivity equivalent to 4 million) is achieved by a 35 mm full size CMOS sensor * 4 with a large pixel of 19 μm * 3 side and equipped with proprietary technology for the pixel part and reading circuit. Realized. Even in darkness without artificial lighting or moonlight, you will be able to recognize the subject with very few light sources such as starlight.</li>
</ul>
<p>* 1 Ina camera that can shoot color full HD movies. As of July 30, 2015 (Examination of Canon)</p>
<p>※ 2 Whenmaximum gain is 75 dB. Compliant with “CCTV equipment specification specification method” (TTR – 4602 B) issued by the Japan Electronics and Information Technology Industries Association (JEITA).

(Theoretical value when shooting under color / No accumulation / F1.2 / 30P / 50 IRE)</p>
<p>※ 3 1 μm (micrometer) is one millionth of a meter</p>
<p>* 4 Please refer to the news release announced on March 4, 2013.</p>
<p>* 5 For details of the EF lens with confirmed operation, refer to the specifications.</p>
<p><strong>Gimbal mounted</strong></p>
<ul>
<li>With 2-axis gimbals mounted, image shooting without blurring is realized.</li>
<li>It is possible to change pitch / roll direction and camera direction.</li>
</ul>
<p><strong>Maximum payload 10 kg</strong></p>
<ul>
<li>Weatherproof 6-sheet machine capable of flight at rainy</li>
<li>We realized a maximum payload of 10 kg with a motor with high power specification</li>
</ul>
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We continuously see new patents for diffractive optics lenses, something Canon continues to work and that we’ll see in a new <a href="http://www.canonrumors.com/canon-ef-600mm-f4-do-br-at-canon-expo/">EF 600mm f/4 DO IS</a> sometime in the future (Photokina 2018 perhaps?).</p>
<p>This <a href="http://pdfpiw.uspto.gov/.piw?PageNum=0&docid=09612372">latest patent</a> selectively uses aluminum to reduce light scattering or flare in diffractive lens elements.</p>
<p><a href="http://www.northlight-images.co.uk/canon-ef-lenses-rumours-and-news/">Keith at Northlight Images</a>, who is far better at reading patents than I explains:</p>
<blockquote><p>Aluminium is deposited onto the diffractive element at an angle, so as to build up a denser layer on the grating walls (blue) than the front surface (yellow). The aluminium layer is then partially oxidised, converting the front surface coating to a transparent layer of alumina (Al2O3)</p>
<p>Light going (‘the wrong way’) through the grating walls is a major contributor to flare, and in the patent, a test example reduced this by 8 times.</p></blockquote>
<p>While we can only confirm that an EF 600mm f/4 DO IS is coming, thanks to Canon showing off an early prototype at Canon EXPO 2015, we have had suggestions that multiple DO lenses may be announced in the coming years, and not just in supertelephoto applications.</p>
<p><em>image credit // <a href="https://www.focus-numerique.com/news/entretien-avec-mm-okada-hayakawa-et-izuki-de-canon-19731.html">focus numerique</a></em></p>
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A new Canon PowerShot camera has appeared at an Indonesian registration agency.</p>
<p><strong>New PowerShot Camera: (Google Translated)</strong></p>
<ul>
<li>PC2276</li>
<li>Taiwan NCC ( <a href="https://nccmember.ncc.gov.tw/Application/FUN/FUN016_JPG.aspx?fileid=8WcUShyxMLM%3d">ES200</a> / <a href="https://nccmember.ncc.gov.tw/Application/FUN/FUN016_JPG.aspx?fileid=mol3HpfEql0%3d">WM500</a> * PDF)</li>
<li>Canon Inc</li>
<li>Digital Camera</li>
<li>Registered March 28, 2017</li>
<li>In camera Wi-Fi · Bluetooth</li>
</ul>
<p>By the looks of the registration, this camera will be announced some time in Q3 of 2017, which is usually a busy time for announcements.</p>
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<p><em>Electronics giant seeks synergy, cost cutting as core fields mature</em></p>
<p><strong>TOKYO</strong> — “Consider me part of this family,” <a class="mwMoTrg" href="http://asia.nikkei.com/Company/05DZHY-E" target="_self">Canon</a> Chairman and CEO Fujio Mitarai urged management at the newly acquired Toshiba Medical Systems in January.</p>
<p>Canon takes synergy with its new businesses seriously. It has to. Old core businesses such as camera and office equipment have matured, and the company has leaned into mergers and acquisitions in new fields. Canon’s future growth depends largely on how well the company can raise the seeds it has planted, and they have been slow to bear fruit. <a href="http://asia.nikkei.com/Japan-Update/Canon-carefully-cultivates-critical-new-ventures">Read the whole story</a></p>
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Sadly, the new SX PowerShot camera we told you was coming isn’t a replacement for the PowerShot SX60 HS, and a lot of people are going to wish it was.</p>
<p>Instead we get the PowerShot SX730 HS, a compact 40x zoom camera. There is something pretty cool about a 1000mm equivalent camera that will fit in your coat pocket.</p>
<p><span class="goog-text-highlight">PowerShot SX 730 HS Specifications (Google Translated0</span></p>
<ul>
<li><span class="goog-text-highlight">Number of effective </span><span class="goog-text-highlight">pixels: </span><span class="goog-text-highlight">approximately 20.3 </span><span class="goog-text-highlight">million pixels </span></li>
<li><span class="goog-text-highlight">Focal length: 4.3-172.0mm (24-</span><span class="goog-text-highlight">960mm in terms of 35 mm)</span></li>
<li><span class="goog-text-highlight">Lens Speed: F3.3 – </span><span class="goog-text-highlight">6.9</span></li>
<li><span class="goog-text-highlight">Color: Black / Silver</span></li>
</ul>

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It looks like Magic Lantern has done it again, this time proving that they can get 4K video recording onto the Canon EOS 5D Mark III.</p>
<p>What started as an April Fool’s joke has actually turned out to be reality.</p>
<p><!--more--></p>
<p><a href="http://blog.planet5d.com/2017/04/magic-lantern-cracks-4k-video-on-the-canon-eos-5d-mark-iii-hidden-inside-an-april-fools-joke-is-reality/">Planet5D</a> says of the development:</p>
<blockquote><p>Now, please realize, much of this isn’t like full 4k with choose what ever you want fps, bit rate etc, some is pretty limited and you even have to put up with B&W previews. Here’s a comment from Alex for example “Only the simplest crop mode (1920×1080) h</p>
<p>as good real-time preview. The modes with higher vertical resolutions have color preview too, but it’s not centered (only the top of the frame is shown). In the regular crop_rec branch, there’s also centered 5x zoom. Here I’ve removed it temporarily, as it increased the code complexity quite a bit, but I’ll probably add it later when things will settle.”</p></blockquote>
<p>On the 5D Mark III, you now have the following new resolutions:</p>
<p>* 1920×960 @ 50p (both 1:1 crop and full-frame – 3×3 pixel binning)

* 1920×800 @ 60p (same as above)

* 1920×1080 @ 45p and 48p (3×3 binning)

* 1920×1920 @ 24p (1:1 square crop)

* 3072×1920 @ 24p (1:1 crop)

* 3840×1600 @ 24p (1:1 crop)

* 4096×2560 @ 12.5p (1:1 crop)

* 4096×1440 @ 25p (1:1 crop)

* Full-resolution LiveView: 5796×3870 at 7.4 fps (128ms rolling shutter).</p>
<p>The last feature complements the well-known full-resolution silent pictures – the new implementation will be usable at fast shutter speeds, without the exposure gradient – but with rolling shutter (just like regular LiveView frames).</p>
<p><a href="http://blog.planet5d.com/2017/04/magic-lantern-cracks-4k-video-on-the-canon-eos-5d-mark-iii-hidden-inside-an-april-fools-joke-is-reality/">Read more at Planet5D</a></p>
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<strong>TOKYO (April 3, 2017 at 12:01 A.M. EDT) — </strong>Nikon Corporation is pleased to announce the release of commemorative models and goods celebrating Nikon’s 100th Anniversary, which falls on July 25, 2017. These special items will be available only in limited quantities; More information including prices and availabilty will be announced in June 2017.</p>
<p>Since its establishment (as Nippon Kogaku K.K.) in 1917, Nikon has provided the world with unique value through its optical products based on optical and precision technologies. 100th anniversary commemorative models have been planned and developed with the tradition and advanced technologies, which have always led the times, that Nikon has cultivated over the past 100 years at their foundation, but they also incorporate the thanks and hope we feel looking toward the next 100 years. All commemorative items with the 100th Anniversary logo and special finishes and features that give them an even more elegant look and feel will be released. They are commemorative editions of our two flagship digital SLR cameras, a commemorative edition of the ultimate NIKKOR lens in our series of f/2.8 maximum aperture lenses, a commemorative set of three NIKKOR lenses, and finally, commemorative editions of three binoculars. In addition to the 100th anniversary commemorative models, we are also preparing a special collection of commemorative goods.</p>
<p>See our <a href="http://www.nikon.com/100th/">100th Anniversary site</a> for further details.</p>
<p><!--more--></p>
<p><strong>D5 100<sup>th</sup> Anniversary Edition

</strong>The D5 is Nikon’s flagship FX-format digital SLR camera. It has supported the work of professional photographers in such fields as press, sports, and nature photography, and has also aided in activities related to the study and exploration of space. The D5 100th Anniversary Edition, in which the heritage of a flagship model is embodied, has a dark metallic gray finish and a stamp on the bottom noting Nikon’s contribution to the study and exploration of space. An anniversary booklet detailing Nikon’s contributions to the study and exploration of space is also included.</p>
<p><strong>D500 100<sup>th</sup> Anniversary Edition

</strong>The D500 is the DX-format flagship that offers both agility and highly precise rendering. With its metallic gray finish and commemorative logo, the 100th Anniversary Edition combines an elegant look and feel with practicality. It comes with an exclusive metal case that has a plate on which the commemorative logo and serial number are engraved. The case contains a commemorative body cap and a commemorative leather strap embossed with the commemorative logo.</p>
<p><strong>NIKKOR 70-200E 100<sup>th</sup> Anniversary Edition

</strong>This is the 100th anniversary edition of the AF-S NIKKOR 70-200mm f/2.8E FL ED VR, a fast telephoto zoom lens that has been well received for its ability to offer both superior agility and excellent optical performance since its release in 2016. The commemorative lens comes with the individual glass elements that make up the internal workings of the lens, as well as a special stand and case for displaying them, providing those who purchase and use the lens with a sense of just how the lens achieves its characteristic rendering.</p>
<p><strong>NIKKOR Triple F2.8 Zoom Lens Set 100</strong><strong><sup>th</sup></strong><strong> Anniversary Edition

</strong>NIKKOR lenses have become synonymous with Nikon’s optical technologies. The NIKKOR Triple F2.8 Zoom Lens Set 100th Anniversary Edition is a set of three f/2.8 maximum aperture zoom lenses that best represent the NIKKOR name. The set is comprised of the wide-angle AF-S NIKKOR 14-24mm f/2.8G ED, the normal AF-S NIKKOR 24-70mm f/2.8E ED VR, and the telephoto AF-S NIKKOR 70-200mm f/2.8E FL ED VR. The same commemorative serial number is engraved on all three lenses.</p>
<p><strong>WX 7×50 IF and WX 10×50 IF 100<sup>th</sup> Anniversary Editions

</strong>The WX 7×50 IF and WX 10×50 IF 100th Anniversary Editions are commemorative editions of models in the new ultra-wide field of view WX series (WX 7×50 IF, WX 10×50 IF), which offer incredibly wide fields of view with sharp and clear viewing all the way to field edges. The special commemorative logo is printed on the bottom of the binocular’s central shaft, and an exclusive serial number is stamped on the top of the central shaft. What’s more, in addition to the usual strap supplied with the binoculars, the 100th anniversary commemorative models also come with a WX leather strap embossed with the commemorative logo.</p>
<p><strong>8×30 E II 100<sup>th </sup>Anniversary Edition

</strong>This is a commemorative edition of the Nikon 8×30E II, a binocular with an orthodox and classic design used and loved by many over the years since its release. Its 63.2° apparent field of view is realistic, and the application of a multilayer film coating to all lens and prism surfaces ensures that the field of view is bright and clear. The commemorative edition has an exclusive metallic gray finish, and the commemorative logo is printed on it. In addition, it comes with a special strap and case.</p>
<p><strong>100</strong><strong><sup>th</sup></strong><strong> anniversary commemorative goods</strong><strong>

</strong><strong>Nikon 100<sup>th</sup> Anniversary Crystal Creation Nikon Model I

</strong>This is an elegant and beautiful crystal reproduction* created by Swarovski, the world’s leading crystal manufacturer, in commemoration of Nikon’s 100th anniversary.</p>
<p><strong>Nikon 100<sup>th</sup> Anniversary Pin Collection

</strong>This collection of lapel pins representing Nikon’s most historic and popular products, as well as the corporate logo, looks back at Nikon’s 100-year journey through light.</p>
<p><strong>Nikon 100<sup>th</sup> Anniversary Premium Camera Strap

</strong>This premium camera strap is made entirely of the best Italian leather that only improves with use and age.</p>
<p><strong>Nikon 100<sup>th</sup> Anniversary Miniature Nikon F Camera

</strong>The historic Nikon F, Nikon’s first flagship model and the camera that set the standard for single-lens reflex cameras around the world, is faithfully reproduced with this 1/2-scale model.</p>
<p>More information will be available in June.</p>
<p>See our <u>100th Anniversary site</u> for further details.</p>
<p><strong>Nikon 100<sup>th</sup> Year Anniversary

</strong>Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017.</p>
<p><em>*Swarovski is a trademark or registered trademark of Swarovski AG.</em></p>
<p><em>Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.</em></p>
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Roger at Lensrentals.com was bored a little while ago and decided to try his hand at marketing for the photography world!</p>
<blockquote><p>Somedays I get bored with testing. Somedays I have to read new product release blurbs and get nauseous. And somedays I find something funny on the internet.</p>
<p>All three of these happened the other day, which led to me randomly corresponding with <a href="http://sebpearce.com/">Seb Pearce</a> about my thoughts that today’s photography marketing blurbs were so boring they might as well be generated by a computer. Which, led, of course, to generating random photography marketing blurbs by a computer – basically I collected a bunch of over used adjectives and phrases and Seb designed an engine to string them together fairly randomly. Then we threw in a bit of extra verbiage that I just thought should be there as Easter Eggs.</p>
<p>So if you’re bored (or maybe laid off your marketing department and need some copy for that new lens you’re about to release), follow the link, click on Generate and see what you get. It might be amusing, or it might be almost indistinguishable from a manufacturer’s website.</p></blockquote>
<p><strong><a href="https://roger.lensrentals.com/generator.html">Try the Random Photography Marketing Generator at Lensrentals.com</a></strong></p>
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<p>Images and specifications for the Canon EF-S 35mm f/2.8 Macro IS STM that we first told you about back in January have finally leaked out over at DCI.</p>
<ul>
<li>Lens construction: 6 10 sheets group (one glass molded aspherical lens)</li>
<li>Aperture number of blades: seven (circular aperture)</li>
<li>Minimum Focusing Distance: 0.13 m (working distance 3 cm)</li>
<li>Maximum shooting magnification: 1 time</li>
<li>Image stabilization effect: Approximately 4 stops</li>
<li>Filter diameter: 49 mm (with lens hood ES – 27)</li>
<li>installed ) – Size: 55.8 x 69.2 mm</li>
<li>Weight: Approx. 190 g</li>
<li>Macro light mounted</li>
<li>Hybrid IS</li>
<li>Lead screw type STM</li>
</ul>
<p>This lens will be announced on Thursday, April 6, 2017 in most parts of the world.</p>
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