<strong>PHOTOKINA, COLOGNE, GERMANY, Sept. 20, 2016</strong> – Western Digital Corporation (NASDAQ: WDC), a global storage technology and solutions leader, today unveiled its SanDisk<sup>®</sup> 1TB terabyte (TB) SDXC™ card prototype at the world’s leading trade fair for photo and video professionals. With increasing demand for high resolution content, such as 4K and 8K, the company continues to push the boundaries of technology with solutions that support the exponential growth of data-intensive production demands.</p>
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<p>“Showcasing the most advanced imaging technologies is truly exciting for us,” said Dinesh Bahal, vice president, product management, Content Solutions Business Unit, Western Digital. “Sixteen years ago we introduced the first SanDisk 64MB SD™ card and today we are enabling capacities of 1TB. Over the years our goal has remained the same; continue to innovate and set the pace for the imaging industry. The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content and capacity-intensive applications such as virtual reality, video surveillance and 360 video, are progressing at astounding rates.”</p>
<p>Since the introduction of the record-breaking <a href="https://www.sandisk.com/home/memory-cards/sd-cards/extremepro-sd-uhs-i">512GB SanDisk Extreme PRO<sup>®</sup> SDXC UHS-I Memory Card</a> at Photokina 2014, Western Digital has proven it can nearly double the capacity in the same SD card form factor using proprietary technology. Higher capacity cards expand the possibilities for professional videographers and photographers, giving them even greater ability to create more of the highest quality content, without the interruption of changing cards.</p>
<p>“Just a few short years ago the idea of a 1TB capacity point in an SD card seemed so futuristic – it’s amazing that we’re now at the point where it’s becoming a reality. With the growing demand for applications like VR, we can certainly use 1TB when we’re out shooting continuous high-quality video. High-capacity cards allow us to capture more without interruption, streamlining our workflow, and eliminating the worry that we may miss a moment because we have to stop to swap out cards,” said <a href="https://www.sandisk.com/home/extreme-team/sam-nicholson">Sam Nicholson</a>, CEO of Stargate Studios and member of the American Society of Cinematographers.</p>
<p>Western Digital will be demonstrating the SanDisk 1TB SDXC card prototype and showcasing its newest offerings at Photokina, Hall 02.1 Stand A014.</p>
<p><strong>About Western Digital</strong>

Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information, please visit <a href="https://www.hgst.com/">www.hgst.com</a>, <a href="https://www.wd.com/">www.wd.com</a>, and<a href="https://www.sandisk.com/">www.sandisk.com</a>.</p>
<p><strong>About SanDisk</strong>

SanDisk, a Western Digital Corporation (NASDAQ: WDC) brand, provides trusted and innovative flash storage products that have transformed the electronics industry. SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world’s largest data centers, and embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide.</p>
<p>For the latest SanDisk news visit www.sandisk.com, or find us on our social channels:

Facebook: <a href="https://www.facebook.com/sandisk">www.facebook.com/sandisk</a>

Twitter: <a href="https://www.twitter.com/sandisk">www.twitter.com/sandisk</a>

Instagram: <a href="https://www.instagram.com/sandisk">www.instagram.com/sandisk</a>

YouTube: <a href="https://www.youtube.com/sandisk">www.youtube.com/sandisk</a></p>
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<em>Announcing the IQ 100MP Digital Back and New Wide-angle & Fast Telephoto Blue Ring Lenses</em></p>
<p><strong>COPENHAGEN, September 20, 2016</strong> – Phase One, the world’s leader in medium format digital photography solutions, maintains a singular focus on enabling unmatched image quality. Today the company is announcing more flexible camera options to meet the requirements of the world’s most demanding photographers.</p>
<p>As the creator and provider of the industry’s first 100-megapixel medium format camera system, the XF IQ3 100MP, Phase One today introduces a new IQ1 family member: the IQ1 100MP Digital Back. With mounting options for XF and H cameras, and accommodating a range of technical systems, the IQ1 100MP Digital Back is uniquely suited for workflow flexibility and adept performance in any photographic application.</p>
<p>“Phase One is dedicated to providing working professionals with the tools that best serve their specific photographic needs,” said Lau Nørgaard, Vice President, Phase One Research and Development. “Working with an integrated and modular camera system allows photographers to embrace a single component, such as the powerful new IQ1 100MP Digital Back, in order to achieve their creative visions.”</p>
<p>In addition, Phase One is adding two new Schneider Kreuznach Blue Ring lenses, strengthening both ends of the optical spectrum from telephoto to wide-angle. The 150mm f/2.8 IF is the fastest Blue Ring telephoto lens, and the 45mm f/3.5 enhances the Blue Ring wide-angle lens options.</p>
<p><strong>Phase One Freedom of Choice</strong>

Dedicated to its diverse professional photographic community, Phase One is introducing the free choice of any Blue Ring prime lens to be included in the kit (instead of the previously standard 80mm lens) when purchasing an XF IQ3 Camera System. This freedom of choice will help to ensure that the system is tailored from the start to the optical performance that best fits the customer’s needs without any additional cost.</p>
<p><strong>New IQ1 100MP Digital Back</strong>

Phase One’s engineering team designs for uncompromising standards, relentless in perfecting image quality. The IQ1 100MP Digital Back is designed to exploit the power of the industry’s most advanced image sensor design. As a flexible component to be used in a variety of photographic applications, this digital back brings with it:</p>
<ul>
<li>101 Megapixel Resolution – full frame 645 medium format images with a native size of 11608 x 8708 pixels;</li>
<li>ISO 50-12800 with CMOS sensor technology – ISO flexibility and performance alongside video-quality LiveView, for any camera system;</li>
<li>16 Bit Color Depth – true 16-bit RAW file capture;</li>
<li>15 Stop Dynamic Range – exposure control and flexibility capturing extreme shadow and highlight detail.</li>
</ul>
<p>Read more about the IQ1 100MP Digital Back at: <a href="https://www.phaseone.com/IQ1-100MP" target="article-6134432387">https://www.phaseone.com/IQ1-100MP</a></p>
<p><strong>Two New Schneider Kreuznach Blue Ring Lenses</strong>

Phase One continues to diversify its already extensive, high-quality Blue Ring lens portfolio. The introduction of two new Blue Ring lenses ensures a complete lens range in both wide-angle optics and telephoto lens speed. Blue Ring lenses are manufactured to Phase One’s highest standard of optical quality, capable of performing well beyond 101-megapixel resolution.</p>
<p>* New Schneider Kreuznach 150mm LS f/2.8 IF; the fastest Blue Ring telephoto lens with extremely shallow depth of field which is perfect for portrait as well as landscape applications.</p>
<p>* New Schneider Kreuznach 45mm LS f/3.5; providing edge-to-edge sharpness in a nearly distortion free wide-angle design, making it ideal for landscape photography as well as interior and architecture applications.</p>
<p>Read more about the new Blue Ring lenses at: <a href="https://www.phaseone.com/45-150mm-BlueRing" target="article-6134432387">https://www.phaseone.com/45-150mm-BlueRing</a></p>
<p><strong>Availability and Pricing </strong>

The IQ1 100MP Digital Back is shipping this month and will be available through Phase One Partners: <a href="http://www.phaseone.com/partners">www.phaseone.com/partners</a></p>
<ul>
<li>IQ1 100MP Digital Back (XF or H mount) – 26.990 EUR / 32,990 USD</li>
</ul>
<p>New Schneider Kreuznach Blue Ring lenses are available now through Phase One Partners: <a href="http://www.phaseone.com/partners">www.phaseone.com/partners</a></p>
<ul>
<li>Schneider Kreuznach 150mm LS f/2.8 IF – 5.990 EUR / 6,990 USD</li>
<li>Schneider Kreuznach 45mm LS f/3.5– 5.290 EUR / 5,990 USD</li>
</ul>
<p>All Phase One IQ3 Camera Systems are available now with a choice of one Schneider Kreuznach Blue Ring prime lens valued up to 5.990 EUR / 6,990 USD</p>
<p>For more details, please go to: <a href="http://www.phaseone.com/" target="article-6134432387">www.phaseone.com</a> or book a demo on:<a href="http://www.phaseone.com/demo" target="article-6134432387">www.phaseone.com/demo</a></p>
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<em>Sigma Adds the 85mm F1.4 DG HSM Art, 12-24mm F4 DG HSM Art, and 500mm F4 DG OS HSM Sport Lenses to Its Global Vision Line</em></p>
<p><em>Outstanding optical performance, ultra-wide zoom range, and versatile flagship sports lens headline the Sigma line-up at Photokina 2016</em></p>
<p><strong>Cologne, Germany – September 19, 2016</strong> – Sigma Corporation of America, a leading camera, DSLR lens, flash and accessories manufacturer, unveiled its new 85mm F1.4 DG HSM Art, 12-24mm F4 DG HSM Art and 500mm F4 DG OS HSM Sport Global Vision lenses at the Photokina 2016 event (hall 4.2, stands B020, B028 and C029).</p>
<p>“We are thrilled to announce three state-of-the-art additions to the Global Vision line. The Sigma 85mm 1.4 Art has been a highly requested lens and we are very confident those customers who have been waiting for us to deliver this lens will be more than pleased with the superior optical performance and zero compromise,” states Mark Amir-Hamzeh, president of Sigma Corporation of America. “In addition, the re-engineered 12-24mm F4 and highly competitive 500mm F4 Sport lens both embody the world-class performance our Global Vision lenses are known for. We look forward to seeing the incredible images our customers will create using these new Sigma lenses.”</p>
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<p><strong>Sigma 85mm F1.4 DG HSM Art – The Ultimate Portrait Lens</strong>

Delivering the ultimate in creative expression, the new Sigma 85mm F1.4 Art lens is engineered to support the highest resolution sensors on the market with an exceptional degree of sharpness. The high-performance optical system is purpose-built by Sigma R&D to produce the attractive bokeh effect sought after by discerning photographers. The lens’ advanced architecture features two SLD (special low dispersion) glass elements and one glass element with a high rate of anomalous partial dispersion and refraction. A re-engineered AF system brings 1.3X the torque of its predecessor, while other features such as a full-time manual focus override have been added, which can be controlled when the focus ring is rotated, even during continuous AF.</p>
<p>The Sigma 85mm F1.4 DG HSM Art lens supports Canon, Nikon and Sigma mounts. The Nikon mounts feature a brand new electromagnetic diaphragm.</p>
<p>The Sigma 85mm F1.4 Art lens will be available in late October and retails for a recommended street price of $1199.00 USD.</p>
<p><strong>Sigma 12-24mm F4 DG HSM Art Ultra-Wide Angle Zoom for the Era of Ultra-High Resolution Digital Cameras</strong>

Boasting the renowned Global Vision image quality from center to edge, the new Sigma 12-24mm F4 features the largest aspherical glass mold in the industry, offering photographers an ultra-wide angle zoom with virtually no distortion, flare or ghosting. Encompassing the long history of Sigma wide angle lens development expertise, the new 12-24mm F4 performance highlights include constant F4 brightness and the brand new Sigma AF system with 1.3X torque boost. The 12-24mm F4 features lens elements made with FLD (“F” Low Dispersion) glass, which is equivalent to calcium fluorite in performance. Combined with an optimized power distribution, the result is outstanding image quality from center to edges. With a minimum focus distance of 9.4 inches at 24mm, photographers can compose incredible close-up shots with expansive backgrounds.</p>
<p>The all new Sigma 12-24mm F4 DG HSM Art lens supports Canon, Nikon and Sigma mounts. The Nikon mounts feature the brand new electromagnetic diaphragm.</p>
<p>The Sigma 12-24mm F4 Art lens will be available in late October and retails for a recommended street price of $1599.00 USD.</p>
<p><strong>Sigma 500mm F4 DG OS HSM Sport Lens – Pro Fast-Aperture Prime Super Telephoto</strong>

The flagship Sigma super telephoto 500mm F4 Sport lens incorporates the very latest in Sigma optical technology and innovation. Designed for the professional sports and wildlife shooter, the ultra-durable lens features magnesium alloy components, a carbon fiber hood, a water and oil resistant front element, and is dust and splash proof. The 500mm F4 features a drop-in rear filter slot for polarizers, UV and other critical filters. To help prevent damage during shooting and maintenance, the lens is also compatible with the exclusive SIGMA Protector LPT-11 (sold separately).</p>
<p>The lens incorporates two FLD and one SLD glass elements, while the optimized power distribution helps minimize spherical aberration and axial chromatic aberration. The optical system also effectively minimizes transverse chromatic aberration, which can affect the edges of the shots taken in the telephoto range. In addition, image quality remains exceptional when the lens is used with a Sigma Telephoto Converter (sold separately).</p>
<p>Other key performance features include Sigma’s two-mode Optical Stabilizer for enhanced performance when shooting handheld for still subjects or panning and tracking for moving subjects. There is also a customizable AF “return” function for setting the focus position of one’s choice and returning to that preset distance.</p>
<p>The all new Sigma 500mm F4 supports Canon, Nikon and Sigma mounts. The Nikon mounts feature the brand new electromagnetic diaphragm.</p>
<p>The Sigma 500mm F4 Sport lens, in Canon and Sigma mounts, will be available in late October. The Nikon mount will be available in late November. The 500mm F4 will retail for a recommended street price of $5999.00 USD.</p>
<p>All Sigma Global Vision lenses, including the new 85mm F1.4 DG HSM Art, 12-24mm F4 DG HSM Art, and 500mm F4 DG OS HSM Global Vision lenses, can be updated with the latest lens firmware from a workstation or laptop using the Sigma Optimization Pro software and Sigma USB Dock (sold separately).</p>
<p><strong>Tested for Optimum Performance</strong>

Sigma lenses are born of well thought-out design concepts, exceptional Japanese craftsmanship and manufacturing, and advanced lens performance testing and evaluation. To this end, Sigma has developed its own A1 proprietary MTF (modulation transfer function) measuring system using 46-megapixel Foveon direct image sensors. Even the most elusive high-frequency details are within the scope of Sigma’s quality control inspections. Every Global Vision lens is A1 tested, analyzed and approved before leaving the factory, ensuring maximum performance out of the box.</p>
<p>For more information on Sigma’s industry leading testing, please visit <a href="http://blog.sigmaphoto.com/2012/a1-mtf-testing-for-new-sigma-lenses/">http://blog.sigmaphoto.com/2012/a1-mtf-testing-for-new-sigma-lenses/</a>.</p>
<p><strong>About Sigma Corporation</strong>

Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning camera lenses, DSLR cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.</p>
<p>In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last.</p>
<p>Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.</p>
<p>For information about Sigma, please visit <a href="http://www.sigmaphoto.com">www.sigmaphoto.com</a> or follow the company on Twitter, Instagram and Facebook.</p>
<p><strong>Preorder the new Sigma lenses:</strong></p>
<ul>
<li>Sigma 12-24mm f/4 Art $1599: <a href="https://www.bhphotovideo.com/c/product/1282159-REG/sigma_205955_12_24mm_f_4_dg_hsm.html/bi/2466/kbid/3296">B&H Photo</a> | Amazon | <a href="http://www.adorama.com/SG1224AEOS.html?KBID=64393">Adorama</a> | Midwest Photo</li>
<li>Sigma 85mm f/1.4 Art $1299: <a href="https://www.bhphotovideo.com/c/product/1282165-REG/sigma_321955_85mm_f_1_4_dg_hsm.html/bi/2466/kbid/3296">B&H Photo</a> | Amazon | <a href="http://www.adorama.com/SG8514ACA.html?KBID=64393">Adorama</a> | Midwest Photo</li>
<li>Sigma 500mm f/4 OS Sport $5999: <a href="https://www.bhphotovideo.com/c/product/1282156-REG/sigma_185954_500mm_f_4_dg_os.html/bi/2466/kbid/3296">B&H Photo</a> | Amazon | <a href="http://www.adorama.com/SG5004CA.html?KBID=64393">Adorama</a> | Midwest Photo</li>
</ul>
<p> </p>
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The rumors have turned out ot be true, as Fujifilm is planning to enter the medium format segment with the GFX 50S and a new “G” mount and line of lenses. The camera will be based around the 50.4mp CMOS sensor that we’ve likely seen in cameras by both Pentax and Hasselblad.</p>
<p>The system will launch with the 3 lenses, a GF 63mm F2.8 R WR, a GF32-64mm F4R LM WR and GF 120mm F4 Macro. There will be a 0.79x crop factor, which would give these lenses a 35mm equivalent of 50mm, 25-50mm & 90mm.</p>
<p>Fujifilm claims the camera and a standard prime will come in at under $10,000 USD.</p>
<p>For more images and information, <a href="https://www.dpreview.com/news/8411827820/fujfilm-announces-development-gfx-50s-medium-format-digital">head over to DPReview</a>.</p>

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<p>header image credit // DPReview</p>
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<em>Digital Single Lens Mirrorless Camera [DSLM] LUMIX GH5 Featuring ‘6K PHOTO</em></p>
<p><strong>Cologne, Germany (September 19, 2016)</strong> – Panasonic today announced that it is in development of a new Digital Single Lens Mirrorless (DSLM) Camera LUMIX GH5 that is capable of recording smooth, high-precision 4K 60p/50p and faithful 4:2:2 10-bit 4K video for the first time in the world. It also features ‘6K PHOTO’<span style="font-size: 13.3333px;"> </span>which extracts approx 18-megapixel still images from ultra-high-quality video with approx. 9 times the pixel count of Full-HD. The new LUMIX GH5 is scheduled for commercialization and introduction to the global market in early 2017.</p>
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<p>Panasonic has been committed to the development of innovative digital cameras under the theme “Create a New Photo Culture in the Digital Era.” The world’s first Digital Single Lens Mirrorless camera LUMIX DMC-G1 was introduced in 2008<sup class="green">*4</sup> and the subsequent DMC-GH1 achieved the world’s first Full HD video recording in 2009.</p>
<p>In 2014, Panasonic introduced the DMC-GH4, which realized 4K 30p/25p video recording for the first time in the industry<sup class="green">*6</sup>. At the same time, Panasonic proposed a new and unique method of photography called ‘4K PHOTO’ which allows users to capture fleeting photographic moments that even the eyes cannot catch, by using super-fast 4K resolution video frames at 30 fps that can be saved as high-quality photos. As a result, the DMC-GH4 is highly acclaimed for its exceptional hybrid performance in both photography and videography by a wide range of professional users worldwide – not only photographers but also cinematographers in the film production field, as well as emerging photo/video-hybrid creators.</p>
<p>By advancing Panasonic technologies, such as digital signal processing and heat dissipation, and packing them into the compact, lightweight body of a Digital Single Lens Mirrorless camera, the LUMIX GH5 enables 4K 60p/50p and 4:2:2 10-bit 4K video recording, which has never before been achieved <sup class="green">*1</sup>. With this unprecedented video recording performance, Panasonic aims to further capitalize on the strength that it has achieved in the film production industry.</p>
<p>In the LUMIX GH5, the conventional ‘4K PHOTO’ function is dramatically advanced to form ‘6K PHOTO’ which lets the user cut a still image out of ultra-high-quality approx.18-megapixel video with approx. 9 times the pixel count than Full-HD. Taking advantage of its high-speed, long-time burst shooting capability, spur-of-the-moment shots can be saved in beautiful photos with higher resolution that complies with larger-sized printing by substantially increasing the resolution from approx.8-megapixel (4K PHOTO) to approx.18-megapixel (6K PHOTO). Furthermore, approx.8-megapixel 4K Photo images can be captured at a super-fast 60 fps.</p>
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We’re told that Sigma will announce three new lenses today at a press event in Cologne, Germany ahead of Photokina.</p>
<ul>
<li>Sigma 85mm f/1.4 ART</li>
<li>Sigma 12-24mm f/4 ART</li>
<li>Sigma 500mm f/4 OS Sport</li>
</ul>
<p>You can view the specifications of the new lesnes below (via <a href="http://photorumors.com/2016/09/19/sigma-rumored-to-announce-three-new-lenses-today/">PR</a>)</p>

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