The main point that needs to be looked at is that 10% drop in Nikon’s DSLR rentals. What happened to those pros who are the main renters from this company? Besides, the lens situation is Nikon’s fault. It’s not some natural phenomenon. Whether people will continue to look at Nikon as lagging in focus capability, the ability to come out with brand new cameras, rather than relatively minor reworked designs, etc.
‘right now, with Nikon’s financial difficulties, they may have lost the ability to compete with the latest and greatest from both Canon and Sony. Look at all the criticism of the D6. A slightly reworked D5, often called the D5+, even buy many of those who are Nikon supporters. A disappointing last effort to replace their flagship pro DSLR. Compare that to the reception of Canon’s D1x mkIII. A totally new model with significantly improved specs everywhere.
to me, that was the first major indication that Nikon was in trouble, which had been acknowledged by Nikon itself over the last four years, or so, where in its quarterly reports, it continually emphasized that its main concern was in “maintaining profits”. As a result, people such as Nikon supporter Thom Hogan has reported on the declining state of affairs of Nikon’s QC, support, marketing, etc., so this is nothing new. Nikon’s continued declining marketshare is notable.
so the startling drop in Nikon’s rentals is nothing more than confirmation of this decline.