Canon has been the global leader in camera market share for a couple of decades now, and that has continued through 2020, and Canon’s market share actually grew over 2019 according to the latest numbers by Nikkei (paywalled).
The bad news is that the global camera market shrunk by 40% in 2020, mainly due to the COVID-19 pandemic, but 2021 should see an increase in the total number of cameras sold, but I don’t think it’ll recover from that 40% drop in one calendar year.
The two cameras that had a big part in increasing Canon’s market share are likely the EOS R5 and EOS R6 which Canon has said repeatedly have blown past sales expectations. The EOS M50 series of cameras are also still big sellers for Canon.
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