Oh dear... when are people going to recognise that it wasn't a fiasco. It was a beat up by reviewers and especially Sony owners that Canon out-engineered them at the time and Sony still can't provide 8k raw files even in a camera 50% more expensive.
Let's be very clear that thermal limits were only in 3 video modes: 8k raw, 4k120 and 4KHQ. All of which now have substantially better record times (and back-to-back times) after swift firmware updates.
Maybe and just maybe, Canon promised and delivered but still wasn't enough for complainers.
At the time (and to plagiarise an excellent historical commentary).
Somewhere in a galaxy not far from here, within 6 months of announcements…
Internet: Canon could never put 8K full frame in to a mirrorless camera. They don't have the technical capabilities to do that. The last time they innovated was when 5d mkii was born.
Canon: Our next 5 series will have 8K and demonstrate what we are capable of.
Internet: (spits coffee on screen) Yeah right. Maybe 8K timelapse mode
Canon: No, 8K video
Internet: Er no, 8K like 15 second movie burst mode then, because you know overheating would happen in such a small body. Do Canon engineers not know anything about physics? That's why refrigerators exist....
Canon: No full 8K video
Internet: Yeah right.... hahaha. It's not possible. So no AF or IBIS then. You won't be able to use the full technologies of the camera/
Canon: No. 8K Full frame, AF and IBIS enabled.
Internet: It's not possible, because you know.... overheating is a thing with technology in such a small package. If it was possible then Sony would have done it.
Canon: Hold our beer.....
Post launch
Internet: I demand a full unconditional apology from Canon. I demand immediately that they give us unlimited 8K full frame video for $4.99 and stop hiding behind this "overheating" scenario to protect their other cameras. I’ve never felt so personally insulted by a camera company as I have by Canon. To me honest behaviour is very important. I recognize that the only person that is perfect is me and people make mistakes. The important thing is to admit that and not to sell us totally unusable technology like this…
It was a fiasco. The fiasco was all of the YouTube reviewers crying they had been promised something they had not been promised and then moaning endlessly about how deceptive they wanted to portray Canon when the YouTubers were the ones being deceptive.
But Canon didn't respond in the best way and took a reputation hit in the marketplace as a result. In the marketplace, perception is reality, even when the perception is unfounded.
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