Adorama launches their rebrand with new logo and web site

Canon Rumors Guy

EOS 1D MK II
Jul 20, 2010
7,690
343
Canada
www.canonrumors.com
Our exclusive affiliate partner Adorama, a company we love working with has launched its new web site and branding. Along with the new branding is a new mission statement and a new vision statement.
Some of the changes and improvements you will see:

New Taxonomy
Creator Highlights on feature testimonials from working professionals on our most popular products.
Improved merchandising for a better navigational experience
A revamped homepage that showcases the breadth of what Adorama offers

Adorama’s New Mission Statement:
We believe everyone is a creator. Our mission is to inspire, educate and equip to make dreams a reality.
Vision Statement:
Be an integral part of every creator’s success story.
Check out the new Adorama
Continue reading...
 

msatter

EOS 80D
Oct 23, 2012
139
0
Looks nice and also a good site to feed my NoScrpt plugin. Two pages of other websites used when entering the Adorama website.
 

photo212

EOS T7i
Feb 14, 2013
65
0
Why? Someone got paid a lot of money for doing so little. Their old logo, shutter aperture, was instantly recognizable. The trend of making the name the logo is lazy, uncreative, and dull.
 

sid.safari

EOS M50
Sep 5, 2018
38
30
Taxonomy is the science of identifying, classifying, and naming living things. Could someone clarify for me how the term could apply to a camera store.
Camera stores have many products and sku's. For better shopping experience all those products have to be classified in an easy to find / navigate system. Taxonomy isn't just the classification of living things (though that is where it is popularly used). It is a scheme of classification that can be applied to any system.