The extra pop you are going to expect is basically that the 24-70/2.8 uses ground glass aspherical elements (very expensive to produce) and the 35/2 IS uses moulded glass, which is cheaper. I own the 35mm F2 IS and it is definitely very good lens. There will be always a difference in color rendition but in terms of sharpness and portability the 35 f2 IS is difficult to beat.Patak said:Thank you all for your useful and extensive comments. My slight dissappointment with the lens is not based on lack of sharpness or bokeh. it is the color and contrast and overall artistic impression of the image that does not meassure up to 24-70 Mk II. Put it this way; just came from vacation and used 3 lenses, 35 f2 IS, 24-70 II and 135 f2. The percentage of "keepers" is way higher on 24- 70 and 135 than on 35 f2. Perhaps, I am still not very familiar with this lens and used it more often in low light situations than the other two.
I don't have the 24-70 V2 but the V1 and when walking around I prefer the 35mm lens because is less conspicous, lighter and has very low distortion.
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