1) I realize that folks can't talk "off the record" without getting canned. But having worked for high tech companies (semi-conductors, test and measurement gear) sometimes engineers or scientists are sent around to explain things at a level of detail that the marketing guys can't.
2) Indeed, if things are selling well, why worry? That's to be expected. And yet Sony continues to innovate.
OK. I did some more research after posting my questions. I feel comfortable with the answers I found.
Basically, what it comes down to is this: Photo-sensor production is a highly skilled, very costly process. Some years ago Canon said just one of the machines in their fab cost upwards of 30million USD each. They needed 20 to meet production goals. And like all micro-electronics, the entire process is a nightmare to manage all the variables that _will_ get you (one way or another).
So the approach is _not_ much different than that taken by Intel or AMD or HP or IBM. Since I feel I understand the various arguments for/against new equipment purchases in chip production, I also feel I can understand why a company would be shy about sinking more money into fab gear, until, that is, the sharp pointy pencil guys "upstairs" say the cost tradeoffs are in line with projected revenue gains.
Yes, there is MUCH more to it than all this, but this is a start.
Let's say for the sake of argument that Sony wanted to get into the photo-imaging game. Let's say they were willing to make a fresh/new investment in the latest sensor fab technologies. Let's say they have deep/rich history in electronics (which they clearly do) and can manage an entire process of design, raw materials, supplier relationships, and quality control (which, to varying degrees of success, they can). Let's say they knew 8inch wafer fabs were being replaced by 12 inch fab lines, so they buy whatever was the latest and greatest. Their production capacity would be greatly increased over someone still running an 8inch wafter fab.
We know Canon was running sensor production on 8inch wafters back at the introduction of the 5D and 1Ds cameras. We also know that Canon could only get 20 FF sensors off an 8inch wafer. If any one of those parts were defective, the yields would drop through the floor. We also know that Canon could get well over 200 APS-C sensors off the same sized wafer. If a few parts failed QA, yields might not be impacted too terribly while the process engineers sort out what's gone wrong.
The question I now have is did they spend the money on 12 fabs (or larger) or are they STILL running the old, small tech?
Let's say for the sake of argument that Sony figured out a way to design a circuit that helped manage random noise (which is a real bugger, apparently) that shows up in CMOS sensors. Let's also say that Canon has yet to find the same "magic" electronics circuit answer.
I can't imagine what Sony has invested in their sensor fab. They clearly knew the costs and wanted to balance the risks. They're making it work, perhaps in part due to their ability to offer finished product (sensors) to anyone who's willing to pay their parts prices. Canon, OTOH, doesn't seem to sell their sensors to anyone else. Their sales opportunities are limited to their own production.
This back of the envelope argument makes sense to me in light of Canon's current inability to keep up with Sony.
When in a niche market that is in the state of decline, it's a very very tough "sell" to the sharp-pointy-pencil guys on the need to open the purse and fund yet more R&D and more hugely costly tools of production.
But... the more I think about it, this _is_, afterall, Canon's chosen line of work. So I'll assume for a moment that their sensor fab tech is fine. If it is, my guess is Canon is having difficulty with the process itself. Something about too few good parts or needing to iron out a few wrinkles that inevitably arise when you try to scale technologies like these.
Still, if Canon hasn't found a way to offer a commercial product with more pixels and Sony (already) has, I'll likely add more Sony gear to my pool of toys. Afterall, if they've figured out how to keep us happy in the Banner Specs Wars, why not? Right?
heptagon said:
ChristopherMarkPerez said:
A quick 2 questions:
1) Has anyone asked Canon directly why they don't offer a higher-mpixel camera? Asking someone other than a marketing guy, that is.
2) Has anyone from Canon provided a clear, reasonable reply to why their current product offering is as good, if not better than Nikon/Sony at 36mpixel (rumored to soon go to 46mpixel)?
A link to something (Presentation? Whitepaper? Engineering paper?) would be great. I'd like to take the time to understand (as best I can) why Canon is "stuck" in it's current position.
1) Only public relation persons are allowed to speak to the public. If an engineer answers he'll lose his job and possibly get a big lawsuit.
2) It still sells well enough, so it must be good enough. Looking at the sensor alone, Canon is way behind in some important areas. In my opinion they should adapt a Sony sensor for a high density studio/landscaping body. This would make many people happy.