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Woody said:Mt Spokane Photography said:Nikon suffered from that until some younger blood finally got to the top. The trouble is, they also need to make a profit. Innovative ideas do not keep a company in business if they don't turn a profit.
Nikon is building a giant plant in Laos to open this fall, apparently hoping to ultimately get their costs down. They also (I think) understand that the warmer weather means more floods and they need to have plan(t) B. I hope it works out for them, lower prices are certainly welcome, and Canon is in the drivers seat right now as far as cost of production is concerned. They drop prices and still make a nice profit.
Great analysis. One reason Nikon has problems with profits is they tried too hard to displace Canon as market leader. But Nikon must also improve their quality control. Obviously, their standard has taken quite a hit recently with the D800 left side misfocus and D600 sensor debris problems...
I think Nikon has far worse issues than a few tech bugs. Their last generation of DSLR's all robbed each other's sales and divided their own markets...a sure sign of a panic with their pro cameras. The D700 totally divided the D3 sales. Who would buy a D3 after a D700 was launched? Practically the same specs for half the size and cost...lol. Nikon was so desperate to grab market share they lost their long term perspective. When the next batch of cameras came out, the D4 wasn't properly shaken down and has had loads of tech issues. The D800 isn't the same genre/spec division of the D700 which has really peaved off a lot of Nikon shooters. Many Pro photographers (whom Nikon were courting) ditch Canon, sold a lot of kit and re-invested in Nikon glass...only to find that the next round Nikon wanted them to buy D4's at a huge price increase over the D800. Most of those pros looked at the D800 and considered it to have inappropriate specs. The very reason for them to consider Nikon (low mp, hish iso and the best AF in the business) were no longer valid and many have quietly gone back to Canon. While the D800 is a very innovative camera, it's not right for the buying market it's in. Nikon needed a true D700 replacement and hasn't delivered. The 5DIII is easily the most versatile DSLR ever made and the new ex 600 rt flash is simply the best flash gun ever made. Nikon have seriously upset their user base and handed the game back to Canon. If I was a Canon to Nikon switcher...I certainly wouldn't trust Nikon again.
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