Canon’s global mirrorless market share sits at 41%, with Sony as their “biggest competitor”

[P-visie]

I suspect a lot of that is driven by Instax -- the margins on film is probably wild. Helps that consumers are paying per photo -- Canikony will kill to have that kind of pricing model. Imagine if cameras only took write-once media, and you have to buy the media from the OEM.

You are correct, 63% (297,6 out of 469,7) of Fuji’s revenue in FY2023 is from Instax. The Instax percentage of the margin is likely to be much higher.

 

[HMC11]

Again most people here keep thinking about who's #1 or #2 in terms of market share. Companies are here to make a profit not have bragging rights on a forum. Fujifilm ALREADY makes MORE money than Canon when it comes to cameras.

Canon's fiancials show $544.6B in sales with an operating profit % in the division of 16.9% which puts operating profit at $92B
View attachment 218481

Fujifilm's financials show $469.7B in sales with an operating profit % of 21.7% for an operating profit of $101.9B.
View attachment 218482

So Fujifilm made MORE money than the market leader Canon. Now to be fair, Fujifilm is killing it with those INSTAX cameras and all the insanely overpriced film that goes along with it. But people here have no issues with Canon leaning on their cheap cameras for market share.


And this is where I think the people here miss it. The constant attention is on market share. Fujifilm actually DROPPED in the mirrorless market share from 9% to 8%. However this is because their best selling camera X100VI has a fixed lens and doesn't count as an ILC and they are focuses on high margin cameras.

All the players seem to realize that there aren't going to be a ton of traditional camera sales in the future. So most of them are focused on carving out a niche of high margin cameras so that they can still be profitable when that time comes. Fujifilm and Sony made MORE revenue than Canon selling LESS cameras.

The cameras that are boosing their revenue are the X100IV and the X-20S both of which are apsc.

If I use your revenue figures (544.6b & 469.7b), the 2023 market share figures (I hope I got the right data, but it shouldn't be too far off) for canon (46.5%) & fuji (5.8%), plus the total number of camera units sold (7.8m), then it works out to an average cost per unit of US$981 and US$6,785 for canon and fuji respectively. The Fuji number sounds perplexing. It is as if every camera they sell is either a GFX100II or GFX100S.

As for using market share as a proxy to gauge 'dominance', it is not a bad indicator, as it would broadly correspond to the proportion of digital camera-owning people for the specific brand. Apart from translating into having a greater 'mindshare', it is also that the more people owning/starting with a specific brand, the likelihood (no data to support this claim) of them persisting with the same brand is higher. This is a decent way for the brand to 'dominate'.

 

[dougsv]

Again most people here keep thinking about who's #1 or #2 in terms of market share. Companies are here to make a profit not have bragging rights on a forum. Fujifilm ALREADY makes MORE money than Canon when it comes to cameras.

Canon's fiancials show $544.6B in sales with an operating profit % in the division of 16.9% which puts operating profit at $92B
View attachment 218481

Fujifilm's financials show $469.7B in sales with an operating profit % of 21.7% for an operating profit of $101.9B.
View attachment 218482

So Fujifilm made MORE money than the market leader Canon. Now to be fair, Fujifilm is killing it with those INSTAX cameras and all the insanely overpriced film that goes along with it. But people here have no issues with Canon leaning on their cheap cameras for market share.


And this is where I think the people here miss it. The constant attention is on market share. Fujifilm actually DROPPED in the mirrorless market share from 9% to 8%. However this is because their best selling camera X100VI has a fixed lens and doesn't count as an ILC and they are focuses on high margin cameras.

All the players seem to realize that there aren't going to be a ton of traditional camera sales in the future. So most of them are focused on carving out a niche of high margin cameras so that they can still be profitable when that time comes. Fujifilm and Sony made MORE revenue than Canon selling LESS cameras.

The cameras that are boosing their revenue are the X100IV and the X-20S both of which are apsc.

Brother, why did you try to calculate Canon's operating profit? They have it written right there in your picture. It was not 92B, it was 145.6B (the 16.9% is about the entire division, not only cameras).

And you are comparing profit from the entire imaging division of both companies, while comparing market share of only the ILCs. All that this is showing is how Instax (a market where Fuji dominates) is profitable for them, this says nothing about their ILCs division as they do not reveal the profit of their "Professional imaging" business line in that slide. FYI their "Consumer imaging" business line is Instax alone, everything else (including the x100 series) goes into "Professional imaging".

For the sake of everyone's mental health, please stop trying to analyse data you don't understand.

 

[Anon]

If I use your revenue figures (544.6b & 469.7b), the 2023 market share figures (I hope I got the right data, but it shouldn't be too far off) for canon (46.5%) & fuji (5.8%), plus the total number of camera units sold (7.8m), then it works out to an average cost per unit of US$981 and US$6,785 for canon and fuji respectively. The Fuji number sounds perplexing. It is as if every camera they sell is either a GFX100II or GFX100S.

For sure a lot of the money comes from instax. Where I live it costs roughly 1 EUR / picture. Imagine if it could do modern ILC level of FPS

 

[scyrene]

Which company is going to adapt to the future landscape put out the best tech in that environemnt is more interesting to me.

Impossible to know but as others have noted on the forum from time to time, Sony has a history of dumping lines when things get challenging.

I'm more interested in a flagship where they throw all the latest tech into one camera even if it cost more.

That might suit a customer, but do you really think it would be a good business move? I'm doubtful.

Fujifilm isn't even one of the big three but is definitely killing it. This is the innovation I'm looking for.

With respect, if your measure of success is "features I think are cool" then you must understand that's an irrelevant metric to anyone else.

 

[EOS 4 Life]

Fujifilms revenue is lower than Canon but their profit is higher.

Fujifilm is making money hands over fist on Instax cameras.
Canon's instant cameras never quite caught on.
Fuji has a low volume, high demand strategy when it comes to digital cameras.
Canon cares about market share a lot.
Fuji does not care at all.
No question Canon wishes they had something like Instax.
Everyone does.

 

[EOS 4 Life]

For sure a lot of the money comes from instax. Where I live it costs roughly 1 EUR / picture. Imagine if it could do modern ILC level of FPS

That is true.
Instax revenue comes mostly from film.
Canon has a similar model with their printer division.

 

[miraculum magnum]

Now there are coming up first postings supporting my position. Canon is working on aCanon R1 s like in old days. The higher resolution camera Canon has had to deliver now will come, maybe in 2025. The non communication is another sign of bad marketing . Hopeful Canon will deliver and we will see results of the quad pixel research.

 

[neuroanatomist]

Now there are coming up first postings supporting my position.

Lol. A few people on the Internet saying something similar to what you are saying is irrelevant. By at least one estimate, 10% of the US population thinks the earth is flat. There are a lot of morons out there in the world, and almost all of them have Internet access.

 

[CJaurelius]

Current state of the mirrorless market in Japan

https://photorumors.com/2024/07/29/bcn-report-june-2024-sony-takes-the-1-spot-from-canon-in-japan/



Interestingly it seems that Nikon is picking up the most ground with their market share being around 10% in 2022. The Z8 seems to be the main catalyst for their market share increase up until June 2024. This is the same month that the Z6III was announced so I'm guessing their market share will rise a bit more considering it's a more affordable camera and will likely sell more than the Z8. I can't imagine Sony or Canon will release their competitors (R6Miii/A7V) to this camera in 2024.