Canon published its annual business outlook this morning. Statements attributed directly to Canon CEO Fujio Mitarai indicate the firm expects to keep releasing lenses at the same pace (8 per year, according to Canon) for the next four years.
Mitarai’s comments in the notes of the presentation show a goal of becoming the number one mirrorless camera producer in the world. He stated that the camera market is bottoming out from a sales perspective, although from a unit perspective there may continue to be a decline due to continued attrition at the low end of the market.
Increase profits are expected from squeezing more efficiencies in production and “design efficiencies,” perhaps like those seen with the re-use of super telephoto lens designs between models.
New sales generators are expected in the “PowerShot” markets...
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