Interesting, is that canon now holds nearly a 50% of the overall marketshare.
Canon's fiscal year ends on the calendar year, so this is relatively easy to do from CIPA numbers and canon's reports.
Canon for the first two quarters has shipped/sold 2.52 million ILC's.
http://www.canon.com/ir/conference/pdf/conf2016q1e-sum.pdf
http://www.canon.com/ir/conference/pdf/conf2016q2e-sum.pdf
The interchangeable lens camera market has been on a trend of gradual recovery in developed countries. In the United States and Western Europe, the market remained firm. In Asia, however, the trend of year-on-year market contraction continued. Within this market, our unit sales were 1.02 million, the same level as last year, as we expanded mirrorless camera unit sales, mainly in Asia.
Within this market, our new DSLRs, such as one for advanced amateurs that offers improvement in tracking fast moving subjects, and an entry-level model that is network-enabled, have contributed to our sales. For mirrorless cameras, we have expanded unit sales, particularly in Asia, running advertising campaigns targeting young people and females. As a result, we sold 1.5 million interchangeable lens cameras in the second quarter, representing sales that were in line with last year, which was also the case in the previous quarter.
The total market is 5.14M ILC's shipped over the first 2 quarters of the year;
Meaning right now canon is rolling with a 49% ILC marketshare.
I guess there is some benefits for having your own sensor fab - as my assumption that's partly to do with the uptick.
but nearly 50% *including* mirrorless in the mix is remarkable.
now Canon says they are down -1% from last year. so we can project what their last year Marketshare share was at this point as well.
Last year - 2.49M ILC's. total market: 6.14M
40.5%
Certainly a nice jump.
ALSO.. to see the affect of Sony..
1st quarter of 2016: Canon 39% marketshare.
2nd quarter of 2016: 59% marketshare.
wow.. poor companies that use sony.
Canon's fiscal year ends on the calendar year, so this is relatively easy to do from CIPA numbers and canon's reports.
Canon for the first two quarters has shipped/sold 2.52 million ILC's.
http://www.canon.com/ir/conference/pdf/conf2016q1e-sum.pdf
http://www.canon.com/ir/conference/pdf/conf2016q2e-sum.pdf
The interchangeable lens camera market has been on a trend of gradual recovery in developed countries. In the United States and Western Europe, the market remained firm. In Asia, however, the trend of year-on-year market contraction continued. Within this market, our unit sales were 1.02 million, the same level as last year, as we expanded mirrorless camera unit sales, mainly in Asia.
Within this market, our new DSLRs, such as one for advanced amateurs that offers improvement in tracking fast moving subjects, and an entry-level model that is network-enabled, have contributed to our sales. For mirrorless cameras, we have expanded unit sales, particularly in Asia, running advertising campaigns targeting young people and females. As a result, we sold 1.5 million interchangeable lens cameras in the second quarter, representing sales that were in line with last year, which was also the case in the previous quarter.
The total market is 5.14M ILC's shipped over the first 2 quarters of the year;
Meaning right now canon is rolling with a 49% ILC marketshare.
I guess there is some benefits for having your own sensor fab - as my assumption that's partly to do with the uptick.
but nearly 50% *including* mirrorless in the mix is remarkable.
now Canon says they are down -1% from last year. so we can project what their last year Marketshare share was at this point as well.
Last year - 2.49M ILC's. total market: 6.14M
40.5%
Certainly a nice jump.
ALSO.. to see the affect of Sony..
1st quarter of 2016: Canon 39% marketshare.
2nd quarter of 2016: 59% marketshare.
wow.. poor companies that use sony.