brad-man said:
It would be absurd for Canon to not release a 50mm lens with IS. That is the direction the wind is blowing. So, assuming they will produce an EF 50mm f/x IS, the question becomes will they replace the 50 f/1.4 as this rumor suggests? Many (most?) will value IS over speed, but many would rather have an f/1.4 lens.
EF 50mm f/x IS at around $875 release price
EF 50mm f/1.4 update at around $525 release price
Would there be a good enough market to support both of these lenses? Personally, I'd take the IS (after the price has settled down), but I also dig a 1.4 lens...
Great question and good estimates.
Throwing the rumor out and simply juggling IS and the max aperture (assuming it's a new optical design with USM, not a clone of the prior optical formula), if the 50mm f/nooneknows IS USM actually turns out to be...
...IS + f/1.4 --> You're honestly in the $1,000 territory. Consider: that lens will be 90% as sharp as the Art for half the size and weight with reliable first party autofocus and image stabilization. That's a
killer value proposition.
...IS + f/1.8 --> Provided it's clearly optical superior and has all the 24/28/35 lens features we want (i.e it's
not the recent nifty fifty with USM and IS and everything else is the same), I'd say you're in the $600-800 range. It's worth $500 but Canon will charge us more.
...No IS + f/1.4 --> Same proviso as before, and though aperture is sexier than IS to most people, $600-800 stills seems about right.
...No IS + f/1.8 --> you could argue 'why make this lens', but for the features I mentioned before, perhaps $300-400. I just don't see them making this lens, though.
But the key key key variables that drive this are (a) is it a new optical design and (b) how sharp it is. The numbers above presume 'Yes!' and 'Very - as sharp as the 35 f/2 IS USM'. If those two aren't so, the price may not be that high.
- A