unfocused
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jeffa4444 said:Would not be so quick to write medium format off. In motion picture S35 will be replaced by Vistavision and Arri have produced a 65mm camera that uses Hasselblad / Fujinon lenses the rational being the difference in apparent depth of field and the less video look.unfocused said:As someone who has had 5DIII images printed on billboards and the sides of buses, I have to wonder how viable medium format is in the long term. I am sure there are some uses, but it seems like they are getting fewer and fewer as the quality gap narrows.
In addition, we are living in an internet world these days, where fewer and fewer photos ever make it into print, so the demand for medium format is going to shrink even more.
I can certainly see why Canon is not interested in a tiny niche market that is likely to get even tinier.
I dont buy Canon 8K S35 its a mistake for cinema maybe TV but who wants to sit six inches from the screen it shows Canon dont understand the market.
Whats important to consumers is price and over time even large sensors will fall in price as the technology matures and the manufacturers need a new angle.
I'd be willing to take that bet. Pick a date when you think medium format will increase its market share by 50% and I'll bet against it happening.
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