I'm really enjoying this conversation. I was worried what people would find to argue over now that Canon has caught up on dynamic range.
Some random thoughts:
Advice to all forum participants. When you say you have XX years of experience in an industry, you really need to quantify that with some details. If I read that someone says that have 20 years in the lens design industry, but they don't say what they actually did, I just assume they mean they worked the counter at Lens Crafters.
One thing that hasn't been brought up, is the possibility of fudging the f-stop and focal length. The difference between f6.3 and f5.6 is less than a half stop. Perhaps a true 600mm f5.6 lens would be prohibitively expensive, but where is the line? Since f6.3 is practical, maybe an f6 570 mm sold as f5.6 600 mm?
People could save themselves a lot of time if they just re-read the thread from a few months back. I'm not seeing any new information here.
I'm still wrestling with this:
RickWagoner said:
It don't cost that much to make a lens esp if you're making 50,000. Depending on where you are making it and where you are sourcing your parts from esp. Most of the cost is upfront in dyes for the barrels, switches, hoods, and other custom built parts.
Doesn't sound cheap to me. And, by the way it's "dies" not "dyes" (Unless you are talking about soaking the lenses to get that pretty white color)
RickWagoner said:
Motors and electronics are cheap as hell and the cost of R&D is not much but a few people who know what they're doing. Auto focus and IS has already been worked on long before this lens i would assume so that don't cost anything besides those few people to Dial it in for the lens.
I wish I had a dollar for every time someone said that a particular enhancement "don't (sic) cost anything"
RickWagoner said:
How much your glass cost depends on who makes it and does that company do the polishing or do you do the polishing. Polishing yourself does not cost that much. Where is it put together can add a bit, esp with local regulations and taxes.
I am reminded of Everertt Dirkson's quote: "A billion here and a billion there and pretty soon you have real money."
RickWagoner said:
Not much Marketing is needed as most of it today is in the form of youtube videos with the gear coming from a dealer themselves.
Gee I guess all those ads in magazines and television that Canon, Nikon and Sony buy are just a waste of money (or maybe they are free?)
RickWagoner said:
Repairs are cheaper than you want to think, remember all you're doing is paying a few people to repair and you're still getting the parts cheap as hell.
I've seen the pictures of Canon's repair facilities. I didn't notice a lot of eight-year-old kids and undocumented immigrants doing the work. I guess the people I did see must all be paid minimum wage?
RickWagoner said:
I doubt you will be selling 50,000 600mm lenses though...if it is a amazing seller you may sell 5,000 of them.
I have no reason to doubt this number, but I have to wonder, if it only takes 5,000 lenses to make an amazing seller worldwide, then I don't quite understand why people feel that Canon HAS to react to the bargain lenses being offered.
Now, in fairness to Rick, I do believe that we will see a 7DII replacement sooner rather than later. The old 7D was not updated in part because there was nothing to compete with it. With Nikon back in that market I think pride and competitive pressures will prompt Canon to shorten the replacement cycle.
The cool thing about this rumor thread is that people are so sure they are right and everyone else is wrong.
We will have an opportunity a year from now to look back and see who knew what they were talking about and who didn't. (As for me, I've never made any claim to know what I'm talking about.)