Canon Will Continue to Expand the RF Lens Lineup at 6 to 8 Lenses a Year
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I don't think a new 28mm is a priority for the simple reason that it is the default cellphone focal lenght, so manufacturers are focusing about things that feel "different".
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Which smartphones? For several years the main camera on iPhones has been 26mm(equivalent) for the non-Pro and 24mm for the Pro models.
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Maybe Canon just set the license fee so high that it makes no sense for Sigma to release full frame RF lenses. So they can say the technically allow it.
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If Canon is open to third parties making lenses for the full frame sensors, but nobody is... then likely the contract by which such an engagement may take place has been made deliberately burdensome. This is a common business practice from plumbers through to large companies.
Just as a client interviews my company prior to engagement, we equally interview the prospective client. Success allows for choosiness.
And just because a FF lens can be made available doesn't mean that all FF lenses can be made available. Restrictions in the licensing could be stuff like:
But... if the door is in fact open, then it can be pushed little by little to open further. Probably, as I've mentioned before, the crop lenses are a Canon test to see how things go with Sigma and its impact on the Canon / RF brands.
Just as a client interviews my company prior to engagement, we equally interview the prospective client. Success allows for choosiness.
And just because a FF lens can be made available doesn't mean that all FF lenses can be made available. Restrictions in the licensing could be stuff like:
- Nothing faster than f/4
- No constant aperture zooms
- Only focal lens between 40mm and 49mm
- etc.
But... if the door is in fact open, then it can be pushed little by little to open further. Probably, as I've mentioned before, the crop lenses are a Canon test to see how things go with Sigma and its impact on the Canon / RF brands.
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Which kind of confirms what I am saying, 28mm has been the default thanks to smartphones. And now manufacturers want to differentiate. Or do you have another idea for why it might be that there are almost zero 28mm produced?
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He pretty much wrote the opposite.
Iphones dropped 28mm as their main focal length back in 2019, almost seven years ago.
Samsung Galaxy S series dropped 28mm in 2016, even before the RF system existed.
ASUS Zenfone, back when they were a thing, never had 28mm as their main lens.
It’s been a long time since “smartphones used 28mm on their main cameras”, and Canon never invested seriously in this focal length, as there has never been a 28mm L lens in their history. Nikon did invest seriously, Leica does, Sony doesn’t, Canon doesn’t.
As much as I like 28mm, I have to recognise it is not the most common focal length.
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I’m surprised Canon hasn’t yet produced an RF TS-E. I know it’s niche but it’s something Canon have specialised in. There are so many RF lens but these are absent. I’d love a replacement for the 17mm TS-E. Laowa have one. Ideally I’d like a 15mm one. Autofocus wouldn’t be necessary for me.
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It sounds better in press and interviews when journalists ask about it. So instead of saying "we not allow it", they can just say they negotiating or something.
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Canon has recently thrown everything into the 14/1.4 to the extent that it is an expensive but wonderful lens. I fear that they may do the same with the TS-E lenses.
Laowe have 2 lenses for tilt/shift or shift only to differentiate from a 25% price difference. This makes sense to me as I would only use shift if I was to get one and AF wouldn't be a critical issue. To line up the vertical elements would be manual/tripod. Not sure how AF could also shift automatically for composition.
I can't imagine Canon having 4 options for one focal length: shift/tilt-shift, AF or manual so Canon is likely to add everything in and then be a marvellous technological creation but with a $$$$$ price ("The Homer"?).... especially for a 14mm TS-R
Not even sure what the nomenclature would be for a shift only lens "S-R"?
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Canon Russia publicly stated that there was more chance of a new model than not.
That logically tells us they were considering to NOT make another one.
Even when they cancelled DSLRs, we know that a 5D V was under development and later cancelled.
With Powershots, the G7X and SX only went back into production because market demand was so strong.
You are free to infer whatever you want from the information available.
I am free to consider other possibilities.
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Canon's comment is egregious reputation management, Canon trying to blame Sigma and Tamron and deflect resentment from themselves.
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That is a reasonable conclusion, but another one is that Canon set the price too high just to make enough money for themselves to sense when we buy a third-party lens instead of a Canon lens.
A price that makes sense for Canon does not necessarily make sense for a third party.
They all are businesses.
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I think the market for TS-E lenses is rather small and the EF TS-E lenses work "well enough" for those people who already own them.
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Financial issues would be de facto blocking, but it is not the same as Canon not allowing third-party FF lenses under any circumstances.
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In the EF mount, Canon made three 28mm lenses over a 30 year period. None of them were L. So far, in the 8 years of the RF mount, Canon has made one non-L 28mm lens. Seems about right.
There were four each of EF 24mm and 35mm, two of each as L, and so far for RF there are two of each focal length, one each as L.
So for wide primes, RF so far aligns with EF, and the EF mount long predated camera phones.
The most likely reason is that Canon knows what focal lengths their customers will buy. 28mm has never been a big priority for them.
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Lol, yeah Canon has a team of PR flaks working around the clock to deflect, defer and diffuse the massive public outcry over this huge issue. The burning resentment raging through the camera market is killing Canon’s camera sales, leaving them in the embarrassing position of being #1 in ILC sales for the 23rd year in a row.
If Canon doesn’t stem this massive tide of customer angst, what will happen to their market leadership?
Nothing, of course. The minuscule number of people who gripe about this non-issue on the internet might switch brands. But probably most of them will just keep whining and do nothing.
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