Canon deserves to go out of business if their only strategy is to sell their brand name and take options away from customers. I know I'll be getting rid of all my Canon gear soon in favor of Sony.
Users like you are better served by Sony.
Smartphones destroyed the market of consumer point & shots and consumer ILCs that is customarily paired with economical 3rd party lenses.
All camera brands are going up market to professionals and enthusiasts with large discretionary spend. Better margins per unit bought. This is a key reason why FujiFILM created a new MILC system with a 0.79x crop Medium Format Sensor with bodies & lenses that are priced, physical dimensions & weight of Canon FF dSLR & EF L lenses.
Total ILC bodies shipped worldwide in key years
- 2003: 845,328 -- 1st year it was recorded separately from p&s
- 2012: 20,157,053 -- all time high
- 2021: 5,348,271 -- last year
- 2022: 5,290,000 -- forecast for this year
Count how many FF vs APS-C body SKUs each brand are in-stock with a USA warranty on
https://www.bhphotovideo.com/
For every 4 APS-C body there are 9 FF
If the market for professional photographers dropped from 20+ million jobs to 5+ million jobs would you want to hear customers say they'll switch photographer services in a shrinking market?
That's what many photogs do not understand because they started photography in the growth years of ILC that benefited during the declining years of ILC.
Odds are with Canon's business model will maintain its profitability it being 1 of 3 brands to occupy more than 90% of the digital still camera market into the 2030s.
My key concerns for Canon are these
- CPS continues to operate at the service level I've enjoyed in the past 2 decades within 30 mins drive from me
- Canon keeps releasing new bodies & lenses relevant to my interests
The professional photog friends of mine publicly complained to the local Sony Japanese boss about the CPS equivalent of Sony in my country is terrible. I attribute this to Sony's ability to fund their CPS equivalent to the service level accustomed by professional photogs.
Sony may have FF sensors that is ~6 years advanced of any that Canon has now but that technical advantage gets snuffed when you cannot do personal projects or even revenue generating work due to slow turn around times.
I hope when you have a job scheduled that week your Sony gear will not require any servicing or that will be one costly booking.