jrista said:
I think the idea that only people who visit forums like this care about DR and need more DR is a fallacy. I think the people who visit these types of forums and complain about it are only a representative sample of such, and the actual numbers are far greater. Dynamic range is not just some obscure concept that only tech heads know about...its a meaningful aspect of IQ that many people who are serious about their photography, including professionals, need. Assuming Nikon can improve their supply, I think they will gain quite a few customers from Canon over such a relatively small issue, and I think the dent could be pretty large. I think many people will also simply hold off on upgrading, and wait. The longer Canon lets the problem go on, the greater the likelyhood that they will lose customers, either simply by people not upgrading, or losing them to other brands (and not necessarily just Nikon...Sony of course will have high DR counterparts, Pentax also uses Sony sensors, etc.) The competition, at large, now that were into the second generation of the era of Exmor, will only continue to accelerate their lead beyond Canon. Canon is falling behind on more fronts than just DR and overall IQ as well, there are quite a few areas of very heated competition, such as mirrorless, which Canon is simply not addressing.
No, the issues are not nearly as large as people make it out to be, and in reality are not really that big of a deal, but that is the issue with perception...and bad perceptions can kill. If Canon doesn't have something truly competitive in another generation, its not just going to be a few nuts in a few forums blabbing about the D800's amazing DR. It'll be Canonites all over complaining about the general superiority of Nikon, Sony, Pentax, and potentially other brands on not just the DR front, but just about every front.
I don't completely agree.. and I don't completely disagree either. There's sectors of the market that care, and sectors that don't. And some inbetween. I think the people who care most are the gearheads on here and dpreview etc... I think a lot of working pros just don't care - not one bit. There's people inbetween too I'm sure.
If Canon continue to fall behind, what will happen is the question? I'm sure Canon themselves are asking this question. However, I personally think you believe it's something a lot of people notice or care about. I disagree. I've heard very VERY few of my photographer friends (and I have a lot) talk about poor quality shadows.
I agree and understand that bad press is bad press. I also agree that slowly bad press will make it's way around the industry. The thing I disagree with fundamentally is that Canon have do something NOW. I think they could do another 1-2 generations of cameras and it wouldn't matter that much to them.
You have to remember why a lot of people stay with a system:
* It's comfortable
* It's costly to move
* It takes time to move so I lose money
* They like certain things about a system (my 50mm 1.2 for example)
* What I have is good enough
It takes A LOT to make someone move system IMO unless they're not particularly invested. I toyed with it due to the issues with the viewfinder on the 5d3 in bright light.
It gave me sweats just thinking about it and it's not something I would want to do.
Anyway - we could chat about this all day