Fujifilm is now 40% of the non-full frame camera market

[Canon Rumors]

We here at Canon Rumors are no stranger to being critical (perhaps overly) of Canon's APS-C camera and lens offerings. Outside of the EOS R10, which we feel is the best of the lineup when it comes from a value proposition, we don't think Canon has fully committed to the crop sensor segment. That aside,

See full article...

 

[CJaurelius]

Fuji has been doing well. If you drop them in with the big 3 in 2023 they are about 10% market share by revenue. In the first half of 2024 they increased that share to 12%. Their 2024 first half revenue jumped up 30%, the most of any company in that group.

Moving into the sub $1000 market should definitely help them going forward.

 

[Maximilian]

Ya! I like it, when a company follows its way straight.
And I am happy that Fujifilm is having success with that.
I know some of their gear from a friend and I understand why people buy it.
And even I tell people wanting to have something smaller than FF to have a look at Fuji, OM and Pana.
There's a reason - compared to Canon APS-C.
There is one plus for Canon: The RF 50 STM is a quite cheapo portrait lens for APS-C.

 

[Del Paso]

Ya! I like it, when a company follows ist way straight.
And I am happy that Fujifilm is having success with that.
I know some of their gear from a friend and I understand why people buy it.
And even I tell people wanting to have something smaller than FF to have a look at Fuji, OM and Pana.
There's a reason - compared to Canon APS-C.
There is one plus for Canon: The RF 50 STM is a quite cheapo portrait lens for APS-C.

They indeed deserve their success, same story with the MF line. A good product, and a logical and well implemented strategy.
And I too was surprised how sharp the 50mm STM is from f/4. Tack sharp corners at f/5,6. Very good value, maybe even more for an APS/C camera?