I'm intrigued by this for video reasons. The ML raw hack is great for getting good image quality, but it is not really all practical for most uses for me. The main limitation for me in making it practical is hardware, in that I can only record 10 minutes on a 64 GB CF card.
Add hardware that has the ability to mount an SSD drive? All of the sudden, this camera is as (or more) functional than, say, a Blackmagic Cinema Camera. Add a good codec that will record a 10-bit ProResHQ file (even to a CF card)? That would be very nice, too - perhaps even better than raw. More dynamic range would be fine in video, but if you are just going to record it in an 8-bit, compressed as %$#! codec, then what's point?
Finally, it will depend on who the company is. Is it ML? Those guys are great with software, but what about hardware?