Sure there is. Firstly you have dedicated videographers who don’t have the budget for cine cameras and other high end industry equipment. They likely want to have smaller, more affordable video cameras (owning more than one for multi cam and or as a backup) for their small video business. Secondly there are those professionals using cine cameras that may want to own a camera like this to use as a b-cam that could easily fit on a rig or a drone. It’s sometimes about using whatever will get the job done and having smaller cameras can be vital if recording in smaller spaces.Is there even much of a market in "pocket" cinema cameras to go after? Even Blackmagic started making the much larger, much more capable Ursa, rather than relying just their first little camera. While Sony has lead the way and helped create the market for mirrorless, this seems like a step backward into the past, with a cinema form factor that was never all that popular.