Canon has been producing that form factor for a very long time such as the XC10 and XC15. Google search them, and you'll see the similarities and the dslr style shutter button. Its in ther camcorder tier. Of course most of the lower tiered camcorders are not selling and will eventually be phased out. Not many consumers purchase a dedicated camcorder per se. Sports being one of the exception. A few coaches use their smartphones. But most don want to use their personal smartphone all the time for recording athletes. Its a lot of work removing unless one dumps immediately to a cloud folder. It still ties up ur phone for a bit.While I have absolutely no experience operating a dedicated video camera, I find it interesting that this device has both a record button and a traditional shutter button. I wonder if this is targeted to do some more hybrid work, but instead of adding video capability to a photo camera it's adding photo capability to a video camera?