Wesley said:
Mikehit said:
Wesley said:
Olympus/Sony and Pentax. Two separate entities using IBIS so bringing up patent portfolio was a moot point. I'm sure a company like Canon can developed their own IBIS.
Pentax must be idiotic for putting IBIS in their DSLR.
Even third-party have lens stabilization, big whoop.
Canon have long acknowledged the usefulness of IBIS but they believe that for long lenses in-lens stabilisation is superior. And once you make that decision, then it makes sense to keep it in the lens for all other lenses.
Simple, really.
On/off for IBIS, like there is for IS.
Now that's simple.
No simple, but let that slide and look at the implications.
Canon's reputation has been built on long lenses for action and wildlife. It is the high-profile part of their business and they believe they are giving those photographers the very best by having in-lens stabilisation. So if they are not gong to change their current in-lens stabilisation (ILS) for shorter lenses then the only reason for putting IBIS in is to help people use 3rd party lenses. Is that a good marketing decision? Sony doing it has not exactly set the camera world alight so the marketing data suggests little to no benefit for them.
If they install IBIS and start to make lenses without ILS because the lens is smaller, those lenses then have a major drawback in that they will only sell to people with a body that has IBIS. In marketing terms, this makes them effectively non-compatible with the entire back-catalog of Canon bodies.
The third option is to build two production lines - one for ILS lenses and one for non-ILS lenses. Given that non-ILS lenses will only sell to bodies with IBIS initial sales will be low and overheads high. If you doubt that, look at the price comparison between the big MFT lenses and L lenses, or the price of Sony lenses compared to CaNikon.
So tell me, where is the 'simple' solution?