ethanz said:
I don't think too much should be made of this their blunder though...
Just making fun of a classic marketing blunder, that's all. I doubt anyone will lose their job over this -- it's much more PR embarrassing than it is a threat to business.
But the odd coincidence that only dudes could make it is pretty weak. That works for candids at a workship, not for a deliberately assembled/reviewed/approved list of professional pushing your product. That means that many levels of Nikon's organization laid an egg by either missing / not saying anything and then approving all of it.
Photographer at event: "Really? All dudes? Hmmm. Whatever."
Editor going through all the headshots: "Huh. All dudes. That's weird."
Marketing person assembling the adverts/collaterals/web materials: "How 'bout that? It's all dudes!"
Marketing management signing off on said collaterals: "Nice work -- where do I sign?"
This isn't about 'it should be 50-50', equal representation, etc. nearly so much as what is (presumably) the men* performing the chain of work above didn't think 32-0 was odd at all.
*10.6% women at Nikon corporate, apparently.
- A