Tony Northtrup, on the day Nikon announced its 'extraordinary loss', riffed on the state of that business:
https://www.youtube.com/watch?v=1uyJVCHDlzU
Eye-rolling banter for the most part, yes, but it was an amusing listen in the background (think of it like a podcast you could have a look at when he said something interesting).
0-16 minutes = How did Nikon get here financially, why is Nikon not really in that much trouble, comments about restructuring, good/bad product development cancellation decisions, etc.
16-35 minutes = ideas for how Nikon could rally with future products:
"Nikon, if you do these things people will be so excited about the cameras. I know you might not make a lot of money right away by giving out free updates but you will build up a community of enthusiasts."
- A
https://www.youtube.com/watch?v=1uyJVCHDlzU
Eye-rolling banter for the most part, yes, but it was an amusing listen in the background (think of it like a podcast you could have a look at when he said something interesting).
0-16 minutes = How did Nikon get here financially, why is Nikon not really in that much trouble, comments about restructuring, good/bad product development cancellation decisions, etc.
16-35 minutes = ideas for how Nikon could rally with future products:
- VR is lame, IBIS is the way to go (VR makes lenses softer, apparently)
- He wants EVFs, even in SLRs -- he argues it will eliminate chimping 'because a histogram is in the viewfinder'. :
- Improve video AF
- "Be cooler" -- he wants a retro styled rig, not a 'dorky tourist camera from the 80s'
- Pro-quality APS-C lenses to let the D500 be a do-everything camera: shots with FX lenses on DX bodies are softer than on FF bodies
- Throw out their long-standing SLR interface. He wants cell phone-like interfaces on their cameras -- I largely disagree with this, but he has a fair point that you can't search for an obscure setting anywhere on an SLR like you can search for content (cross-application) on a phone.
- Truly silent (electronic / MLU) shutters
- Free updates that are better than vanilla firmware tweaks -- these would be interface upgrades and expansions to functionality to fire up current owners.
- He's surprised an OVF-centric company doesn't have the great eye detect of other cameras like [lists two mirrorless rigs]. :
- He wants an open ecosystem and apps: "I realize this will take a year to develop"
"Nikon, if you do these things people will be so excited about the cameras. I know you might not make a lot of money right away by giving out free updates but you will build up a community of enthusiasts."
- A