slclick said:
If Live View is simply a mirrorless mode, isn't the EVF for FF the conundrum? I know there's more (battery, startup time, lag...well, that's EVF) But as the better hybrid VF's have shown us, the tech is nearly there. I'm not sayig I'm in the ML NOW camp but just asking those with more gear smarts than me what is the possible holdup that could be keeping Canon from making this ML FF rig we keep discussing. I have a hard time thinking it's market....I think they want to get it right. So we wait.
Technically, I see zero conundrum or holdups involved as I don't think a hybrid VF is a must for the market (it's cool but the OVF is still not TTL, right?). Canon now knows from the M1 --> M5/M6 mirrorless experience + all of it's great tech / LiveView experience to offer a rig as compelling as a 5D4 or the upcoming 6D2
right now with the obvious caveats about battery life, lag, etc.
The question is
why would they withhold a FF mirrorless rig from the market? Just riffing here:
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Why the rush? They don't see sufficient mirrorless demand / threat of current customers to leave to commit the resources needed just yet,
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The really big decision has them on the fence: Perhaps they are waffling on a
not-technically-difficult decision that has huge ramifications/risk and they are waiting out the market to reduce their uncertainty (e.g. to go with a full EF mount vs. a skinny mirrorless mount and what the latter would mean for other development needs),
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Mirrorless is overrated / if it ain't broke, don't fix it: They believe SLRs will always offer more value than a mirrorless rig, and as such, caving to the market looks sexy but ultimately doesn't serve the business in the longer term
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It's not high on their list: There are more lucrative things they could invest their money in right now: acquire a competitor, develop new tech that becomes the backbone for future platforms (i.e. Foveon, IBIS, etc.), start a new line of products for something that is under-served (no idea: paparazzi drones, ultra-low-cost medical imaging, robot photobooths, etc.)
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Your guess is as good as mine. I think Canon FF mirrorless is a hammerlock certainty -- it's just a question of when and how aggressively they will prioritize it over other new product lines.
- A