What if Canon were no longer #1?

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#21
If this is...

1) ...coming from a selected slice of data in a selected quarter for selected products by a third party salesman I spoke to once- Zzzzzz. End the thread. Canon will plug away until a demonstrable loss of share (or threat to loss of share) surfaces.

2) ...showing a clear trend of units leaving Canon and headed to a competitor (i.e. not an overall market depression, but an actual movement of unit share), Canon would undoubtedly respond with whatever missing piece was driving the loss of share. But such moves wouldn't be overnight. See how long Canon took to respond to on-chip ADC on sensors (a few years)*, how long until EOS M arrived*, how long we are still waiting for FF mirrorless, etc.

* Let the record show we got such things even though Canon didn't lose share.

But if you're looking for some 'if sales turn sour, Canon has to have a come to [deity of your choice] moment and realize the deep-seeded ills of not pleasing its forum-dwelling enthusiast userbase with things they want really baaaaaadly', please drive on. Canon doesn't scratch itches. Canon keeps you from getting itchy in the first place with a broad range of products that simply work.

- A
 
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#22
It doesnt matter much to me in that overall I think we're in a fairly mature market, and I dont feel particularly brand loyal if any company came out with a compelling alternative.

If wildlife photography died as an interest area and equipment focussed on doing well at that went out of vogue or drastically increased in price, that would worry me more.
 
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#23
To the original point: if Canon wasn't #1, I'd chuck all my Canon gear in the trash and buy the new #1 brand. After all, #1 is the best...

serveimage.gifgiemeabreak.gif


;)
 
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#26
AlanF said:
Don Haines said:
If Canon were no longer #1, then my main camera would be an Olympus TG-5.... I would carry my Canon gear as backup....
Click to expand...
The TG5 is damn good - I bought one for my granddaughter.
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Can't do this with my 7D2..... OK, could do it once.... if I was real fast.... but not a second time.....
 

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#34
Mikehit said:
Why would you even think I thought that? Is that fact that someone told me something you don't agree with so unsettling.
All I asked was what people thought of the possibility that the market leader has been usurped.
Click to expand...

From Thom Hogan's latest post on 16-Dec-2017:

"The rest of the world should be glad that Canon's management tells the design boys to cool it every time the market share hits 50%."
- http://www.dslrbodies.com/newsviews/the-year-end-comparitor.html
 
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#35
slclick said:
I read that Canon is doomed over on the MFT Rumors forum, so I bought an M5 to help out.
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By Thom Hogan:

"M5 or A6xxx?
M5. Oh dear. Did I just hear my Inbox fill up with Sony fan hate mail?

This is a far tougher call than it at first seems, yet the analysis ends up clearly in Canon's favor when the dust clears.

The Sony cameras tend to be technical wizards. That Sony packs all that they do in the little A6xxx bodies is remarkable, but that isn't without consequences. We've had heat issues at times. The offset EVF makes for a strange and awkward hold on such a small body. We've got Sony's Tiny Buttons to deal with again (did someone give Sony a special break on buttons, as long as they come in Small?).

Meanwhile, Canon made the smallest DSLR you've ever seen. It holds like a DSLR, it shoots like a DSLR (even has a DSLR sensor), and it is controlled like a DSLR. They just put the already small SL2 into a shrink ray machine, tweaked a couple of things, and ended up with what has to be the smallest APS-C camera that handles well.

No, the focus speed isn't Sony wiz-fast. No, the frame rates aren't Sony wiz-fast. No, the deep shadows aren't Sony wiz-post processable. No, there isn't 4K video. No, no, no.

And yet, the M5 is an example of where the sum of the parts is greater than the sum of the parts, while the Sony A6xxx bodies tend to be the sum of the parts coming up as less than the sum of the parts. You're not going to get any Cool Cred shooting the Canon. You're going to be called old and boring. Not hip with it."

- http://www.dslrbodies.com/newsviews/the-year-end-comparitor.html
 
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#36
Woody said:
From Thom Hogan's latest post on 16-Dec-2017:

"The rest of the world should be glad that Canon's management tells the design boys to cool it every time the market share hits 50%."
- http://www.dslrbodies.com/newsviews/the-year-end-comparitor.html
Click to expand...

And apparently Canon sells an EF-M 22mm f/2.8! And STM is all you need for a perfect lens! Who knew?

- A
 
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#37
ahsanford said:
Woody said:
From Thom Hogan's latest post on 16-Dec-2017:

"The rest of the world should be glad that Canon's management tells the design boys to cool it every time the market share hits 50%."
- http://www.dslrbodies.com/newsviews/the-year-end-comparitor.html
Click to expand...

And apparently Canon sells an EF-M 22mm f/2.8! And STM is all you need for a perfect lens! Who knew?

- A
Click to expand...
He might be referring to EF-M 22mm f/2. Please Canon, make one for SL2 users. Some one spending lot of time on DPR is bound to havev these pipe dreams about Sony or Nikon overtaking Canon. In reality, Canon is going to steadily increase mirror-less market share.
 
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#38
If Canon was number 2, so what! I have been shooting Canon science 1974. I can only afford to upgrade my camera body. I like my lenses too much to switch. My 17-85 improves with each new body. I want a 18-135 when it packs it in, but for now it’s fine seeing I use my 100-400 most of the time. I like to shoot BIF.
 
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#39
ritholtz said:
I will delete my account here and join sonyrumors forum. What is the point in reading no 2 brand rumors.
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That would be interesting only if you started criticizing sony that they are not good enough and they are doomed if they do not do ... <filler here> ;D ;D ;D
 
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#40
unfocused said:
neuroanatomist said:
unfocused said:
Anyway -- here is why it would matter. If Canon lost the top slot in sales it would mean they seriously misread the market. It would mean that mirrorless sales are far stronger than anyone predicted.
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Does that holds true, given that this bit of information (if correct) applies specifically to full frame ILCs?
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What do you think? Since we are dealing with purely speculative and no doubt false information, it's a little crazy to even speculate. In this theoretical example, which I don't believe for a minute is correct, I do think it would be an indication that Canon at a minimum underestimated the rate of adoption of mirrorless technology for full frame cameras.

Whether or not that would have a major impact on sales or profits, I don't know. But certainly, Canon's management would be asking how and why they had misread the market.
Click to expand...
+1
Personally, I don't care whether they are #1 or not. I am not a shareholder. As long as they produce gear that does the job for me I am good. Nevertheless, that would indeed wake them up a bit, and who knows we may get better gear than we already have.
 
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