FramerMCB said:The brand new 85mm f1.4ART...oh, darny, darn, darn. That's not a Canon product, it's a SIGMA product. Let's have the Canon version now, but with IS, weather-sealing, and that pretty, bright red ring. And all for only $1,799USD please. Remember the new one is only supposed to be a f1.4 right? So with the current f1.2L (with no IS) selling for around $1,700 - $1,900USD I think this is reasonable. (I also think I'm a wee bit daft to think it will cost less than $2k USD but a fella can dream/wish can't he?)
I don't think IS really needs to cost a lot. In fact it doesn't cost a lot in $199.00 and $250.00 kit lenses, which pretty much all have IS. Counting all the glass and electronics and other items in a $200.00 lens, the IS can't be much.