That's the simple way of looking at it, but look at the reality of what already exists in terms of zooms and primes - the situation is even worse than you predict, so we end up with something that is all but impossible to afford, carry, or use.sandymandy said:Zooms are supposed to be allround lenses, easy to carry and ready for all situations (kind of). Having a bigger aperture would make the lenses big and bulky and not comfortable to carry around. For example if you want 2.0 at 200mm the lens would have to be 10cm diameter. 70mm would require a 50mm diameter for f/1.4.
Take the 70-200/2.8L (non IS) vs the 200/2.8L II - when fully zoomed, the 70-200 offers the same unstabilised 200/2.8 as the prime. A 200/2.8 theoretically needs a 71.4mm aperture, and the prime indeed has a 72mm filter thread, and is 136mm length, weighing in at 765g. The zoom has a 77mm filter, 194mm long, and weighs 1310g.
Taking those increases over an existing 200/2.8 and applying them to the 200/2 IS lens to end up with a theoretical 70-200/2.0 IS lens, and you get a 136mm diameter, 296mm length, 4.3kg lens. And then there's the price factor between the prime and zoom too. It would cost (years after the introduction price tax disappears, like it has on the 200/2.8, 70-200/2.8 and 200/2) something in the region of £7000 - so lets call it comfortably more than £10,000 at introduction. There clearly wouldn't be a market for something like that.
However, a very limited zoom range around the 50mm mark would be simpler to make faster - 50mm after all does seem to be the easiest focal length to make fast (think of the 50/1.0 L, and also how small the current 50/1.4 is), so a 40-60/2.0 probably isn't pushing the boundaries of what's possible. But with such a small zoom range, why not just get a much cheaper, smaller and optically better 50 instead?
Having said that, smaller imaging circle lenses exist faster than f2.8 - take the Olympus m4/3 35-100/2.0 lens. But that is an equivalent of a 70-200/4.0 FF lens. And that Canon 25-100/1.8 is a 16mm lens (crop factor of 3.4), so in FF terms its a 85-340/6.1 lens.
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