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    The Mirrorless Data is Clear: Canon is #1

    By 67 Comments

    MELVILLE, NY, February 8, 2024  –Canon U.S.A., Inc., a leader in digital imaging solutions is proud to announce they have solidified the #1 mirrorless camera brand position for a third year in a row in 20231 and was the #1 mirrorless camera brand in the U.S. in 20232.

    Since the introduction of the EOS R system, Canon has continued its innovative product developments with cameras such as the EOS R6 Mark II, EOS R5 C, EOS R5 and EOS R8. The robust rolodex of cameras has options for the professional photographer on the sidelines of world-class sporting events, to portrait or wedding photographers looking to capture a moment of a lifetime and the family photographer who is documenting the hustle and bustle of everyday life. Canon mirrorless cameras have a place in the gear bags of any visual storyteller looking for high-quality images and video.

    “The needs of our customers have always been at the forefront of our business at Canon and it’s why we have worked so hard to maintain a number one position within the industry,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group. “I am proud of our team for not only achieving this great success, but for also empowering our visual storytellers.”

    “Canon mirrorless cameras have impacted my business’s bottom line as well as my client experience. With the advancement of technology, I’m able to concentrate more on client interaction and higher quality production. I’ve seen an enhancement in my photography, my profit and client satisfaction.” Vanessa Joy, Canon Explorer of Light and award-winning wedding and brand photographer

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    67 comments

    2. marketing fluff? where are the numbers?
      The media release has the following asterisks at the bottom…. Anyone hit access to Circana data?

      † Based on weekly patent counts issued by United States Patent and Trademark Office.

      1 Source: Circana, Retail Tracking Service, U.S. unit sales, 12 months ending December 2021, 2022, and 2023

      2 Source: Circana, Retail Tracking Service, U.S. unit sales, 12 months ending December 2023
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    8. Could we as owners of #1 cams get a 50/1.8 lens of at least Nikon Z IQ level?
      I'm guessing there is more likelihood of an rf 50mm f/1.4 than a second f/1.8 for over twice the price
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    9. why don't you move to Nikon? oh wait, then you'll have to buy a z6ii LOL
      No, a Z6III which is going to be announced in the next weeks. Don't laugh because it probably will Trump the R6II...
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    10. “The needs of our customers have always been at the forefront of our business at Canon and it’s why we have worked so hard to maintain a number one position within the industry,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group.
      Dear me, I thought it was maximising their profits. Silly me, wrong again.
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    11. “The needs of our customers to buy our products and drive our top and bottom lines have always been at the forefront of our business at Canon and it’s why we have worked so hard to maintain a number one position within the industry,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group.
      Dear me, I thought it was maximising their profits. Silly me, wrong again.
      You just have to read in the subtext.
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    13. marketing fluff? where are the numbers?
      No need. Use your own eyes. 90% of any brans of camera seen in the USA wears a Canon badge. Period. Go to any sporting event. 99.9% of every camera is Canon
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    14. We can see with our own eyes. Canon badges dominate in the USA. The landscape hasn't changed one bit since mirrorless came on the scene. By a wide margin. Not simply on the street. Even if one peers at the television, it's dominated by Canon lenses by a wide margin. One can count Sony cameras one single hand. If ya spot one at all. Course you can find internet blogsters sporting whatever. But in reality, in real life, Canon is still the big dog on the block.
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    16. “The needs of our customers have always been at the forefront of our business at Canon and it’s why we have worked so hard to maintain a number one position within the industry,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group.
      Dear me, I thought it was maximising their profits. Silly me, wrong again.
      Seriously, they haven't given us anything we've been asking for and this feels like an insult more than anything.

      Oh look, idiots buy our R100 and we're amazing! yay!
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    17. Seriously, they haven't given us anything we've been asking for and this feels like an insult more than anything.
      Oh look, idiots buy our R100 and we're amazing! yay!
      Speaking of idiots, you need to come to grips with the fact that Canon doesn't care about you or what you are asking for. They just don't. Get over it.

      The fact that they're the market leader says they are giving the majority of camera buyers what they want.

      Also, and this is a key point...you speak only for yourself. Not for "us" and what "we've been asking for". Canon has delivered plenty of things I've wanted (and I've bought them)...does that mean I can say they're giving us exactly what we want? No.
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    18. Seriously, they haven't given us anything we've been asking for and this feels like an insult more than anything.

      Oh look, idiots buy our R100 and we're amazing! yay!
      Who is the "us" you are speaking for?
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    19. No need. Use your own eyes. 90% of any brans of camera seen in the USA wears a Canon badge. Period. Go to any sporting event. 99.9% of every camera is Canon
      99.9%? Not even Canon gets remotely near that claim.

      Screenshot 2024-02-09 at 16.49.45.png
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