<em>50-100mm F1.8 DC HSM Art and 30mm F1.4 DC DN Contemporary </em></p>
<p>50-100mm is first constant aperture F1.8 telephoto zoom; 30mm represents first affordable F1.4 high-performance lens for mirrorless cameras</p>
<p><strong>KANAGAWA, JAPAN — February 23, 2016</strong> – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessories manufacturer, today announced the addition of two high-performance APS-C format lenses to the Sigma Global Vision product line: Sigma 50-100mm F1.8 DC HSM Art Lens and the Sigma 30mm F1.4 DC DN Contemporary Lens.</p>
<p>“Sigma’s aim is to provide high-performance lens options that lead with innovation and break new boundaries for every photographic scenario our customers can dream up,” states Mark Amir-Hamzeh, president of Sigma Corporation of America. “These new lenses build on Global Vision’s great IQ technology and reflect this goal, delivering immense value, quality and performance that the Sigma brand is known for.”</p>

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<p><em><strong>Sigma 50-100mm F1.8 DC HSM Art</strong></em></p>
<p>Building on the groundbreaking Sigma Global Vision 18-35mm F1.8 DC HSM Art Lens, the new Sigma 50-100 F1.8 (75-150mm on 35mm format) mid-range zoom lens embodies the same engineering prowess to deliver outstanding prime lens-like results. Factoring in the APS-C image circle of 1.5x, the 50-100mm F1.8 covers three popular short tele prime focal lengths: 85mm, 105mm and 135mm. Like the 18-35mm F1.8, the new 50-100mm F1.8 maintains a constant F1.8 aperture yielding exceptional brightness and resolution throughout the zoom, while simultaneously maintaining focus as the lens is zoomed, a feature videographers will greatly appreciate.</p>
<p>Sigma Art Line Image Technology Innovation</p>
<ul>
<li>Features three FLD (F Low Dispersion) glass elements, one SLD (Special Low Dispersion) glass element, and one high-refractive index, high-dispersion glass element to minimize aberrations.</li>
<li>Redesigned and enhanced, the new Hyper Sonic Motor is 30% slimmer and provides fast and accurate AF.</li>
<li>Highly durable polycarbonate diaphragm made with fluorine; blades feature carbon feather film offering exceptionally smooth operation even during continuous shooting.</li>
</ul>
<p>Outstanding Zoom Lens Maneuverability</p>
<ul>
<li>Inner focusing and zoom design offer versatile shooting options</li>
<li>Tripod socket for stable, comfortable operation</li>
<li>Features 21 elements / 15 groups, Minimum Aperture: F1.6, 82mm filter thread, Minimum Focus Distance: 37.4in, Dimensions: 3.7×6.7, Weight: 52.6oz</li>
</ul>
<p>The new Sigma 50-100mm F1.8 Art will be available in Canon, Nikon and Sigma mounts. For more information, please visit www.sigmaphoto.com/50-100mm-f1-8-dc-hsm-art.</p>
<p><em><strong>Sigma 30mm F1.4 DC DN Contemporary </strong></em></p>
<p>Combining outstanding optical performance and compact design, the new affordable Sigma 30mm F1.4 DC DN Contemporary Lens brings immense value to mirrorless cameras. Boasting superior image quality with F1.4 brightness, the versatile lens covers a wide range of photo and video capture scenarios, delighting users with its beautiful bokeh effects.</p>
<p>Contemporary Line Performance and Value</p>
<ul>
<li>Represents first affordable F1.4 performance lens for the mirrorless market</li>
<li>Sigma engineered quality within a sleek compact design</li>
<li>Fast, smooth AF stepping motor designed to support video</li>
<li>Features one aspherical element and one double-sided aspherical element producing imaging quality comparable to the Art line.</li>
<li>Features 9 elements / 7 groups, Minimum Aperture: F16, 52mm filter thread, Minimum Focus Distance: 11.8in, Weight: 9.3oz, Dimensions: 2.6×2.9in.</li>
</ul>
<p>The new Sigma 30mm F1.4 DC DN Contemporary Lens will be available in Sony E-Mount and Micro Four Thirds mount. For more information, please visit www.sigmaphoto.com/30mm-f1-4-dc-dn-c.</p>
<p>Sigma Global Vision lenses including the new 50-100mm F1.8 DC Art and 30mm F1.4 Contemporary lenses can be updated with the latest lens software from a workstation or laptop using the Sigma Optimization Pro software and Sigma USB Dock (sold separately).</p>
<p>Tested for Optimum Performance</p>
<p>Sigma lenses are born of well-thought-out design concepts, exceptional Japanese craftsmanship and manufacturing, and advanced lens performance testing and evaluation. To this end, Sigma has developed its own A1 proprietary MTF (modulation transfer function) measuring system using 46-megapixel Foveon direct image sensors. Even the most elusive high-frequency details are within the scope of Sigma’s quality control inspections. Every Global Vision lens is A1 tested, analyzed and approved before leaving the factory ensuring maximum performance out of the box.</p>
<p>For more information on Sigma’s industry leading testing, please visit<a href="http://blog.sigmaphoto.com/2012/a1-mtf-testing-for-new-sigma-lenses/">http://blog.sigmaphoto.com/2012/a1-mtf-testing-for-new-sigma-lenses/</a></p>
<p>Specialized Mount Conversion Services</p>
<p>Ensuring continued ROI, Sigma will convert the current mount of your Sigma Global Vision lens to another of your choice. Sigma lenses currently from the Contemporary, Art or Sports line, in Sigma, Canon, Nikon, Sony, Pentax mounts can be converted to Sigma, Canon, Nikon, Sony or Pentax*.  Mirrorless lenses can be converted to Micro Four Thirds and Sony-E Mount. They cannot be converted to either an APS-C or a Full Frame format.  *For specific details, please visit<a href="http://www.sigmaphoto.com/service-support/mount-conversion-service" target="article-null">http://www.sigmaphoto.com/service-support/mount-conversion-service</a></p>
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<em>Tamron TAP-in Console™TM (Model TAP-01)</em></p>
<p><strong>February 22, 2016, Commack, New York</strong> – announces the launch of the Tamron TAP-in Console™ (Model TAP-01), a new lens accessory that enables firmware updating and customized setups for selected Tamron lenses. The TAP-in Console™ is expected to be available in March. The price will be announced shortly.</p>
<p><strong>PRODUCT HIGHLIGHTS</strong></p>
<p>For the first time, customers can update firmware in selected Tamron lenses and customize various lens functions to meet their needs simply by attaching a Tamron TAP-in Console™ and running the Tamron TAP-in Utility software on their PC or Mac. Previously, firmware updates could be performed only at a Tamron Customer Service Center. Using the new accessory and an internet connection, customers can access a dedicated website and update firmware themselves anytime, anywhere. In addition, selected lenses can be customized by changing various settings (described below) to match the customer’s preferences based on how they like to use the lens, making it even more versatile and user-friendly.

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<p><strong>1. Custom Options</strong></p>
<p>With a Tamron TAP-in Console™, customers can do the following things.</p>
<ul>
<li>Update firmware</li>
<li>Update the firmware of compatible lenses</li>
<li>Update the firmware of the TAP-in Console™ itself</li>
<li>Customize functions of selected lenses</li>
<li>Focus adjustment</li>
<li>Focus distance limiter customization (only for lenses that have the Focus Limiter feature)</li>
<li>Full-time Manual Focus override customization (only for lenses that have the Full-time Manual Focus feature)</li>
<li>VC adjustment (only for any lenses with VC)</li>
<li>Save customized data files</li>
</ul>
<p><strong>2. Tamron TAP-in Utility Software</strong></p>
<p>Customers download the free Tamron TAP-in Utility and install it on their Mac or PC. Updating firmware and customizing various lens functions is as easy as connecting the TAP-in Console™ with a USB cable and making selections. An internet connection is required for firmware updates.</p>
<p><strong>3. Updating Firmware</strong></p>
<p>Customers can update firmware of selected Tamron lenses using this utility software. Additionally, the firmware in the TAP-in Console™ unit can be updated as needed. Using an internet connection and the utility software, users can access a dedicated website and easily confirm that the lens attached to the TAP-in Console™—and the Console™ itself—have the most up-to-date firmware. If a newer version is available, updating is quick and secure.</p>
<p><strong>4. Customization of Selected Tamron Lenses</strong></p>
<p>Various lens functions can be customized, depending on the lens model and built-in features.</p>
<p>(1) Focus adjustment</p>
<p>Focus can be adjusted in three distance regions: close, intermediate, and far ranges. For zoom lenses with variable focal length ranges, adjustments can be made for up to eight segments, which means that focus adjustment for a combined total of up to 24 regions is possible. Fixed-focal length lenses have only one segment, so customization for the three distance regions is possible. The conditions and range of possible adjustments may differ according to the lens model.</p>
<p>(2) Focus distance limiter customization</p>
<p>For lenses equipped with a Focus Limiter switch, it is possible to adjust the autofocus drive range by setting the near and far limits according to user preferences. If the Focus Limiter switch has three positions, setting the middle position is also possible. Only lens models equipped with the Focus Limiter function can be adjusted. The conditions and range of possible adjustments may differ according to the lens model.</p>
<p>(3) VC adjustment (only for any lenses with VC)</p>
<p>Users can choose the VC (Vibration Compensation) mode they prefer from the selection below for any TAP-in Console™ compatible Tamron lens equipped with the VC system.</p>
<ul>
<li>Prioritize viewfinder image stabilization: This mode places priority on the stability of the viewfinder image</li>
<li>Standard (Factory Default): This mode is the same as the factory default, and strikes a balance between the stability of the viewfinder image and vibration compensation effects</li>
<li>Prioritize stabilization of captured images: This mode ensures stable vibration compensation effects</li>
</ul>
<p>These options apply only to lens models equipped with the VC system. The conditions and range of possible adjustments may differ according to the lens model.</p>
<p><strong>(4) Full-time Manual Focus override customization</strong></p>
<p>For any lens with a Full-time Manual Focus override system, you can set the mode to ON or OFF. In addition, you can optimize the sensitivity of the focus ring to your preference relative to its angular rotation anywhere between High and Low, when setting the manual focus mode menu button to ON.</p>
<p><strong>5. Compatible Tamron Lenses (As of February 2016: in the order of product launch, starting with the newest)</strong></p>
<p>SP 85mm F/1.8 Di VC USD (Model F016): Launch date TBA

For Nikon and Canon. Sony-compatible model to be released later.</p>
<p>SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F017): To be launched February 25, 2016

For Nikon and Canon. Sony-compatible model will be released later.

* By first updating firmware to the most up-to-date version with use of TAP-in Console™, it becomes possible to use all the functions of TAP-in Console™ compatible with this lens.</p>
<p>SP 45mm F/1.8 Di VC USD (Model F013): Launched in September 2015

For Nikon and Canon. Sony-compatible model will be released later.

*Initial firmware update by Tamron service facility is required to enable compatibility with the TAP-in Console™.</p>
<p>SP 35mm F/1.8 Di VC USD (Model F012): Launched in September 2015

For Nikon and Canon. Sony-compatible model will be released later.

*Initial firmware update by Tamron service facility is required to enable compatibility with the TAP-in Console™.</p>
<p><strong>About the firmware updating service for SP35mm F/1.8 (Model F012) and SP45mm F/1.8 (Model F013)</strong></p>
<p>The firmware update service will begin soon. Additional information will be provided on the Tamron website and by authorized distributors and/or service facilities by the time of launch.</p>
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<em>Enhanced VC functionality and advanced features</em></p>
<p><strong>February 22, 2016, Commack, New York</strong> – Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 90mm F/2.8 Di VC USD 1:1 MACRO (Model F017). The new 90mm macro has been enhanced with advanced features and builds upon a legacy of superior optical performance. XY-Shift compensation has been newly added to reinforce VC functionality, further improving image stabilization from infinity to macro. Advancements in USD control software have also increased AF focusing speed, and optimally fine-tuned for various framing conditions. In addition, a high standard of Moisture-Proof and Dust-Resistant Construction has been added to prevent intrusion of dust or moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances.  The lens will be on sale in the U.S. starting in March 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date). The on-sale date in the USA is February 25, 2016 at an approximate price of $649.</p>
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<p><strong>PRODUCT HIGHLIGHTS</strong></p>
<p>1.  Built upon the outstanding optical performance of the legendary Tamron 90mm Macro</p>
<p>Inheriting the optical design of the previous 90mm Macro lens (Model F004), the new Model F017 delivers the same excellent resolving power and remarkably soft background blur effects (bokeh). The advanced construction includes one LD (Low Dispersion) specialized glass element that maximally limits the dispersion properties of light and two XLD (eXtra Low Dispersion) glass elements that correct dispersion properties to an even greater extent. The special elements optimally compensate for on-axis and lateral chromatic aberrations from macro shooting range to infinity. Furthermore, the design ensures the best imaging performance at any range by adopting the Floating System that shifts the location of a group of elements to the best possible position as the focusing group travels relative to shooting distances. From 1:1, life-size close-ups to the most distant horizon, this new 90mm Macro lens achieves outstanding image quality.</p>
<p>2. Optimized for spectacular background blur effects (bokeh)</p>
<p>Earlier models of Tamron’s 90mm macro lens received high acclaim for their spectacular blur effects, and the new 90mm macro builds upon this legacy. To continue this commitment, thorough optical simulations were conducted. Careful examinations were performed to minimize any blurring with a doubled image appearing for a single line because that phenomenon has a considerably negative impact on background image quality. As a result, the lens achieves both sharp, vivid images and spectacular background blur effects. This combination is highly prized by portrait photographers.</p>
<p>3. VC enhanced with shift compensation</p>
<p>An accelerometer has been integrated into Tamron’s highly accredited VC (Vibration Compensation) to compensate for shakes on the x-y plane. In unison with a gyro sensor, the accelerometer detects and enables motion compensation for camera shake, providing maximum efficiency in image stabilization optimized for all distance ranges from infinity to macro.</p>
<p>4. USD actuator maximized for macro photography is fast, accurate and quiet</p>
<p>The control software program for the USD (Ultrasonic Silent Drive) actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. The USD quickly addresses any out-of-focus condition caused by back-and-forth camera movement (which commonly occurs during macro photography) ensuring better results when shooting at close range.</p>
<p>5. Moisture-Proof and Dust-Resistant Construction</p>
<p>Special seals protect areas of possible ingress surrounding switches, and the boundary between the focus ring and the lens barrel. These provide stronger protection against the intrusion of dirt, dust and moisture compared to the Moisture-Resistant Construction used previously. This additional protection assures even more wide-ranging opportunities for using this lens.</p>
<p>6. A durable Fluorine Coating on the front element repels water and fingerprints</p>
<p>The water and oil repellant coating applied to the front element surface allows instant removal of dirt or smudges with ease. The coating also provides a reasonable level of durability, and will sustain its effectiveness for years. The Fluorine Coating technology that Tamron developed for use in industrial optics applications was first used on the SP 15-30mm that was introduced in 2014.</p>
<p>7. Advanced coating technology reduces flare and ghosting</p>
<p>Two advanced coating technologies, both providing outstanding anti-reflection performance, are applied to critical element surfaces for maximum light transmission. eBAND (Extended Bandwidth & Angular-Dependency) Coating boasts outstanding anti-reflection performance across nearly the entire range of visible rays, and BBAR (Broad-Band Anti-Reflection) Coating utilizes traditional multi-layered, anti-reflection technology. This combination virtually eliminates extraneous reflections and substantially reduces ghosting and flare which enables the lens to achieve flawless, crystal clear images.</p>
<p>8. Use of circular aperture to achieve beautiful, rounded blur effects (bokeh)</p>
<p>When shooting a scene that includes a point-source of light in the subject background, marvelously tuned blur (bokeh) can be obtained without generating undesirable polygonal shapes of aperture patterns thanks to the circular aperture. The 9-blade diaphragm retains a nearly perfect circular opening even when stopped down by two stops.</p>
<p>9. Focusing options perfectly suited to a macro lens</p>
<p>The new 90mm macro has a focus limiter that makes it possible to shorten the time for accurately focusing on a subject when the working range is known. The lens also features an Internal Focusing system, so the overall length of the lens never changes, not even when focusing. As a result, the user is assured of a comfortable working distance of at least 139 mm (5.5 in.) from the front of the lens. In addition, the lens is equipped with a Full-time Manual Focus override mechanism that makes it possible to flexibly choose focal points. Even with the AF driving system in action, it is possible to instantaneously override it to make manual fine focusing adjustments without switching the AF-MF mode back and forth.</p>
<p>10. Compatibility with TAMRON TAP-in Console™</p>
<p>Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 90mm lens by simply attaching it to the TAMRON TAP-in Console™ and connecting it via USB to a personal computer. (The TAP-in Console™ is an optional accessory that will be released in March.)</p>
<p>11. Digital image editing software optimized for Tamron lenses</p>
<p>Included in the new 90mm macro package is SILKYPIX Developer Studio, a popular RAW conversion and editing program preloaded with correction menus for various aberrations based on the optical data that pertains exclusively to Tamron’s SP Series lenses. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom.</p>
<p><strong>Tamron and the history of its macro lenses</strong></p>
<p>The history of Tamron’s macro lenses began with the SP AF90mm F/2.5 (Model 52B) in 1979. The general impression of a macro lens in those days was that it was mainly useful for academic purposes—such as reproducing documentary records and scientific minutiae—and not suitable for photographing ordinary subjects. Against this backdrop, Tamron’s first-generation 90mm macro lens succeeded in creating new value for the modern macro lens that has both refined image quality worthy of recording photographic scenes and remarkably beautiful background blur effects (bokeh). As a result, the lens was highly valued by professional and amateur photographers alike as a lens with wide-ranging uses. It created new categories of applications that previously had been unimaginable because of the common uses of macro lenses at the time. The lens became popular among nature photographers to shoot close-ups of flowers. Furthermore, using Tamron’s 90mm macro lens for portrait photography gained particular popularity, with the expression “portrait macro lens” coming to be widely recognized over time. With the model renewal in this latest generation achieving further performance improvements, SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F017) is opening a new chapter in the history of Tamron’s 90mm macro lenses.</p>
<p><strong>Design Concept</strong></p>
<p>Beginning with the SP 35mm F/1.8 Di VC USD (Model F012) and SP 45mm F/1.8 Di VC USD (Model F013), Tamron has utilized a new design concept to enhance the outstanding performance provided by the SP Series. Our attention to every engineering detail has resulted in the most advanced optical and electro-mechanical designs being incorporated in SP Series, creating a new benchmark for high performance and visual elegance. The design philosophy embraces the importance of comfortable, ergonomic operation and positive tactile feedback, crucial factors in all types of photography. The newly designed all-metallic barrel features an embedded concave ring at the base of the lens—for a firm hold and comfort necessary for a steady shot. Switches are larger and reconfigured for smoother function and the typeface has been redesigned for intuitive legibility. The Tamron SP Series is the superlative example of the Lensmaker’s art.</p>

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<em>Ultimate correction of aberrations and excellent resolving power with balanced bokeh</em></p>
<p><strong>February 22, 2016, Commack, New York</strong> – Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 85mm F/1.8 Di VC USD (Model F016), the world’s first fast-aperture telephoto lens with VC (Vibration Compensation). Tamron’s acclaimed VC makes it possible to take handheld photographs in dim light or at night. The 85mm SP lens uses LD (Low Dispersion) and XLD (Extra Low Dispersion) glass elements in the optical design to minimize color fringing and to achieve sharp and clear image quality with high-fidelity color. It also achieves attractive bokeh that draws attention to the image foreground subject. In addition, Moisture-Resistant Construction has been added to prevent intrusion of moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. This new lens joins the 35mm F/1.8, 45mm F/1.8 and 90mm Macro in a lineup of SP series prime lenses that has been expanding since 2015. The lens will be on sale in the U.S. starting in April 2016 in Canon and Nikon mounts (the Sony<sup class="green">2</sup> mount to be launched at a later date). Pricing and delivery will be announced shortly.</p>
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<p><strong>PRODUCT HIGHLIGHTS</strong></p>
<p>1. The world’s first 85mm fast-aperture lens with image stabilization</p>
<p>Tamron’s VC image stabilization system enables handheld use in dim light without flash. Camera movement—often too minute to be perceptible to the photographer—is the leading cause of unpleasant photographs. In addition, newer DSLR cameras with higher resolution and higher pixel densities are even more susceptible to subtle camera shake. The VC System, Tamron’s time-proven Vibration Compensation, keeps the sharpness at hand, even in moody, dim light when shutter speeds tend to be longer.</p>
<p>2. Superior resolving power and attractive bokeh</p>
<p>Experienced optical design technique combined with LD and XLD lens elements have virtually eliminated on-axis and lateral chromatic aberrations that might otherwise appear as color fringing. In addition, by thoroughly reducing comatic aberrations (distortion of off-axis point source) and astigmatism, subjects that appear as a distinct point source will be captured as a distinct point source even at the edges and corners of the frame. Furthermore, optical simulations were thoroughly conducted, and the 85mm achieves natural bokeh— that dreamy, semi-focus blur that separates the portrait subject from the background with a snap.</p>
<p>3. Fluorine Coating and Moisture-Resistant Construction</p>
<p>Fluorine Coating technology developed for use in industrial optics applications has been adapted to photographic lenses. The water and oil repellant coating applied on the front element surface allows safe and easy removal of fingerprints, dirt and smudges. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years. In addition, seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and provide Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.</p>
<p>4. Sophisticated eBAND and BBAR coatings plus Advanced Anti-Reflection Technologies</p>
<p>Two highly developed lens coating technologies, eBAND (Extended Bandwidth & Angular-Dependency) which uses nanotechnology, and BBAR (Broad-Band Anti-Reflection), combine to increase light transmission and to reduce flare and ghosting to imperceptible levels. Additional techniques are employed to prevent reflections inside the lens barrel so that the 85mm lens delivers high contrast, sharp and clear images worthy of a fixed focal lens. This lens clearly captures detailed tones even in the shadows.</p>
<p>5. Electromagnetic diaphragm system now used also for Nikon-mount lens</p>
<p>An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses<sup class="green">3</sup>. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.</p>
<p>6. USD actuator maximized for fast and accurate focusing</p>
<p>Fast, quiet AF is achieved by employing a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor which enables remarkably precise focusing drive with high torque and responsiveness. Thanks to the absence of reduction gears in USD, there is no backlash and no unnecessary back-and-forth movement. The control software program for the USD actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. In addition, Full-time Manual Focus override is available at any point during the autofocus operation for deliberately shifting focus without switching the AF-MF. Whether overriding the autofocus or focusing completely manually, the focusing ring turns smoothly and evenly.</p>
<p>7. Compatibility with TAMRON TAP-in ConsoleTM</p>
<p>Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 85mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March 24.)</p>
<p>8. Compatibility with Adobe and Silkypix software</p>
<p>Supplied with SILKYPIX Developer Studio 4.0, advanced editing software that features correction menus for various aberrations (lateral color, distortion, relative illumination) based on the optical design data of this specific lens. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom. Shooting RAW image files enables creation of more stringent and high-fidelity image quality.</p>
<p><strong>Design Concept</strong></p>
<p>The superior technology inside the Tamron 85mm is matched by advanced external ergonomic features under a design philosophy called “Human Touch.” Improvements include altering the geometric shape and resistance of the AF/MF and VC switches to deliver comfort with secured operational feedback, and enlarging the distance scale window to maximize visibility and legibility. Even the font style has been newly developed to enhance legibility as part of the overall product design.</p>

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<p>We’re likely a few hours away from the official announcement from Tamron, but images of the upcoming SP 85 mm F / 1.8 Di VC USD and SP 90 mm ​​F / 2.8 Di MACRO 1: 1 VC USD (Model F017)  have leaked</p>
<p>SP 90 mm ​​F / 2.8 Di MACRO 1: 1 VC USD (Model F017)</p>
<ul>
<li>Release date is February 25, 2016</li>
<li>Manufacturer’s suggested retail price of 97,200 yen (tax included)</li>
</ul>
<p>SP 85 mm F / 1.8 Di VC USD (Model F016)</p>
<ul>
<li>Release Date: March 23, 2016</li>
<li>Manufacturer’s suggested retail price 118,800 yen (tax included)</li>
</ul>
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<p><em>Meyer-Optik Begins Shipping Orders to Kickstarter Backers</em></p>
<p><strong>Atlanta, GA – Meyer-Optik USA</strong> — The Trioplan f2.8/100 returned to the United States , 100 years after the legendary lens was first manufactured in Germany and more than 40 years since the brand ceased manufacturing . Under the guidance of new owner Meyer-Optik Goerlitz, the new handmade version restores the historic lens’ incredible soap bubble bokeh with new state of the art technology.</p>
<p>Last year Meyer-Optik USA ran a Kickstarter to finance the manufacture and distribution of the Trioplan f2.8/100 lens. The Trioplan f2.8/100 became the seventh most popular photography fundraiser in Kickstarter history, raising more than $359,000 from 452 backers.</p>
<p>Interest was driven by the beautiful soap bubble bokeh created with the Trioplan f2.8/100. When images are shot at f2.8, the lens’s 15 blades create wonderful images with sharp subjects in the foreground and luscious backgrounds featuring the bokeh bubbles. Art, nature, and portrait photographers love the unique look produced by the Trioplan f2.8/100.</p>
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<p>[<a href="http://www.meyer-optik-goerlitz.com/kickstarter_trioplan/">See a gallery of Trioplan f2.8/100 images here</a>].</p>
<p>“The Trioplan excels in artistic images where there are several spectral highlights in the blurred out areas of the image,” said Jim Speth, a professional photographer based in Utah. “Water, high contrasting flowers beds, and holiday lights or a city-scape all make spectacular images when a focused subject is placed in front of them. The lens performed very well for me.”</p>
<p>The shipping of the lenses for U.S. backers started two weeks ago and will continue through February and March. New U.S. buyers can receive their Trioplan f2.8/100 through select American photography resellers and directly through the Meyer-Optik USA website (<a href="http://www.meyer-optik-goerlitz.com/">http://www.meyer-optik-goerlitz.com/</a>). Because the lenses are handmade, they will ship to buyers on a first come, first serve basis after the Kickstarter campaign fulfillment is completed.</p>
<p>“Meyer-Optik is thrilled to meet our commitment to our Kickstarter backers who believed in us,” said Dr. Stefan Immes, CEO and creative director of the project. “The Trioplan f2.8/100 is one of the best lenses ever used in portrait and nature photography. I cannot wait to see some of the soap bubble bokeh images produced by our U.S. customers, and hope they will share them with us on Twitter, Instagram and Facebook.”</p>
<p>The technical specifications of the Meyer-Optik Trioplan f2.8/100 include:</p>
<ul>
<li>Optic construction as classic triplet (3 lenses/3 groups)</li>
<li>Focal distance: 100 mm</li>
<li>Maximum aperture: 1:2.8 continuous dimming to 1:22</li>
<li>Iris diaphragm with 15 aperture blades specifically constructed of steel segment belt and with special coating</li>
<li>View format: 24 mm x 36 mm (image circle diameter 44 mm)</li>
<li>View angle: 24°</li>
<li>Filter: M 52 x 0.75</li>
<li>Clip-on diameter: 52 mm</li>
<li>Mounts: M42, Canon, Nikon, Fuji X, Sony-E, MFT</li>
</ul>
<p><strong>About Meyer-Optik Görlitz  </strong></p>
<p>A brand with a proud tradition and reputation for exceptional products, Meyer-Optik-Görlitz started manufacturing innovative, high-quality lenses in Germany in 1896. In 2014, net SE revived the traditional spirit of the lenses once known throughout the world and started developing new lenses under the Meyer-Optik-Görlitz brand in Germany. Manufacturing handmade lenses started in 2015 with first generation prototypes. Serial production began in early 2016.</p>
<p>In May 2015, net SE created a new subsidiary, Meyer-Optik USA Inc. headquartered in Atlanta, GA. Meyer-Optik USA is online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.meyer-optik-goerlitz.com%2F&esheet=51132393&newsitemid=20150626005814&lan=en-US&anchor=http%3A%2F%2Fwww.meyer-optik-goerlitz.com&index=4&md5=ac0f8e9719e026a64ca699e62972d712">http://www.meyer-optik-goerlitz.com</a> and on <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2FmeyeroptikgoerlitzEN%3Ffref%3Dts&esheet=51132393&newsitemid=20150626005814&lan=en-US&anchor=Facebook&index=5&md5=fd546d808f08969f8a7af77f12097622">Facebook</a> and <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2FMeyerOptik&esheet=51132393&newsitemid=20150626005814&lan=en-US&anchor=Twitter&index=6&md5=c41f0e79ac8dec5ae4f019a7cf33c428">Twitter</a>. net SE (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.netag.de%2F&esheet=51132393&newsitemid=20150626005814&lan=en-US&anchor=http%3A%2F%2Fwww.netag.de&index=7&md5=0aa98111d6b6746a088b301dc6631b12">http://www.netag.de</a>) is a publicly listed company (NETK) founded in 1997.</p>
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