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<p><strong>*UPDATE*

</strong>The something “big” teaser from Canon India turns out to be a photo contest. <a href="https://www.facebook.com/canonindia/photos/p.798948450135433/798948450135433/?type=1&theater" target="_blank">See it here</a>.</p>
<p>We’re told there are tons of new DSLR products coming for Photokina this September. The announcement for the new stuff should happen on September 4th or 5th, depending on where you are in the world. Our source has mentioned a DSLR body as well as a host of lenses for various budgets.</p>
<p><strong>What will be announced?

</strong>First up, the successor to the EOS 7D will be announced. We’re told that there’s “a lot of the 1D X” in the new camera. As well as some revolutionary sensor technology.</p>
<p><strong>What about lenses?

</strong>We’re getting more confirmations that the EF 100-400 f/4.5-5.6L IS will be replaced by a new version with a rotating zoom instead of the push/pull design that the lens currently uses. It looks like <a href="https://www.facebook.com/canonindia/photos/a.131759853520966.14154.128718407158444/797938930236385/?type=1&theater" target="_blank">Canon India is teasing a new “big” lens</a> on their Facebook page.</p>
<p>The following lenses I’d rate as [CR1], as they’re the first time I’ve heard about them for Photokina this year.</p>
<p>We’re told that at least one EF-S lens is possible, most likely a replacement to the EF-S 18-200. The lens could be replaced with an 18-300 IS STM.</p>
<p>Another lens we’re told to expect is targeted at the EOS 6D user. It will be a “cheaper version of the 28-300L” lens. Canon is lacking a big range non L zoom for full frame cameras.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

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<i style="color: #000000;">With an Impressive 42x and 30x Optical Zoom, respectively, Canon’s new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs</i><span style="color: #000000;"> </span></p>
<p style="color: #000000;"><b>MELVILLE, N.Y., July 29, 2014</b> - Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.</p>
<p style="color: #000000;">“Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots.”</p>
<p style="color: #000000;"><strong>Preorder: <a href="http://www.bhphotovideo.com/c/product/1068608-REG/canon_9544b001_powershot_sx520_hs_digital.html/bi/2466/kbid/3296" target="_blank">PowerShot SX520 HS at B&H Photo</a> | <a href="http://www.bhphotovideo.com/c/product/1068606-REG/canon_9545b001_powershot_sx400_is_digital.html/bi/2466/kbid/3296" target="_blank">PowerShot SX400 HS at B&H Photo</a></strong></p>
<p style="color: #000000;"><!--more--></p>
<div style="color: #000000;"><b>The PowerShot SX520 HS Digital Camera</b></div>
<p style="color: #000000;">Building on the features of the PowerShot SX510 HS digital camera, the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with Canon’s Optical Image Stabilization, ideal for active families that want to take high-quality close-up shots of their children’s soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS digital camera combines a 16 Megapixeli High-Sensitivity CMOS sensor and Canon’s DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.</p>
<p style="color: #000000;">Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera’s full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera’s Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera’s High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS digital camera’s advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.</p>
<p style="color: #000000;">Upgraded from its predecessor, the PowerShot SX520 HS digital camera features Canon’s Creative Shot mode that uses a combination of lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS camera creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a “highlighted reel” for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.</p>
<div style="color: #000000;"><b>The PowerShot SX400 IS Digital Camera</b></div>
<p style="color: #000000;">With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixeli CCD sensor and DIGIC 4+ image processor combine with Canon’s Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.</p>
<p style="color: #000000;">The PowerShot SX400 IS digital camera is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS camera can record even far distances through the use of the camera’s full 30x zoom range. The PowerShot SX400 IS digital camera’s High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.</p>
<div style="color: #000000;"><b>Pricing and Availability</b></div>
<p style="color: #000000;">The PowerShot SX500 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.</p>
<p style="color: #000000;">The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.</p>
<p style="color: #000000;"><strong><span style="color: #ff0000;">c</span>r</strong></p>

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This is the first I have seen this sort of patent. Canon has filed an optical formula patent for a diffractive optic macro lens. What better lens to upgrade with a DO version than the long-in-the-tooth Canon EF 180 f/3.5L Macro?</p>
<p style="color: #444444;"><strong>Patent Information (Google Translated)

</strong></p>
<ul style="color: #444444;">
<li>Patent Publication No. 2014-137484
<ul>
<li>Publication date 2014.7.28</li>
<li>Filing date 2013.1.17</li>
</ul>
</li>
<li>Example 1
<ul>
<li>Focal length f = 180.00mm</li>
<li>Shooting magnification ∞ 0.5x 1.0x</li>
<li>Fno. 3.50-4.50-5.20</li>
<li>Half angle ω = 6.85 °</li>
<li>Image height 21.64mm</li>
<li>The overall length of the lens 202.38mm</li>
<li>BF 52.18mm</li>
</ul>
</li>
</ul>
<p>Source: [<a href="http://egami.blog.so-net.ne.jp/2014-07-29" target="_blank">EG</a>]</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

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<p>We’re told to expect new Canon L primes, but none will be announced in 2014.</p>
<p>The first one we can expect is a new 35L in early 2015, this has been rumored since the 24L was announced. There have been lots of patents for the optical formula, but nothing has come of it.</p>
<p>The second is a new 50L in late 2015. The new lens is said to be a lot smaller and lighter, perhaps a drop to f/1.4?</p>
<p>There may have been development delays in L lens development as Canon has been working hard building a cinema lens lineup.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>