This has been a problem for years:My problem with Canon is they sit around and act like market contraction is an unavoidable consequence of cell phone use... Why don't they DO something to compete better with cell phones??? Why don't they make the cameras capable of posting to instagram? Is it really so far fetched? I mean, if they came up with something that let people do what they want to do, which is share pictures on the fly, then the only advantage a cell phone has would be the portability.
They could, but that may be a big hill to climb. Sony is all over that - I saw an article claiming that they made 40% of all cell phone camera modules back in 2014. I half expect that Sony's investment into sensor technology was done with cellphones and other applications being the primary target, and this is what has enabled their development in sensor technology for the ILC market.
I believe Canon is instead concentrating on the next big demand for imaging sensors (rather than the last one) – medical imaging, imaging sensors for vehicles and security and surveillance. A lot of the cutting-edge imaging innovations that they have announced in recent years (such as extremely low-light imaging) has been targeted to these markets.They could, but that may be a big hill to climb. Sony is all over that ...
Agreed - I've heard/read the same thing.I believe Canon is instead concentrating on the next big demand for imaging sensors (rather than the last one) – medical imaging, imaging sensors for vehicles and security and surveillance. A lot of the cutting-edge imaging innovations that they have announced in recent years (such as extremely low-light imaging) has been targeted to these markets.
The reason Sony doesn't focus on the low end market is because their Semiconductor unit owns it(cell phone cameras), Canon owns the mid-range market. Sony's cell phone camera sensor market share is what fuel's their semiconductor R&D. It wouldn't surprise me if Sony sells the unit someday to someone like Samsung.Agreed - I've heard/read the same thing.
I find it really interesting that Sony has focused much of their efforts (recently) on the high-end/low volume market for ILCs and the low-end/high volume market for everything else while Canon seems to have done the opposite, focusing really on (or at least earning the bulk of their ILC revenue from) the low-end/high volume market for ILCs and the high-end/low volume market for everything else. Interesting to see how each company approaches the various markets. That's a significant over-generalization to be fair.
Now that Canon is stating that the lower-end market is drying up and FF sensors with higher margins are making more sense, I wonder how that translates to Canon's approach to servicing the ILC market. Maybe less segmentation in the APS-C and P/S range, and more models to service more niches in the FF range?
Do you think they'd sell the semiconductor business? I had thought Sony openly stated they planned to focus on their entertainment and imaging businesses as core to their success. On the other half of that equation, their Playstation business has been tremendously successful (their most profitable business), but with Google openly announcing establishment of Stadia game streaming service, and Apple reportedly developing their own streaming service, Sony's cash cow in Playstation could be challenged, and using their imaging business to diversify their holdings may be a serious asset they don't want to lose at this juncture.The reason Sony doesn't focus on the low end market is because their Semiconductor unit owns it(cell phone cameras), Canon owns the mid-range market. Sony's cell phone camera sensor market share is what fuel's their semiconductor R&D. It wouldn't surprise me if Sony sells the unit someday to someone like Samsung.
the only way Canon can compete with smartphones is to make a smartphone.My problem with Canon is they sit around and act like market contraction is an unavoidable consequence of cell phone use... Why don't they DO something to compete better with cell phones???
Yeah, this:"... accelerated market contraction for DSLRs, in particular, entry-level models, ... "
Canon sells most.
Canon knows best.
Canon spends multi-millions on market research.
Canon offers about a dozen different "Rebel Kiss" DSLRs in parallel.
I think you can make ILC flat enoug to fit pocket. But you need remove lcd screen from camera back and put it on top. Sensor needs to be as back as possible ,where lcd is now . and grip need to be foldable to side. Good pancake lens as basic lens , 1cm lens 2 cm flange distance and half cent for sensor and back wall =3,5cmthe only way Canon can compete with smartphones is to make a smartphone.
there's no way an ILC can compete in the same space as a smartphone, even if you give it the ability to have a SIM slot.
Not to mention in a lot of cases, you get subsidized on the price of the phone especially if you don't pick the latest and greatest.
Making it easier to share images helps, but it's not going to move it that much. People carry a smartphone around with them all the time. Why? because they need a phone. An actual phone for calls and messages. At the same time, it connects via the Internet to social media.
And it can take good enough pictures for messages and social media.
That's the majority of users of said cameras. they will never pick up an ILC no matter how good it is. Why? because everyone needs a phone / messaging anyways. They'll never print their images, they'll show their friends the images on their phones or share their social media posts with friends.
The only way camera companies could get around that is to basically convert their cameras into full fledged andriod devices that can be phones as well. and even then, you can't put it into your pocket and carry it around.
no matter which way you slice or dice it, it's just not going to work.
I've thought the same for a long time too. They make great lenses, they make good sensors... but cell phones can get pretty decent results with tiny sensors on photos and video due to some amazing things they achieve with computational horsepower and inter-connectivity. Instead of letting phones cannibalize their market, they should augment their capabilities by take lessons and ideas from the phone market. Stop micro-segmenting, get fewer, cleaner lines with more capabilities that make you shine apart from phones.Agree, hopefully Canon can maintain the physics advantage with their larger sensors, but maybe they'll have to eventually partner with a mobile maker to increase their computational photography abilities - Samsung or Huawei come to mind, someone big enough to really help. I'm guessing if Canon partnered earlier, they would already have a well implemented panoramic mode, better object detection (recognizing pets for example), or how about detecting multiple faces and automatically selecting the widest aperture to get all faces in focus? Anyway, the possibilities are endless, but again, Canon may need a partner to accelerate the computational side.
Not all their competition is brain dead. Sony may not to make a well rounded great camera with Canon intangibles but I suspect their next generation will address those issues. They also have no issues selling A7III despite their flaws.This is so typical. A bunch of rocket scientists and corporate men that think they know everything and they have ZERO COMMON SENSE. I am a mover and I have moved them all. COMMON SENSE is a very rare thing among these people. Do they even have a lady at the top? If you were to look at who takes the most pictures in the world you would soon see it is girls taking selfies. Do they even give you an option to pick a different color for a camera. This is like selling cars only in black and an occasional white. Wow! They should have used there Brand recognition and teamed up with a phone manufacture. The only thing that has saved Canon is their competition is just as brain dead as them. Sony making a camera that feels like crap with a touch screen that does what? Something a cell phone did better over 10 years ago. Don't get me started on their menu system. Nikon charges the same price for their Z7 as the superior D850 and Nikon's guys are probably the most arrogant of the bunch. I am not saying Canon is doomed. With their competition it is pretty hard not to be number one. Sometimes though it is just comical. No matter what they do they will not catch the cell phone market. That boat has sailed and Apple and Samsung are facing the same problem Canon is, THE LAW OF DIMINISHING RETURNS! Maybe I am wrong. Who cares, I am just an old man that did not even graduate high school, but as a mover I never have a problem carrying around all those heavy cameras and lenses I own.
adjusted strategy so timely, decisively and successfully ... that in "camera" they now are -47% vs. their own projection for 2019 and expect -14.5% revenues FY 2019 vs. previous year. Not to mention effects this will have on profitabilty..... smart Canon. The market is changing more than previously, and Canon has adjusted their strategy to match.
If what they are doing with G7X III can be called "efforts to expand sales", it must be a groundbreaking camera....from the piece:
"Going forward, we will continue our efforts to expand sales of premium G-series models in our effort to link this to a recovery in profitability."
So Canon's solution to recovering profitability is to sell smallish cameras (including the G7X-whatever and the G9X-whatever, both of which I remain interested in) at relatively high prices.
Hey, it works for Apple.
Yeah, I’ll see your biased overinterpretation and raise you an opposite biased interpretation."Users have not only praised the performance of these bodies and lenses but also expressed their high expectations for the R system overall having felt our sense of urgency in strengthening our lineup over a short period of time."
As I've stated before, sense of urgency = playing catch up on FF MILC. **