One other thought: Canon created the EOS RP to meet a particular market demand for product and feature set. They did so knowing what the long-term revenue per unit needs to be. An initial launch price has been set -- and an aggressively low one, at that. Subsequent price adjustments, relative to internal and external competition, and commensurate with product life cycle will be managed as Canon sees fit to ultimately produce a profit for the company. Canon has proven pretty savvy at that.