Now we see through a glass, darkly...
- Apr 5, 2016
The M system and X system are marketed to slightly different people.
I'd say more than just slightly different.
The M system is marketed by Canon for people who want one camera and a lens or two that is better than a smartphone and will last them for several years when taking photos at family events and on vacations/holidays. They're no worried about what the latest photo gear is every week.
The Fuji X system is for photographers who do photography for the sake of photography, not because they are at a family event or on vacation.
There may be a relative few number of EOS M owners who are more committed photographers than the family/vacationer profile of most M users, but in most cases the M camera is a supplement to their main camera systems. It is not the main system itself. And they are not who Canon is aiming for with the M system.