This!OK, so all complaining aside, who exactly is this camera aimed at?
Bird / Nature Photographers that shoot full-frame? You have the FPS, but then you have way less ability to crop than say the A9ii. So that's a no to me.
Sports photographers? Similar to the bird/nature photographers, but the cropping issue is lessened. So maybe that's who this is aimed at? But why would you upgrade over the Mk ii?
Videographers? There's some great features (5.xK)...but then at the highest levels you remove DPAF, or even it appears ANY autofocus from 4k60/raw60. This from a flagship camera. You can point out that other brands don't have DPAF...but that was Canon's advantage. So they're removing that from the highest levels of shooting.
Studio shooters? Again, super low MP count...in a controlled environment with controlled lighting the high-ISO capabilities are negated somewhat.
Those waiting for the pro-body R? Maybe people that need to upgrade now (or just want to) but don't want to wait 2 years for a pro-body R? That seems the most likely to me.
I could not have put it a better way...