unfocused said:Some things to remember. The D500 was delayed far longer than the 7DII and in fact, most thought Nikon has abandoned that market segment. That meant a lot of pent up demand among Nikon shooters and a big jump in specs from the previous model. But, despite what we read on internet forums, it didn't necessarily mean Canon users were switching to Nikon.
Spot on. A return to robust 'pro crop' body sales figures for Nikon doesn't mean that they are at the expense of Canon. It could just be Nikon users who were getting by with a D7100 or D7200 and decided to upgrade.
And as global marketshare data at a segment level will never be made public, the only way we know that the D500 or D850 is truly kicking tail is if one of a few things happen:
- Canon sheds it's highly scripted product lifecycles and 'rushes' a 7D3 or 5DS2/5DSR2 to market this year
- Canon dramatically discounts the current 7D2 or 5DS rigs (i.e more than a year 3-4 product ought to be discounted) to keep Canon folks in the fold
- Canon starts a new product line entirely directly to combat the D500 or D850. As the 7D# line is a 1-for-1 with the D500, I don't see it happening there. But a hig res X higher fps 'supercamera' in a new 3D or 4D line would be a clear tell that the D850 (and by extension, the A7R3) is indeed something Canon needs to respond to.
And so far, none have happened and we're only perhaps a year or so out from their original 4-ish y (5DS) and 5y (7D) refreshes, so 'rushing' at this stage isn't really rushing -- it's just executing to plan at this point.
- A
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