They also strongly implied that they don't care about low ISO DR and will wait until after sales tank, if ever, to bother. I think they just don't like the cost of a new fab and are doing everything to avoid it, not caring what anyone in forums says or how DxO scores look and gambling that only a few will leave and sales will keep going on as they have been for years to come even if they don't improve low ISO DR (and in other places, the word about 4k for 5D4 sounds pretty negatory as well) Oh well.
Guess it's time to look Sony/Nikon if you care about low ISO DR. It sounds like it might be a loooong time before Canon responds to Exmor. Quite a shame (again only if DR matters to you, for some it won't much)....
"
One thing we know from our own testing is that Canon DSLR sensors can’t quite compete with some modern sensors from Sony in terms of dynamic range. How important to you is developing sensor technology?
We are very focused on getting the best image quality. I’m not sure what measurements you’re looking at but when it comes to dynamic range for example we consider image quality as a whole, from low to high ISO sensitivities and on balance we consider our sensors to be the best.
My ideal camera is one that can take a picture in any environment from complete darkness to the brightest sunshine.
So in your opinion your sensors are currently the best [DSLR sensors] on the market?
Yes. In the EOS 7D Mark II for example the sensor we’ve used is improved compared to the previous generation, especially at high ISO and in shadows. There’s less noise."
The fact that he has to pretend that he's never heard of DxO or any forum talk or that maybe he somehow actually hasn't heard anything in the forums or from any review sites, paints a kind of bleak picture for DR. If they had something remotely close to being ready, you'd surely think he would have responded in a much different fashion. (The only possible hopeful way to read it is that he was just saving face for the current stuff and valuing that more than being afraid of giving the impression that they were not about to move sensors forward soon. ???

)
:'(
I think they may be surprised at 5D4 sales if they skip low ISO DR fixes and 4k and the only thing they give it over the 5D3 is more MP. And if they do that again for 5D5....
If you don't shoot much any low ISO high DR stuff and don't care about rescuing the odd bad shot, I'm sure the 5D4 will be great though for stills.