EOS 7D Replacement & Telephoto Lens in September [CR3]

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#1
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<p>We’ve been told that NDA/embargo will expire in September for the Canon EOS 7D replacement as well as a new telephoto lens.</p>
<p>Photokina starts on September 16, 2014. So I suspect the embargo date will either be Tuesday, September 9, 2014 or Friday, September 12, 2014. The EOS 5D Mark III was announced on a Friday.</p>
<p>We weren’t given any specs at the time of writing this, or what the new telephoto lens would be. I think everyone is hoping for an EF 100-400 replacement.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>
 
#4
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

It's a CR3 about the fact that the NDA/embargo will expire. That's really it. I wouldn't call this a CR3 about the 7D "replacement" (cleverly worded ;)) itself. Don't get your hopes up too much...all this is is reporting the fact that Canon will be lifting NDAs and allow people to speak freely about certain upcoming products starting in Sept., however we still don't know what those products are. Just that it's the 7D "replacement"...whatever that is...7D II? 3D? 4D? 2D? Something still APS-C? Something maybe APS-H? Something with 10fps? Something with more FPS? It's all still the same old questions...we still don't know anything. We just know now that we WILL know more clearly, but possibly still not for sure, in a few more months. :P
 
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#5
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

So we should then discount all the sets of rumors and sources that said that there would be no 7D after all, which includes a number of recent major rumors I believe. (unless it's a sneaky wording thing where the 7D replacement won't be called 7D2, then I guess it would they could all have truth)
 
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#8
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

jrista said:
It's a CR3 about the fact that the NDA/embargo will expire. That's really it. I wouldn't call this a CR3 about the 7D "replacement" (cleverly worded ;)) itself. Don't get your hopes up too much...all this is is reporting the fact that Canon will be lifting NDAs and allow people to speak freely about certain upcoming products starting in Sept., however we still don't know what those products are. Just that it's the 7D "replacement"...whatever that is...7D II? 3D? 4D? 2D? Something still APS-C? Something maybe APS-H? Something with 10fps? Something with more FPS? It's all still the same old questions...we still don't know anything. We just know now that we WILL know more clearly, but possibly still not for sure, in a few more months. :P
Click to expand...
Fair, but it does confirm that the 7D replacement is coming in September...something that had only been CR2 until this point. And as we've learned with CR2's in the past, that could mean something is years away.

At least now we know when the forums will be flooded with people complaining
 
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#9
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

Sabaki said:
CR3 makes this near real...right?
Click to expand...

Right.

To be a CR3, CR guy almost certainly has some additional information that he can't reveal without the danger of compromising the leaker. He may post more of it over the coming weeks or months if he finds that someone else has posted it as well.
I do not recall seeing a CR3 that did not happen. Its very rare to see a solid leak this early for a new model.
 
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#10
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

Anyone know how NDAs generally work?

Do they usually expire or get lifted before the product is announced, or do companies purposely set the NDA expiration date after their projected announcement date and then lift it once the announcement is made?

I'm guessing the latter. It doesn't seem like they would lift an NDA until they release or announce the product.

So, if the NDAs expire in September, that would be the latest date for a release announcement?
 
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#12
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

The important thing is we have an actual timeline for events to happen, rather than the vague "new stuff to be announced" that never does.

Where's my SX60?
 
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#13
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

unfocused said:
Anyone know how NDAs generally work?

Do they usually expire or get lifted before the product is announced, or do companies purposely set the NDA expiration date after their projected announcement date and then lift it once the announcement is made?

I'm guessing the latter. It doesn't seem like they would lift an NDA until they release or announce the product.

So, if the NDAs expire in September, that would be the latest date for a release announcement?
Click to expand...

You pretty much want the NDA/Embargo to be lifted coincidentally with if not slightly before the actual announcement. Example: Canon wants to announce something on date X. The NDA/embargo would be lifted at the very latest just before the announcement, but likely a day or more before.

The reason for this is if you want the biggest impact for your announcement, you want everyone who was under the NDA/Embargo - photographers, columnists, reviewers, etc. - to be crowing about your product at the same time as your announcement.
 
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#15
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

Sabaki said:
CR3 makes this near real...right?
Click to expand...

Real. Just like aliens.

i-want-to-believe.jpg
 
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#16
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

viggen61 said:
unfocused said:
Anyone know how NDAs generally work?

Do they usually expire or get lifted before the product is announced, or do companies purposely set the NDA expiration date after their projected announcement date and then lift it once the announcement is made?

I'm guessing the latter. It doesn't seem like they would lift an NDA until they release or announce the product.

So, if the NDAs expire in September, that would be the latest date for a release announcement?
Click to expand...

You pretty much want the NDA/Embargo to be lifted coincidentally with if not slightly before the actual announcement. Example: Canon wants to announce something on date X. The NDA/embargo would be lifted at the very latest just before the announcement, but likely a day or more before.

The reason for this is if you want the biggest impact for your announcement, you want everyone who was under the NDA/Embargo - photographers, columnists, reviewers, etc. - to be crowing about your product at the same time as your announcement.
Click to expand...
unfocused is right - normally the Canon announcements hit the website like DPReview.com at midnight Eastern (GMT-4 or 5 depending on daylight savings) followed by or at the same time as Canon UK / Canon Europe and some of the Canon Asia groups post press releases. Canon USA usually follows around 8 or 9am Eastern. DPReview and imaging-resource.com are generally the first sites to (officially) announce the new products and are generally the best place to check at midnight Eastern.

Also, CR often posts product shots and other leaks anywhere from the final few hours to about 3 days out - which is another reason CR rules :D
 
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#17
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

preppyak said:
Fair, but it does confirm that the 7D replacement is coming in September...something that had only been CR2 until this point. And as we've learned with CR2's in the past, that could mean something is years away.

At least now we know when the forums will be flooded with people complaining
Click to expand...

Actually, I interpret it as probably expecting the official ANNOUNCEMENT in September. The product could be released shortly thereafter, or much later. The 100-400 and 1DX come to mind...
 
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#18
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

The trouble is that no matter how big a sensible hat I put on I just can't help getting excited 8)
Sounds like Canon are about to really push the boat out....... yeh I know I know ;D
 
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#19
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

viggen61 said:
unfocused said:
Anyone know how NDAs generally work?

Do they usually expire or get lifted before the product is announced, or do companies purposely set the NDA expiration date after their projected announcement date and then lift it once the announcement is made?

I'm guessing the latter. It doesn't seem like they would lift an NDA until they release or announce the product.

So, if the NDAs expire in September, that would be the latest date for a release announcement?
Click to expand...

You pretty much want the NDA/Embargo to be lifted coincidentally with if not slightly before the actual announcement. Example: Canon wants to announce something on date X. The NDA/embargo would be lifted at the very latest just before the announcement, but likely a day or more before.

The reason for this is if you want the biggest impact for your announcement, you want everyone who was under the NDA/Embargo - photographers, columnists, reviewers, etc. - to be crowing about your product at the same time as your announcement.
Click to expand...

Yeah, as often happens, I don't think I was as clear as I should have been about what I meant. My point really was that if Canon tells those under the NDA/Embargo that "The embargo will expire in September" then it's a near certainty that it will indeed expire in September, because it would be very hard to put the genie back in the bottle and say, "Oh wait, we are now extending the embargo until Oct. 7."

On the other hand, if they tell those under the embargo that it will expire on, say Sept. 15, it is a lot easier to then notify everyone that "we are moving the release date up, so instead of Sept. 15, it will now expire Sept. 7."

I guess what I was clumsily trying to suggest is that if there is a CR3 rumor that the NDAs will expire in September, we can say with some certainty that the announcement will occur no later than September.
 
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#20
Re: EOS 7D Replacement & Telephoto Lens in September [CR3]

Any speculations on what *else* the lens could be if not the 100-400L successor?

Personally I wouldn't mind seeing them revisit the 10x zoom lenses. I had a 35-350L for a short time, with failing AF so returned to dealer. Although it wasn't quite as good as the 100-400L on the long end, the extra wide end was welcome. I know the 28-300L replaced that, but we're getting a bit short again. Perhaps something like the Sigma 50-500 given the L treatment?

Knowing my luck, it'll be another 400mm f/5.6 prime...
 
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