Otara said:
The bit that makes me a bit dubious is where they say they're offering $800 for $20K of gear, unles sI misheard that.
That was clearly a joke. It's probably more obvious if you've watched more of their videos before (which I did, I enjoy their channel).
Other than that, a few points to add:
1. yes it's still relatively anecdotal, and representative of a small market, but I was still interested to hear them say that. They do have a relatively large store and sell all kinds of camera, so however limited and non representative their sample size may be, it's still much more relevant and substantiated than many of the similar claims we read every day on this forum. I do agree however that they are mirrorless enthusiasts (unapologetically, I believe), so that's certainly one bit of bias, they're more likely to sell them.
2. overall I don't see why it should be surprising or worrying that this would happen. Mirrorless is growing and diversifying, that much is clear. The elephant in the room is Sony of course. I'm the furthest thing from a Sony fanboy, but what they have now (and 2015 was a big year in that regard) is a very convincing system as a whole. Much of the criticism that could have been directed at them just 2 years ago, about body and lenses, doesn't apply any more. So for some people, that's the best system, and they switch. For others (many others) it's not, and they don't switch, and they don't get noticed at a store like this.
3. let's not turn this into YAPODFC™, please, or even doom for DLSRs ... Because that's not even what they are saying. They say both things quite clearly: "Mirrorless is the future" and "DSLRs are here to stay". I happen to agree with both these statements, they can be perfectly compatible.