The competition's hotting up. New 35, 50 & 75mm lenses -
http://www.studiodaily.com/2013/04/schneider-optics-announces-new-family-of-4k-xenon-ff-primes-for-hdslr-cameras/
http://www.studiodaily.com/2013/04/schneider-optics-announces-new-family-of-4k-xenon-ff-primes-for-hdslr-cameras/