seeimpossible.usa.canon.com?

[taizinho]

They see everybody complaining about missing DR, high MP or Mirrorless...

Yes everyone....no wait...actually about six people who keep repeating the same complaints over and over again.

Second, six people don't make that much threads about DR and so on. For six people, the word DRones would never have been invented.

As the person who originated the moniker 'DRone', I can assure it was coined based on around six people...maybe less. In fact, the number hasn't really changed much, only the individuals (and in some cases, only the forum accounts).

I have to say that it is pretty short sighted , not to say infantile , to call out people for wanting canon to improve their cameras, sure there may be 6 people , well it could even be only one, but those people are actually those that really like the brand, the other people that also care about DR and general IQ, just sold their canon (like I did) and bought a better camera.

Canon used to be great and promising, however it seems that they just gave up. It is pretty hard to recommend anyone to buy a canon these days. They really need to start to catch up, at the current pace I can even see Samsung getting ahead of them in the near future.

 

[heptagon]

So, if I read this correctly, Canon have given up trying to compete with other manufacturers technology, and instead are going to focus on stories about how their customers "use" the products they make as a sales pitch?

Great. So we can expect smoke and mirrors but no substance.

It is like a fashion house deciding to focus not on being the cutting edge of fashion, but rather on how their customers were their garments in everyday use.

Where does Canon say that exactly?

You have to read what they don't say.

In the last years Canon never said they'd give us better low ISO performance (or that anyone buying their cameras cared).

Canon seems to be able to sell inferior technology at a premium price. I wouldn't be surprised if they start selling rebranded Nikon cameras with a EF mount and a firmware that provides Canon ergonomics.

 

[Khalai]

I have to say that it is pretty short sighted , not to say infantile , to call out people for wanting canon to improve their cameras, sure there may be 6 people , well it could even be only one, but those people are actually those that really like the brand, the other people that also care about DR and general IQ, just sold their canon (like I did) and bought a better camera.

Canon used to be great and promising, however it seems that they just gave up. It is pretty hard to recommend anyone to buy a canon these days. They really need to start to catch up, at the current pace I can even see Samsung getting ahead of them in the near future.

There is no reason of not wanting Canon to improve. I'm quite confident that that's all we want here. The problem with some people (so-called DRones) is that they claim Canon sensors "crap, vastly inferior, incapable or good only for FB" and so on and so forth. Also those, who push files up to 5-6 stops, expecting noise clean files and near-black shadow details in such pushes.

Even neuro, who is a strong advocate of Canon sensors, admits that Sony sensors are better. But the advantage is only in certain scenarios and it's not night-and-day or revolutionary as some like to claim. There lies the root of the problem with "DRones" - they simply, almost fanatically, praise Sony sensors, mindlessly bashing Canon sensors and generally claiming that Canon users are stupid and incapable of taking a good photo. That's the real problem.

So, if I read this correctly, Canon have given up trying to compete with other manufacturers technology, and instead are going to focus on stories about how their customers "use" the products they make as a sales pitch?

Great. So we can expect smoke and mirrors but no substance.

It is like a fashion house deciding to focus not on being the cutting edge of fashion, but rather on how their customers were their garments in everyday use.

Where does Canon say that exactly?

You have to read what they don't say.

In the last years Canon never said they'd give us better low ISO performance (or that anyone buying their cameras cared).

Canon seems to be able to sell inferior technology at a premium price. I wouldn't be surprised if they start selling rebranded Nikon cameras with a EF mount and a firmware that provides Canon ergonomics.

Nikon sensor in a Canon body with Canon AF, UI, colour rendition and EF mount? Where do I sign with my blood to get it?

 

[SoullessPolack]

Indeed, the way you complain is by not buying Canon products and that's why next April, I won't be spending money on Canon but on Sony. Hit them where it hurts: in the pocket. They won't listen to anything else.

While you're complaining, I'm sticking with Canon. Which other system offers these options? —
8-15 fisheye zoom
17 tilt-shift
24 with IS
28 with IS
35 with IS
best 24-70/2.8
24-70/4 with IS and macro
23mm pancake
40mm pancake
50 1.2
85 1.2
200-400 with built-in 1.4X
flash with built-in radio
superb ergonomics
dual-pixel AF
12-14 fps
world's lightest DSLR

The option list can go from NYC to SFC for all I care.

If I need to do prints at ~3' in size at 300dpi with out of camera images then there is nothing that Canon currently offers that will do that for me, irrespective of the lens. If I need clean shadows then there is nothing that from Canon that I can currently buy to give me that. And so on.

All the options in the world are meaningless to me if the system doesn't offer me the options that *I* need and what I need is better IQ, not a dozen super expensive and heavy lenses that I'll never own or use.

Hey buddy, nice try, but try again.

Ha. 3' at 300dpi? Show me one 35mm camera, full frame or APS, that can do 77 megapixels. Guess what, Nikon doesn't even come close to your desires either. I'll do the math for you since I'm assuming you have no clue how to arrive at that number. 3 ft = 36 in, 36in * 300dpi = 10800 pixels. With a 3:2 aspect ratio, that's 10800 x 7200 = ~77000000.

Funny that you *need* specs like that, when they've never existed, and won't exist for several years more. How have you gotten by this whole time when no one has come close to meeting your precious *need*??

 

[JohnDizzo15]

90% to 95% of DSLR purchasers never buy another lens. That's an awful lot of DSLR owners that own a body plus kit lens and that's an awful lot of DSLR owners that will see no benefit from Canon's huge lineup/system and an awful lot of photographers that will probably do just as fine with a Sony as a Canon.

You and I, we're already in the minority of photographers.

You are correct. They never buy another lens. Which still leaves one remaining factor that cannot be compensated for by Sony at the moment, AF. Virtually every DSLR that Canon makes currently will have faster and more reliable AF than any mirrorless offering from Sony right now.

Sure, those people COULD do just fine with a Sony. But things could still be much easier with a DSLR from Canon or any of the other major brands for that matter.

 

[Khalai]

The option list can go from NYC to SFC for all I care.

If I need to do prints at ~3' in size at 300dpi with out of camera images then there is nothing that Canon currently offers that will do that for me, irrespective of the lens. If I need clean shadows then there is nothing that from Canon that I can currently buy to give me that. And so on.

All the options in the world are meaningless to me if the system doesn't offer me the options that *I* need and what I need is better IQ, not a dozen super expensive and heavy lenses that I'll never own or use.

Hey buddy, nice try, but try again.

Ha. 3' at 300dpi? Show me one 35mm camera, full frame or APS, that can do 77 megapixels. Guess what, Nikon doesn't even come close to your desires either. I'll do the math for you since I'm assuming you have no clue how to arrive at that number. 3 ft = 36 in, 36in * 300dpi = 10800 pixels. With a 3:2 aspect ratio, that's 10800 x 7200 = ~77000000.

Funny that you *need* specs like that, when they've never existed, and won't exist for several years more. How have you gotten by this whole time when no one has come close to meeting your precious *need*??

Phase One IQ280 is capable of producing an image with 10328 x 7760 resolution. Trouble is, it's native resolution is only 20MPix, it's VERY expensive and I would not call it nor light neither universal camera to carry around

 

[LetTheRightLensIn]

Grrreat.

"As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multiyear “See Impossible” campaign, shifting the marketing focus away from products and onto customers’ stories."

I.E. they don't feel like investing in a new sensor fab for DSLRs so lets try to shift talk away from sensors to things like "It's all about the lenses." and "It's not about our products, it's about our customer's stories", our two new slogans.

I mean who knows, maybe they have something ready to wow us, but between the interview with the honcho and the new slogans it doesn't sound encouraging.

 

[LetTheRightLensIn]

I've been taking screenshots of the page with the clock ticking down to use as a practical case of viral marketing to my students. Right at this minute I am not sure if it turned out to be the great example I thought it was!

It's just as important to publish and show negative research as positive.
So it's all good.

 

[JohnDizzo15]

I can't speak for everyone, but I personally feel that if another company like Sony could produce a whole system that worked for me with a better sensor, I would truly consider making the switch. But the fact of the matter is, no one has produced such a system.

Sure, there are companies that are innovating and doing one or SOME things better than Canon i.e. sensor tech, IBIS, EVF features, apps, etc, but what do they lack in a significant number of other ways?

When one questions when or why Canon hasn't brought their sensors up to speed, they should also be questioning why companies like Sony, Olympus, Fuji, Pentax, etc have not gotten ABCD facets of their ecosystem up to speed. Since, if they were up to speed in all departments, many shooters like myself would have already completely jumped ship.

 

[AcutancePhotography]

generally claiming that Canon users are stupid and incapable of taking a good photo. That's the real problem.

When has that happened? I can't recall any poster saying that.

When has someone here said that Canon users are stupid and that Canon users are incapable of taking a good photo?

 

[LetTheRightLensIn]

Also, since "This is strictly an ad campaign in the US which, according to the AdWeek article, is to "recapture" lost market share!" so if they really had something real to recapture it with, they would just announce this and not some marketing blahblah like this. Another bad sign that they simply have nothing at all to answer the other brands when it comes to new sensors. I guess they fear the decline of sales makes investing in a new sensor fab too risky, but that can, over years, eventually lead to a downward spiral. They could at least have charged ahead with 4k though, but I guess they would rather try to squeeze more out of the $20,000 cams (despite new fierce competition there) than use that to recapture lost market share.

 

[KeithBreazeal]

I woke up to this? I've got firewood to stack. Later.

 

[LetTheRightLensIn]

Lame. Instead of spending time on marketing, I echo the sentiments voiced above- just add features to your cameras that bring them in line with similar offerings by competitors.

Be bold and risk cannibalizing your own products in order to give customers what they want. Yes, Canon started the HDSLR video revolution- capitalize on it by leading that segment rather than abandoning it to protect higher end marketshare and thus ceding it to competitors.

People love using Canon products- give back to them by adding features they want in a timely manner and pushing competition forward, not playing the conservative "market leader" card.

While Canon is playing the market leader card, Sony is out there trying things and cannibalizing their own products. Some of their products will succeed and that approach may eventually garner more consumer support and more marketshare.

+1

I've been saying this for years, Canon marketing has taken over and has been acting like kings of the hill and setting them up or a fall.

A real shame since they do have so much great stuff in terms of lenses and UI and all and they have the tech to move video in DSLRs way ahead they just won't use it. They even have the sensor patents, but they don't want to spend on new sensor fabrication facilities (I suppose this might be more understandable since this does require a ton of outlay, still, at some point, the fear of lower sales not allowing for a safe investment in a new fab can lead to even less sales and you can end up, after years, in a downward spiral.)

 

[noobguy]

NEW ROADMAP: Canon/Nikon merger!

Well, I haven't read all 9 million posts on this forum, but here's my take:

Canon's tremendous potential to come up with something really amazing (as in the past) has devolved over the last couple of years into myopic, arrogant decisions that have stifled their genius. We all know this, and it's painful. Nikon show real promise but from what I can discern, they don't have the resources to fully unleash their potential in a way that allows them to keep up with Sony and Panasonic.

Here's my "roadmap" for these two companies:

1. Canon and Nikon merge.

2. All top execs at Canon broomed. (Any deadwood at Nikon, they're gone too.)

3. Keep the best glass, ergonomics and color science people from both companies.

4. Reach out to respected, knowledgeable, insightful creatives in the real world (Phillip Bloom and Den Lennie types) and listen very, very carefully.

5. Get a turnaround specialist with the creative passion we all share to lead this new beast, and then unleash the Canon/Nikon engineers and visionaries to create the kinds of products Canon's capable of conjuring up (but hasn't due to bad leadership) and which Nikon's capable of (but hasn't been able to due to limited resources or whatever).

Keep both brand identities, or forge a new one, I don't care—but DO IT! This would create a juggernaut that would keep Sony and Panasonic up at night. We'd all win!

(Yes, it's a ridiculous long shot, there are all kinds of reasons why it WON'T work, or doesn't make sense, but... I can dream, can't I?)

 

[LetTheRightLensIn]

you can see how civil Nikon threads remain and you can see that Nikon users aren't hysterically defensive

The posts on Nikonrumors are much more polite than on here.

What is the one thing that Nikonrumors and Canonrumors have in common?

They both talk about Nikon products. ;D

hah, sad but true in all ways I guess

 

[distant.star]

.
Wow, first look at CR today -- and 24 pages of comments on this. It must really be something!!!

I've got some comment reading to do.

 

[AvTvM]

.
Wow, first look at CR today -- and 24 pages of comments on this. It must really be something!!!

I've got some comment reading to do.

don't bother. It really is nothing. Not even hot air. Canon USA marketing has farted on the net, that's all.

 

[weixing]

Indeed, the way you complain is by not buying Canon products and that's why next April, I won't be spending money on Canon but on Sony. Hit them where it hurts: in the pocket. They won't listen to anything else.

While you're complaining, I'm sticking with Canon. Which other system offers these options? —
8-15 fisheye zoom
17 tilt-shift
24 with IS
28 with IS
35 with IS
best 24-70/2.8
24-70/4 with IS and macro
23mm pancake
40mm pancake
50 1.2
85 1.2
200-400 with built-in 1.4X
flash with built-in radio
superb ergonomics
dual-pixel AF
12-14 fps
world's lightest DSLR

The option list can go from NYC to SFC for all I care.

If I need to do prints at ~3' in size at 300dpi with out of camera images then there is nothing that Canon currently offers that will do that for me, irrespective of the lens. If I need clean shadows then there is nothing that from Canon that I can currently buy to give me that. And so on.

All the options in the world are meaningless to me if the system doesn't offer me the options that *I* need and what I need is better IQ, not a dozen super expensive and heavy lenses that I'll never own or use.

Hey buddy, nice try, but try again.

Ha. 3' at 300dpi? Show me one 35mm camera, full frame or APS, that can do 77 megapixels. Guess what, Nikon doesn't even come close to your desires either. I'll do the math for you since I'm assuming you have no clue how to arrive at that number. 3 ft = 36 in, 36in * 300dpi = 10800 pixels. With a 3:2 aspect ratio, that's 10800 x 7200 = ~77000000.

Funny that you *need* specs like that, when they've never existed, and won't exist for several years more. How have you gotten by this whole time when no one has come close to meeting your precious *need*??

Hi,
FYI, the sensor exist and it's a Canon 120MP APS-H (Canon already develop a 50MP sensor in 2007) sensor... it's can readout at 9.5 frames per second, but too bad, I don't think it'll be for consumer use.

IMHO, Canon had the technology and it's just whether is it feasible to incorporate into a camera now. Remember as resolution goes up, image size also goes up and in order to save such a large image file to a card at reasonable time, the write speed of the card cannot be too slow... I don't think Canon will come out a camera that will take a long time to save a few images to the average speed card... high speed, high capacity card is still very expensive.

Have a nice day.

 

[LetTheRightLensIn]

With all respect...

Always a giveaway that no respect will follow

They see everybody complaining about missing DR, high MP or Mirrorless...

Yes everyone....no wait...actually about six people who keep repeating the same complaints over and over again.

Look at the beating they are getting on the youtube page, it's 5:1 thumbs down to thumbs up at least and I didn't notice a single positive comment while quickly scrolling through. It may still be a minority in the real world, but it's a lot more than 6 ;D.

 

[LetTheRightLensIn]

Connect the dots... this is from Canon USA. Canon USA does not develop product (AFAIK) and can only sell what Japan ships. The AdWeek story admits Canon USA has lost share on several fronts, so this is an attempt to sell more stuff that the market is indicating some sophisticated users may no longer want. So, they go for the uninformed masses and try to pick up a few more sales. Makes sense from Canon USA view.

However, Strategic Product Planning 101 simply states: "Obsolete thyself... or others will do it for you!" That said, everyone involved in R&D knows there is no way to "schedule" innovation. I'm fairly sure Canon USA would have sent a strong message to the home office guys long before resorting to a campaign like this (which seems to have been in the works for over a year?). Trouble is home office may not listen to US voices or may just be slow to react or too proud to acknowledge they don't have the answers.

A few years I read somewhere that Canon USA has at times been fed up with Canon Japan, but that Canon Japan doesn't really listen to them, sometimes not even for bug fixes, where it's not a real bug unless someone in Japan first discovers it and THEN after that happens they will take it seriously, etc.