- Aug 16, 2012
Making profit vs. moving units / gaining share are two very different approaches. Canon has perfected the former (long product lifecycles with well maintained price) while Sony is aggressively pushing the latter (short lifecycles and FF bodies priced to move).No new camera this year and Canon will be pretty much screwed this festival/xmas season.
With Sony probably lowering their prices by at least 200 bucks and people probably already preordering the new Nikon next month - Good luck...
I don't know if it's so smart waiting till next year if the mirrorless war is already on and so many pros already switched to Sony cause Canon keeps the rumor machine going since at least 2 years but still has no competeting product against Sony A7II/A7III, also cause the 6D2 was a massive letdown.
Personally, I'm a big Canon fan. But if they don't WANT to make money it's their fault. I'm really tempted to jump on the Sony wagon.
If you believe the company that is bending over backwards investment-wise / product development-wise to get you to buy their camera is a better long-term investment, you should switch to Sony right now. Do it.
I would prefer to see them bending over backwards to support their products and improve the ergonomics/controls/interface, not induce buyer's remorse with constant new offerings that undermine my resale value, etc.
Sony has some compelling horsepower-per-dollar under the hood. But, in a way, that Ferrari handles/drives like s---- and it's not as reliable as my Canon (perhaps Mercedes in this analogy). Until that changes, I wouldn't touch their gear with a ten foot pole.