Updated 2017 Canon Roadmap

[slclick]

No 24-70/2.8 L IS again?

I use this lens every day and never wanted IS. The 24-70 2.8L II is IMHO the perfect lens.

I have never thought once that what this lens needed is stabilization. Maybe a diet but not IS.

 

[motofotog]

No zoom lens beyond 400mm

 

[Antono Refa]

I hoped for a new 50mm f/1.4 or 24-70mm f/2.8L IS.

Maybe I should start saving for a Sigma 24-70mm f/2.8 DG OS HSM Art.

 

[ahsanford]

A few thoughts on this thread in general:

• Curious to see what this EF-S newness is:
  
  • I think an EF-S 10mm or 15mm f/2.8 STM pancake is a logical guess, but that's not particularly 'new' feature-set-wise.
    
    
  • I wonder if the integral Macro ring-lighting of the EF-M 28mm f/3.5 Macro IS STM lens might ever come to EF-S. Seems like a no-brainer for the (seemingly growing) food + social media crowd.
    
    
  • Someone made a comment about and auofocusing tilt-shift for EF-S, which seems fairly improbable -- but it got me thinking. Any chance Canon gets in creative mechanical effects lenses for beginners? I don't mean something exotic or technically demanding like an anamorphic lens or T/S lens, but something really simple for the Rebel camp to use and understand, and -- critically -- it cannot be easily replicated with software, instagram filters, etc. Something like a LensBaby Velvet or they resurrect softfocus or offer a lens with drop-in bokeh templates, perhaps?
• Glad to see new primes added this year, but how a sharp / modern / fast-focusing 50mm prime isn't one of them continues to amaze me.
  
  
• Zero surprise on no other FF rigs this year. Slight surprise on the SL2 happening, but I was unaware of strong ex-US sales (which you good folks pointed out to me on another thread).
  
  
• To shoot Canon glass longer than 400mm (disregarding crop), you need to embrace the limitations of a teleconverter or some $9k+ needs to leave your wallet. Help me understand that. A cheaper long zoom option with first-party AF remains an unmet need to Canon folks, IMHO. Don't get me wrong, 'cheaper' might still be $3k, but it's still a gap.
  
  
• FF mirrorless has to happen eventually. Might be a fixed-lens offering to start, but it surely is coming before too long.

- A

 

[slclick]

A few thoughts on this thread in general:

• Curious to see what this EF-S newness is:
  
  • I think an EF-S 10mm or 15mm f/2.8 STM pancake is a logical guess, but that's not particularly 'new' feature-set-wise.
    
    
  • I wonder if the integral Macro ring-lighting of the EF-M 28mm f/3.5 Macro IS STM lens might ever come to EF-S. Seems like a no-brainer for the (seemingly growing) food + social media crowd.
    
    
  • Someone made a comment about and auofocusing tilt-shift for EF-S, which seems fairly improbable -- but it got me thinking. Any chance Canon gets in creative mechanical effects lenses for beginners? I don't mean something exotic or technically demanding like an anamorphic lens or T/S lens, but something really simple for the Rebel camp to use and understand, and -- critically -- it cannot be easily replicated with software, instagram filters, etc. Something like a LensBaby Velvet or they resurrect softfocus or offer a lens with drop-in bokeh templates, perhaps?
• Glad to see new primes added this year, but how a sharp / modern / fast-focusing 50mm prime isn't one of them continues to amaze me.
  
  
• Zero surprise on no other FF rigs this year. Slight surprise on the SL2 happening, but I was unaware of strong ex-US sales (which you good folks pointed out to me on another thread).
  
  
• To shoot Canon glass longer than 400mm (disregarding crop), you need to embrace the limitations of a teleconverter or some $9k+ needs to leave your wallet. Help me understand that. A cheaper long zoom option with first-party AF remains an unmet need to Canon folks, IMHO. Don't get me wrong, 'cheaper' might still be $3k, but it's still a gap.
  
  
• FF mirrorless has to happen eventually. Might be a fixed-lens offering to start, but it surely is coming before too long.

- A

I'd be in line for the fixed lens (see X100F) from Canon. FIRST in line.

 

[ahsanford]

I'd be in line for the fixed lens (see X100F) from Canon. FIRST in line.

Canon would have a hard time courting the premiums they want from the trust-funders and mad enthusiasts with just an APS-C fixed lens rig. I'd love a tiny X100 personally, but I think Canon would be wiser to offer some comically overpriced FF offering like the Leica Q or RX1R II.

- A

 

[rrcphoto]

I'd be in line for the fixed lens (see X100F) from Canon. FIRST in line.

Canon would have a hard time courting the premiums they want from the trust-funders and mad enthusiasts with just an APS-C fixed lens rig. I'd love a tiny X100 personally, but I think Canon would be wiser to offer some comically overpriced FF offering like the Leica Q or RX1R II.

- A

that really has a limited appeal globally.

 

[Talys]

No 24-70/2.8 L IS again?

I use this lens every day and never wanted IS. The 24-70 2.8L II is IMHO the perfect lens.

I have never thought once that what this lens needed is stabilization. Maybe a diet but not IS.

I actually bought 24-70 f4 over a 2.8 because I preferred image stabilization to larger aperture.

Mostly, my use for this lens is stills of products in a studio where there as much lighting as I want, so my reason for the purchase was to get a zoom with prime-level sharpness, more than anything. Bokeh is unimportant for product shots, as background, 99.9% of the time, is white, black, grey, or chroma (and almost always removed anyways), plus I want more DoF to keep all of the product in focus.

95% of the time, it's multiple cameras all on tripods, but sometimes, for additional shots, I take handheld pictures at different angles, and for this, I find the IS is helpful.

I've just hung onto my old 17-55 for 2.8 (and I get 3-stop IS out of it, too). But there's no question that the 24-70 -- either 2.8 or f/4 -- is a much sharper lens, so I would have bought the 2.8 IS were it an option.

 

[slclick]

I'd be in line for the fixed lens (see X100F) from Canon. FIRST in line.

Canon would have a hard time courting the premiums they want from the trust-funders and mad enthusiasts with just an APS-C fixed lens rig. I'd love a tiny X100 personally, but I think Canon would be wiser to offer some comically overpriced FF offering like the Leica Q or RX1R II.

- A

that really has a limited appeal globally.

And yet Fuji can't keep up with the X100F initial release, globally.

 

[Loswr]

And yet Fuji can't keep up with the X100F initial release, globally.

Which could mean high demand...or limited supply.

 

[ahsanford]

And yet Fuji can't keep up with the X100F initial release, globally.

Which could mean high demand...or limited supply.

+1

Fuji (and various photography sites) has been putting out a lot out of PR about lack of supply as some measure of the X-T2, X-Pro2, and X100T selling well, but I have yet to see the resulting positive delta to their sales.

Don't get me wrong -- I love what they are doing and I want them to succeed. I'm just saying I haven't seen numbers to back up all the buzz (...yet).

- A

 

[slclick]

And yet Fuji can't keep up with the X100F initial release, globally.

Which could mean high demand...or limited supply.

True. But people are loving it, those who do have it, regardless if they have owned a previous iteration. I'm interested but it's pricey. The mere thought of Canon making one would tell me, it would be cheaper than a Fuji, a big uglier but with better QC and service. Also no heavy handed softness at MFD.

Now, I'm not the type who thinks Canon should make something just because I desire it. I'm a bit more grounded. But I'd still like one.

 

[privatebydesign]

• FF mirrorless has to happen eventually.

- A

No, it doesn't.

Canon do not and have never seen themselves as bespoke niche market camera manufacturers, they have always gone after low price high volume. The only people that see a 'desperate need' for a FF mirrorless are forum followers. Same with the ever resurfacing medium format dreamers. Canon saw the industry moving to video, they came out with their approach to video, the C line.

I just don't see them seeing the return potential in FF mirrorless or medium format stills in the near to mid term, if ever.

 

[Dylan777]

And yet Fuji can't keep up with the X100F initial release, globally.

Which could mean high demand...or limited supply.

+1

Fuji (and various photography sites) has been putting out a lot out of PR about lack of supply as some measure of the X-T2, X-Pro2, and X100T selling well, but I have yet to see the resulting positive delta to their sales.

Don't get me wrong -- I love what they are doing and I want them to succeed. I'm just saying I haven't seen numbers to back up all the buzz (...yet).

- A

Words can't describe when X100F in my hands. My fantasy would be x100f body design with either 35mm or MF sensor. Life is too short to wait for specific company to have a type of camera we(individual) want, especially the products already here.

Snap shot with my cellphone:

 

[ahsanford]

I just don't see them seeing the return potential in FF mirrorless or medium format stills in the near to mid term, if ever.

Sure, it's niche to enthusiasts today, but down the road it's the future of nearly every camera. Do you really think Canon will be pumping out SLRs as their principal imaging tech in 10, 15, 20 years?

The return potential for Canon is quite simple: make the same cameras they sell today for less production cost. Mirrorless lets them do that -- someday it could replace the FF SLR portfolio -- perhaps not the 1DX line, but certainly all the others.

But you can't just wait (who knows) 10 years and then obsolete the mirror box and pentaprism in FF rigs when you are ready to flip a switch and cut over -- it stands to reason that Canon would slowly roll out a mirrorless platform to be sold alongside similarly spec'd FF SLRs. Over time, that new platform's weaknesses vs. SLR (battery, lag, etc.) would be minimized and its strengths (peaking / MF lens use, EVF customization, amplifying dark rooms, adapting 3rd party glass, etc.) would be played to the hilt to get folks interested.

- A

 

[Dylan777]

• FF mirrorless has to happen eventually.

- A

No, it doesn't.

Canon do not and have never seen themselves as bespoke niche market camera manufacturers, they have always gone after low price high volume. The only people that see a 'desperate need' for a FF mirrorless are forum followers. Same with the ever resurfacing medium format dreamers. Canon saw the industry moving to video, they came out with their approach to video, the C line.

I just don't see them seeing the return potential in FF mirrorless or medium format stills in the near to mid term, if ever.

Scott,
I'm not sure if you recalled about 3-4yrs ago, similar comments from Canon BIG head about mirrorless. We now have very capable m5/6 on market.

 

[mag]

(I know it's an offtopic in here but still...)
Anything regarding their IS binoculars? I've been waiting for a refresh of the 10 x 42 L IS WP but there's simply no hint of anything at all.

 

[ajfotofilmagem]

(I know it's an offtopic in here but still...)
Anything regarding their IS binoculars? I've been waiting for a refresh of the 10 x 42 L IS WP but there's simply no hint of anything at all.

I'm sorry, but binoculars do not usually have any rumors, and we only find out when they are officially released.

 

[ahsanford]

"Canon EOS 5DS & Canon EOS 5DS R There will be no new high megapixel camera in 2017"

Boooo to that! Was really hoping for a 5DSR with all 5D Mark IV upgrades.

(here's hoping the OP is misinformed!)

The OP... who happens to be the moderator of this website and the rumor monger with the best track record on these here internets? That OP?

You can hope all you want, but (a) CR guy's track record, (b) Canon's past FF body update timelines, and (c) the 5DS rigs remarkably still sitting at 95% of their original asking price some two years since launch all imply the same thing -- 5DS/R updates are not coming anytime soon.

- A

 

[Mt Spokane Photography]

(I know it's an offtopic in here but still...)
Anything regarding their IS binoculars? I've been waiting for a refresh of the 10 x 42 L IS WP but there's simply no hint of anything at all.

Welcome to CR.

I've never seen a rumor for binoculars, but Canon usually updates a product when:

1. Sales fall because a different manufacturer is gaining market share.

2. Technology allows for a significant gain in performance, enough to generate sales of a more expensive version. Replacement models almost always jump in price because of the cost of R&D, Tooling, Advertising, stocking of warehouses worldwide, and training / spare parts for all the repair stations. Those items require hard cash.